At the close of the end of 2016, it is time to witness the leaders of the VR industry looking forward to the development of VR in the future. The following is an interview record published by Rob Goodman on uploadvr.
From left to right: Rob Goodman (Open Verse), Han Jin (Lucid VR), Amitt Mahajan (Presence Capital), Timoni West (Timoni Wei) () and Tony Parisi (Unity)
With the release of new devices from Google, HTC and PlayStation, the popularity of augmented reality (AR) game "Pokémon GO" and Spectacles launched by Snap have become hot news in 2016. You can't help thinking that VR and AR will become mainstream. It is already just around the corner. But when it comes to creating first-rate experiences and accumulating mainstream audiences, the VR industry can be described as being a toddler. Last month, when I participated in the "Uncharted Minds Thought Leadership Series" with some of the most dazzling people in the VR industry, we hope to touch the core of today's VR and look forward to tomorrow's grand blueprint.
Game first
"It's almost gaming companies that have earned the most money in the VR industry first," said Amitt Mahajan, founder and managing partner of Silicon Valley venture company Presence Capital. The reason behind this is not complicated by Tony Parisi, Unity's director of strategy for VR and AR. “You need a powerful new computer to run these things. The upgrade cycle of the game computer is decisive. Players will first purchase hardware devices. They will buy the worst hardware devices and the most popular games, and then immerse themselves in VR. "Mahajan added, "From the perspective of investors and developers, we have already seen the developments, and some games released by Oculus and HTC have made profits of up to tens of millions of dollars."
VR Experience Center Enters China
"With the rapid development of China's real estate industry, we need to find a way to realise the mall's space. VR naturally meets this demand; it is just as exciting and inspiring, and everyone wants to see it quickly," said Mahajan. "By building the VR Experience Pavilion, we have overcome the problem of high computer prices, and the choice of paid games is an ideal way for many people to try VR. Once this status is reached, it will only be a matter of time before China becomes the first major market for VR. "The recent announcement made by the HTC Viveport Arcade program shows that the VR industry is focusing on and developing new business models for mass gaming.
Today's Internet is tomorrow's world
Timoni West, chief designer of Unity Labs studio, said that her team is considering a new way to express and create itself in VR. "If VR is a new network, then the website will no longer be a website. It will become a world. How do we make people create the world, experience the world and enter the world of others? This is a complicated issue. I think nobody knows yet." The answer.†However, it is clear that in order to begin building the world in this way, we must democratize the creation of content. She added, "The key is to make everyone, young and old, build, share, and interact with others."
Tony Parisi believes that the next generation will be accustomed to this type of interactivity. “My child is now doing 3D modeling. It's not just following his father's footsteps. It's just how they do it. You've also heard the stories of 3 or 4 year old children... If you give them a magazine, They will try to magnify the pages by hand because they were initially engaged with digital products. I think this will greatly help the adoption of this technology."
New flight experience
VR may change the entertainment experience in flight. “There have been companies trying to find ways to provide VR heads in flight rather than a small, broken screen on the back of the seat,†said Mahajan. "Imagine that in a five-hour flight, you will no longer stare at the screen in front of you. Instead, you will wear a VR headset and watch the same movie in a movie theater. This will be an extraordinary experience. For mobile VR, Say, I think this will be the area that people first adopt.â€
VR design language experiment
Since the VR product cycle is still in its infancy, it is very important to set up a protective fence for the best method of VR user experience. Han Jin, founder and CEO of Lucid VR, is exploring better sensory incentives. "We need to experiment with colors, light, and sound - use the source of sound to get a tense atmosphere. The problem we are trying to overcome is how to create tension in the story and let players feel that they need to concentrate, especially in a 360-degree environment Because they may be free to miss the whole story."
Timoni West added, “People are used to arranging things in space, and in VR they really use this technology to make things feel natural in a spatial way. But I also think that VR is only the first step...it It won't be the last step.I think AR, or what we currently think of as AR, is closer to what it will be after 50 years.You can walk around in your home and have these visual triggers that will remind you to get your keys when you are close to home. , Or to make your life a better spatial arrangement, so that you do not have to hold a mobile phone in your pocket.I think this is the beginning of feeling that the world is tailored to you - for the way humans think.Naturally felt from VR The state just goes one step further in this direction."
The successful entry of VR into the mainstream will not be achieved overnight, but the future will be bright, with exciting new experiences and new opportunities for creators and users. Thanks to Amitt, Tony, Timoni and Han for talking with us about their insights. What are your outlooks for next year's and future VR development? Leave a message in the comments to share your views.
Cixi Zhongyi Electronics Factory , https://www.zypcbboards.com