Recently, Speed ​​Research Institute's "In the first quarter of 2017, the domestic shared bicycle market research report" was freshly released. In this report, the smart bicycle pilot brand Mobai, which is located at the top of the industry, has handed out a questionnaire that satisfies the investors with all kinds of gratifying data. According to the report data, as of April 15th, the number of cities covered by Mobike at home and abroad was 52, and 3.65 million vehicles were put in total. The number of cities in the industry was the first; at the same time, Mobike’s daily orders exceeded 20 million, making it the top spot in the industry. And make it difficult for competitors to look back.
In just one year, covering more than 50 cities at home and abroad, the comprehensive strength of Mobai is evident. However, Mobike is not satisfied with this achievement. Its goal is to enter 100 cities within the year. Currently, Mobike has put more than 3.65 million smart shared bicycles on a global scale, with a capacity of more than 100,000 vehicles per day, accounting for 45% of the global bicycle production capacity. According to this capacity calculation, it is not difficult to realize the target of Mobi 100 City, and as long as the operation is in place, it can be “bombed†at any time.
However, all of Mob's resident tactics from beginning to end have been steady and steady. Even if production capacity can be kept up to date, Mobike will conduct in-depth research on the city, conduct big data analysis according to the characteristics of the city, and then formulate a sound strategy to gradually advance. Because, the 52 cities of Mobai are not rushed in, but an orderly "tactical occupation." Today, the cool orange shadow of Mobi has spread all over the major cities, but there is very little occurrence of the phenomenon of low utilization rate of accumulation. It is precisely because of its "leadership thinking" and "precision operation and maintenance."
Under the control and prediction of the "Artifact" based on the AI ​​artificial intelligence platform based on the Internet of Things technology, Mobike's global expansion plan has begun to take shape, and domestic shared bicycle competition has also occupied a dominant position. Through the continuous upgrading of technology, Mobike bicycles have become more cool, more comfortable, and more labor-saving. The new bicycles have been widely praised in the market; through the large-scale application of smart devices, Mobike bicycles are no longer a simple riding tool. It can also contribute to urban planning; Mobike bicycles will no longer be trapped by the “tide phenomenon†in the cities through the strategy of red packets.
Excellent brands carry excellent strategies and Mobike bicycles are at the forefront of the industry. For itself, the future is undoubtedly bright; for competitors, this may be difficult to sustain.
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