[Global Technology Reporter Li Xiaoshan] Two years ago, mentioning CDN (Content Delivery Network) was hardly understood by anyone, but talking to CDN today is a hot scene. In recent years, the rapid development of the mobile Internet, especially the rapid growth of high-traffic services such as mobile live broadcasting and short video, has provided tremendous impetus for the development of the CDN market. Of course, there are also many inbound players that will increase, competition will intensify, and the industry landscape will continue to change.
The Asia-Pacific CDN Summit 2017 was held in Beijing a few days ago. Every year, the summit will attract a group of top CDN industry leaders to discuss the development trend of the industry. Last year, Yunfan, which the industry and the media called the “dark horse†of the industry, was accelerating. Yunfan Accelerated founder and CEO Jun Yongyue, who had an exclusive interview with the Global.com reporter after the meeting. Let's take a look at what momentum this “dark horse†has to run this year.
Talking about planning: Yunfan speeds up this year to be a CDN standard for streaming media
Lou Yongyue said that the company had made a certain pre-judgment for the entire industry. Yunfan accelerated its strategic plan to set this year's target to: be the CDN standard in the streaming media field.
Yunfan accelerates Yong Yongyue - Deconstructing the CDN and returning to the beginning
Yunfan has accelerated the distribution of streaming media into three major sections. One is the vertical field of webcasting and an important part of streaming media. The other is new media (such as video websites, iQiyi, Youku) and OTT. With the nationalization of television in the country, the OTT market cannot be underestimated. According to the Ove Cloud Network monitoring data, the sales volume of smart TVs and traditional TVs in 2016 was 42.01 million units and 8.88 million units respectively, and the ratio reached 8:2. Smart TVs have become a general trend instead of traditional TVs. The most important feature of Internet TV is the shift from traditional DVB cable transmission to Internet transmission, which has brought a huge demand for broadband. "To this end, we made a layout in advance of the end of the previous year. Seven OTT licensees have now signed five contracts," said Yan Yongyue. The third is a short video community. According to reports, last year's short video community sector showed an outbreak trend. Quick start to start a new round of financing, the operation of the United States and the United States and the United States and the company plans to go public in the Hong Kong stock market, has a second shot of the little coffee show technology also detonated last year, Momo recent transformation video social . It can be said that short video has become a popular way of communication for modern people.
"Yunfan's accelerated technology and services have been recognized by TOP-level customers in these three areas. We have achieved our strategic goals." Yong-Yue Yue said.
Talk about price war: malicious price war is the damage to the entire industrial chain
With the proliferation of industry participants, the CDN price war has intensified. According to Global Network reporters, Alibaba Cloud CDN's official website had previously announced a price drop of up to 35%, and Tencent Cloud and many start-up companies have also adopted low-cost strategies to “snackâ€. Many industry players have expressed their opinion that the CDN industry may usher in a reshuffle. In this regard, Lou Yongyue also expressed his views to reporters. Zhen Yongyue said that he himself does not oppose price competition. The normal decline in prices in any industry and sector can promote the healthy development of the entire industry.
Zhen Yongyue said that returning to the beginning, we create a standard "CDN shape"
He used the example of mobile traffic packets to illustrate: “In the past, the price of traffic was high, and most people did not dare to watch video with mobile phone traffic, but now it is. Maximizing the needs of users, regardless of the operator or parties, has also achieved benefits. Maximize, not suppress people's needs, keep the original price. This is a healthy development, I recognize."
However, there is a very important point in Yan Yongyue's bluntly: Is the price war a price reduction after profit, or a malicious price war for subsidized sales? The different prices of the two will have different consequences, and it is not difficult to make a deduction. There are examples in other fields.
As for how to deal with the external environment, Zhai Yongyue said that Yunfan's speeding up is to not forget the initial transmission of "inestimable value." He believes that the first-generation CDNs are from scratch, the second-generation CDNs have an important characteristic of being good, and the third-generation CDNs are from good to providing higher value. “We look at the value not only of the price, but more importantly, whether it can reduce costs as a whole. Yunfan accelerates the use of P2P to integrate CDN technology to reduce the overall bandwidth usage for customers, thereby reducing costs for customers and providing a complete video cloud. The solution is to reduce the development cost and time cost for customers. I think this is to create value for customers. It is also willing to promote the healthy return of prices in the industry as a whole from the price.
Talking about the Future: Helping Enterprises Serve Users is Our Goal
Netizen Technology wants to deploy overseas and become an integrated international service provider. The NTT as Japan's communications operator, the future is to force in the cloud, for Yunfan to speed up the future is what kind of plan?
Yong Yongyue measures the judging of merits and demerits from these three aspects
Yan Yongyue frankly stated that Yunfan's goal of speeding up is to help companies serve their customers on the platform. At the same time, cloud launch, cloud transcoding, and other advantages have been introduced to serve customers and even help their peers to serve their customers.
Yan Yongyue revealed that with the development of the company and the gathering of more talents in the industry, Yunfan will accelerate the provision of services to a wider range of small and medium-sized customers. “In the past two years we will see competition in the industry. If the external environment allows it, we hope to advance the speed somewhat. If it is relatively poor, we will expand and expand under more secure conditions.†Say.
It is foreseeable that under the background of fierce cloud computing development and the cloudization of CDN, the future of Yunfan's acceleration will not be limited to the CDN field. In the future, it will surely make breakthroughs in the field of video cloud computing.
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