At the 19th National Congress of the Communist Party of China, General Secretary Xi Jinping pointed out that speeding up the construction of an innovative country, innovation is the first driving force for development and the strategic support for establishing a modern economic system.
From black-and-white TV to color TV, to OLED, quantum dot display technology battle, from the birth of the world's first artificial intelligence TV, to the artificial intelligence TV equipped with voiceprint recognition, far-field voice technology, China's color TV industry Over the past decade, we have been transforming and upgrading around technological innovation.
In the past four years, it has been a storm of four years in the history of China's color TV development. The entry of Internet companies has promoted technological innovation in the color TV industry. With the demise of the Internet TV aura and the maturity of artificial intelligence technology in TV applications, domestic traditional color TV companies are welcoming the next spring.
Internet TV going down the altar
On May 7, 2013, the Internet company LeTV officially launched Super TV, "hardware free" Internet thinking and new style of play, which really made Skyworth, TCL, Changhong, Hisense and other traditional enterprises "tight". With the follow-up of Internet TV such as Xiaomi, Wei Whale and Storm, color TV manufacturers began to shift their strategic focus, focusing on software and content from the initial hardware PK.
In order to withstand the impact of Internet TV, in the past few years, traditional color TV companies have tried to compete with Internet companies with their own manufacturing and technological advantages.
In many enemy enemy tactics, Changhong’s operational strategy is “technical warfareâ€. In the past four years, Changhong has relied on core technology and has made frequent efforts in the fields of display, software and content. It has launched the first three-network integrated CHiQ TV in China, CHiQ2 TV based on “M+ dual-core†Zhilian technology, and naked eyes. Innovative products such as 3D TV, artificial intelligence TV, large screen laser TV and voiceprint recognition artificial intelligence TV (Q5K).
In this long-term battle with Internet TV, Changhong and others have taken advantage of the industrial chain such as manufacturing R&D, manufacturing, quality inspection, channels, and after-sales. At the same time, along with the rising prices of upstream raw materials and panels, Internet TV relies on the “side effects†of financing support.
The data shows that in the first half of 2017, the domestic retail market share of traditional color TV brands was 69.1%, down 0.3 percentage points from the same period of last year; the retail market share of Internet color TV brands was 12.0%, down 4.0 percentage points from the same period of last year. Compared with the temporary decline of traditional color TV brands, Internet TV has suffered a cold winter.
Gradual climate artificial intelligence TV
The reason why traditional color TV brands break the "encirclement and suppression" of Internet TV, in addition to their own manufacturing, channel, after-sales and other comprehensive factors, also benefit from the guidance of industry policies and the pulse of development trends.
The report of the 19th National Congress mentioned that speeding up the construction of a manufacturing power, accelerating the development of advanced manufacturing, and promoting the integration of the Internet, big data, artificial intelligence and the real economy. Changhong, who is known for its technology, under the guidance of the intelligent, networked and collaborative “new three-coordinate†intelligent strategy, builds the first big data center and cloud computing platform in the home appliance industry, and builds an UP platform based on the Internet of Things to build intelligent R&D. Intelligent manufacturing, intelligent operation, intelligent trading platform, and the first to get involved in the field of artificial intelligence technology research and development, layout in a number of artificial intelligence research projects, hatching a series of results.
In 2016, with the artificial intelligence in the medical, health, education and other industries, Changhong led the home appliance industry to complete the first contact with this technology, launched the world's first artificial intelligence TV. Based on user big data, TV can grow, think, and learn independently, creating a precedent for artificial intelligence technology in the home appliance industry.
In 2017, artificial intelligence TVs began industrial blowouts. Xiaomi launched Xiaomi TV 4A with voice recognition technology; Lenovo Spring Launched Lenovo TV 17TV 65i3; TCL established Internet sub-brand "Thunderbird" to focus on artificial intelligence; Micro Whale launched Smart Voice TV version 2.0; Storm is artificial intelligence TV X5 ECHO; Haier will use artificial intelligence as the core selling point of Haier Ali's four-generation TV; Skyworth, Hisense, and LeTV and other connected companies have embarked on a new field of artificial intelligence TV.
Promote the standardization of color TV technical indicators
Avi Cloud (AVC) Display Devices and Systems Division "DDS-Global TV Panel Shipment Monthly Data Report" shows that in September, global TV panels shipped a total of 24.5M, a two-year high, and shipments increased by 6 %, a 5% increase from the previous month; the shipment area was 12.8Mm2, a record high, up 9% year-on-year and 7% quarter-on-quarter.
Since last April, the price of upstream raw materials has continued to rise, and the increase in labor costs has led to a decline in the profit of color TV products. Several major color TV companies in China have been affected to varying degrees. The increase in global TV panel shipments and shipments indicates that the color TV industry is expected to emerge from the cold winter. And under the new boom of artificial intelligence TV, it will return to the normal profit track.
Despite the bright future of artificial intelligence TV, there are still some "problems" that need to be addressed and resolved. The artificial intelligence TV industry has a short time to form, and there is no consensus on the technical indicators of many industries. Although there are hundreds of contending for color TV companies, consumers have lost a measure.
Recently, the National Digital Audio Video and Multimedia Product Quality Supervision and Inspection Center conducted technical evaluations on the artificial intelligence TV products of TCL, Hisense, Changhong, Skyworth and Samsung. The results of the "mainstream TV brand artificial intelligence technology evaluation" show that Changhong The artificial intelligence TV Q5K developed and produced is ranked in the top five tests in far field speech, voiceprint recognition, semantic understanding accuracy, fuzzy retrieval accuracy and speech recognition time.
Among them, far-field voice technology and voiceprint recognition technology are the first in the Q5K, and similar products on the market are not available. In terms of speech recognition, semantic understanding, fuzzy retrieval, etc., Q5K is also much higher than similar products.
Liang Yi, secretary-general of the Shenzhen Commercial Display System Industry Promotion Association, pointed out that traditional color TV companies have already won the competition with Internet TV companies. It turns out that the color TV industry ultimately relies on the support of basic systems such as R&D, production, channels and services. With the slowdown in panel price pressure and the maturity of artificial intelligence technology, the color TV industry will usher in a new round of demand growth.
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