The smart lighting market has been in full swing. On May 4 last year, General Electric (GE) announced that it would work with Qualcomm and Apple to leverage digital technology and market interest in big data to drive the recovery of the lighting business. General Electric said it will develop LED bulbs that are compatible with Apple's connected device platform HomeKit. The light color of this bulb can be adjusted according to the human condition, and this kind of connected lighting products can be connected to the smartphone.
For the smart lighting investor camp, the most unexpected is the addition of Amazon. We've seen a lot of home Wi-Fi lighting solutions. Recently, Amazon has personally invested in a company called Luma (other investors include Accel and former CEO of AT&T), which is expected to become a company like Eero. A strong competitor. However, Luma and Eero are still somewhat different, the first is the price. Luma currently offers $149 for a single device and $499 for a three-piece set; Eero's single-unit offer is $199, and the corresponding three-piece set is $499.
Both support multiple devices through companion applications, but Luma claims that its own security services will be better because its entrepreneurs' backgrounds – Paul Judge and Mike Van Bruinisse – are former CipherTrust (by Secure CompuTIng Corp.) Acquired) and senior executives of PureWire (acquired by Secure CompuTIng Corp.). In addition, Judge is the co-founder of Pindrop Security.
Amazon's investment is part of a $12.5 million Series A round of financing, with former AT&T CEO Dave Dorman and Felicis Ventures, Base Ventures, BIP Capital, Relay Ventures, and Webb Investment Network all giving seed investments.
In fact, the two companies have already had multiple intersections, especially around the Amazon Echo product. Up to now, Luma has sold 30,000 units to consumers, and the retail channel has sold the same amount. It is expected to ship in June this year.
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