B2B industry will continue to exist

In recent years, with the rapid development of B2C, e-commerce has begun to turn its attention to ordinary consumers who seem to have a broader outlook. Following this, B2B was collectively decryed, and especially after the “China Internet Development Report for the Second Quarter of 2012” came out, many people began to advocate that the B2B industry is declining and will die out in the near future.

Will B2B really die? Xiao Bian deeply doubts this.

First of all we take a look at what is the B2B website. B2B is an information display platform on Internet technology and a concept of "channel" in traditional business. After the positioning of the "channel" is clear, the next step in B2B development will be clear. As a channel, the greatest value is not mere information display, but the integration of upstream and downstream resources in business, that is, we often say supply chain integration.

It is not difficult to see from the concept and essence of B2B that as long as the ends of the Internet technology service are business(B) and the upstream and downstream resources have the need for transactions, the B2B model will continue to exist.

At the same time, the development of China's manufacturing industry is inseparable from the B2B information platform; the B2B platform itself is also one of the heroes of reducing the cost of manufacturing in China and is more valuable than the cheap labor.

But for now, Xiao Bian acknowledges that there are indeed some bottlenecks in China's B2B industry websites that need to be addressed.

The first is that homogeneity is serious. Represented by ALI, HC, and China Manufacturing Network, this peer competition is common in various industries. At present, the main problem of competition among B2B peers is that products and services tend to be homogenous, and there has been no new breakthrough in technical means, and then there is a lack of ability to integrate supply chain links.

Followed by upgrade breakthroughs. The self-competition of B2B companies comes from within, and it is more of a change of ideology. It is necessary to resolve the choice between technology and the market and to reallocate resources. The power of technological change is obvious; the need for business integration is also imminent; from which end, this is the B2B test.

Having said this, but in the environment of rapid development of the domestic Internet, Xiao Bian believes that the B2B industry will gradually get rid of these difficulties and create e-commerce glory again.