Crack the top ten difficulties in lighting marketing
1 Strategic dilemma
Symptoms: Lighting companies don't understand the external environment, especially if they don't understand the competition status of each lighting manufacturer. When they see any lighting products sold well, they immediately put into production, completely ignoring the existing product positioning and consumer group positioning. Short-term sales, regardless of long-term business development planning. However, contrary to expectations, the closed, short-term operation results are often the rapid development of lighting is not a product system, there is no obvious business line, and thus into a low-level vicious competition cycle, resulting in huge waste.
2 product dilemma
Symptoms: At present, the division of lighting products is very extensive, including some professional books are also carried out from the production point of view, completely not divided according to the market perspective. The lighting industry’s “practice-style†sales are even more dazzling for consumers. Most companies are unable to plan a clear product line that can't support the brand image. More companies stay in the product competition stage.
3 price dilemma
Symptoms: Dealers are more and more sensitive to price, manufacturers are desperately pressing prices and retail prices remain high, affecting sales. The profit margins of lighting companies are mainly concentrated in the hands of dealers.
4 channel dilemma
Symptoms: The dealer has no loyalty. The manufacturer does not know which dealer will purchase the goods at his own time.
5 terminal dilemma
Symptoms: The sales terminal is in the hands of the dealers, and the dealers are almost all concentrated in the lighting market. The image of the store cannot be guaranteed.
6 R&D dilemma
Symptoms: Lighting developers are actually style designers. But one of the designer's important tasks is to “plagiarizeâ€. The boss must look at the designer's face to eat, so the designer often “eats outsideâ€.
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Transient voltage suppression diode, also known as a TVS diode, is a protective electronic component that protects electrical equipment from voltage spikes introduced by wires.
TVS diodes are placed in parallel with the circuit to be protected. When its voltage exceeds the burst breakdown level, excessive current is directly shunted. TVS diodes are clamps that suppress excessive voltages that exceed their breakdown voltage. When the overvoltage disappears, the TVS diode automatically resets and absorbs much more energy than a similarly rated crowbar circuit.
TVS,TVS DIODE,Transient voltage suppression diode
Changzhou Changyuan Electronic Co., Ltd. , https://www.cydiode.com