Cook throws heavy leads: Apple or the television industry

This sounds like it is saying that Apple plans to break into the TV industry.

Although Apple has a reputation for confidentiality, Apple was surprisingly straightforward when talking openly about future products. For example, Apple Watch, in 2013, when Cook spoke at a technology conference, he was asked about Google Glass. Cooke sniffed at the product, but said, “I think the wristband is very interesting and natural.”

A year later, Apple released the AppleWatch watch. Cook has already told us what products Apple is going to launch next.

There is also ApplePay. In an interview with The Wall Street Journal in April 2014, Cooke said, “I think this is a very interesting area. We have nearly 800 million iTunes accounts, and most of the accounts are bound with credit cards. Now there are users The TouchID fingerprinting feature is a product in our iTunes store, so this is an interesting area for us, and there is still little interest in this area. I have found that although there are already several companies that have stepped into this area, You still don't leave your wallet, so am I. This may indicate that the market has not yet been developed."

So, in September of that year, Apple released the ApplePay mobile payment service.

In April 2015, Apple announced that Apple TV users will be able to subscribe to the HBONow service for $15 a month, and that it will be able to access all of HBO's video content without the need for a cable subscription service. The news caused great repercussions upon its release.
In the earnings analysts' conference call on Monday evening, when asked about Apple's possible actions in the field of streaming video, Cook hinted that there may be more surprises.

When talking about the company's partnership with HBO, Cook said, “They have excellent content, we have excellent products and ecosystems, so we have a marriage. There is a lot of traction, which should go? I don’t want to guess , but you can." Cooke said the company aims to provide customers with what they want Apple's "classic ease of use" products.

With the increasing popularity of online television subscription streaming services such as Netflix and HuluPlus, the launch of HBONow can be said to have sounded a warning to the traditional television industry. This may also be an action that Apple wants to make itself further into the television industry circle.

In March this year, the Wall Street Journal reported that Apple plans to launch a web-based TV streaming service. This service may be bundled this fall with the new Apple TV, expected to be available in June this year.


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