Focus on the era of TV revolutionary TCL QLED TV color quantum dot TV X3 won 2017 innovative products

On July 18, under the guidance of the Ministry of Industry and Information Technology, Ministry of Industry and Information Technology and the Electronic Information Department of the Ministry of Industry and Information Technology, “2017 China Smart Display and Innovation Application Industry Conference and CRC 2017, co-sponsored by China Electronics Industry Association and AVC. The semi-annual color TV research conference was successfully held in Beijing. As an important event in the television industry, this conference has invited a number of heavyweight guests to participate in a discussion on the development status and trends of the color TV industry. For color TV industry in the era of change, especially in the second half of the development status has extremely important guiding significance.

At the meeting, an expert review committee composed of experts from the Ministry of Industry and Information Technology, experts from the China Electronics Video Industry Association, experts from third-party authoritative testing organizations, and third-party market data analysis experts focused on new products, new technologies, and new products emerging on the market since 2017. Four aspects of design and new application were evaluated and commended. Among them, TCL's QLED TV Quantum Dot TV X3 and C2 Theatre TV both passed the “2017 Innovative Products” appraisal.

In the first half of 2017, the overall cold-down of the color TV market was the “grey rhino” incident that industry experts and authorities had expected in the past year. However, the pressure on the color TV market remains undeniable. According to Aviyun's "2017 China TV Market Semi-Annual Summary Report", China's domestic color TV retail volume in the first half of 2017 was 21.81 million units, a year-on-year decrease of 7.3% and retail sales of 74 billion yuan, a year-on-year increase of 4.3%.

The upgrading of the consumer structure driven by the new normal of economic development has brought unprecedented challenges and opportunities to the color TV industry. With the rise of young middle-class consumer groups, TV is gradually returning to the position of the consumer home entertainment center, and the concept of quality consumption has also driven the industry. Direction of development. At the same time, the concept of the "new retail" model was put forward and the actual operation allowed more manufacturers to start thinking from the perspective of product quality and consumer experience.

Under the background of the accelerated transformation and upgrading of the consumption structure, the transformation of the middle-class purchasing concept, and the rapid rise of the new retail model, the Chinese color TV industry, after experiencing the pains of the first half of the year, should regroup, follow the mainstream trend, and rapidly transition. For the development of the color TV industry in the second half of the year, it is the right path to profit from high-end products. The situation that the color TV market has witnessed a decline in volume not only indicates the rising consumer demand for high-end and large-screen TVs, but also indicates that the TV industry's forward-looking layout in the high-end market has been effective.

Looking at China's color TV consumer market in the first half of the year, under the dual-drive strategy of “Double+Strategic” and “internationalization strategy,” TCL, which has the advantage of vertical integration in the entire industry chain, firmly grasped the development opportunity and achieved a comprehensive layout of the product line. In this year, a number of high-end and mid-range products were introduced to the market. The XESS series X2/X3 color quantum dot TV, C2 theatre TV, and P3 gold curved television series were used as the mid- to high-end main products, covering almost all current consumption hotspots. Users aim to provide the ultimate products and services and meet the new era of consumer upgrades in China.

In particular, the XESS X3 series of primary quantum dot TVs released this year has been widely praised by the professional leaders of major industry associations for identifying new products. With the maturity of quantum dot technology, 2017 will be the first year of rapid growth in quantum dot technology. As the leading brand of quantum dot technology, TCL actively promotes the application of quantum dot technology in the industry. TCL XESS X2/X3 color quantum dot TV has the advantages of “high, pure, long”, which greatly satisfy consumers’ demands for the core quality of TV. For the hot topics of the current scientific and technological community - artificial intelligence, TCL's latest television products have also been fully equipped with artificial intelligence systems, which can realize the real-time intelligent voice search function for every question, speech, and present, simple and casual, and efficiency. Extremely high.

At present, the domestic color TV market is turning to the stock market, while the overseas market still has huge room for improvement. The influence of independent brands in China is increasing at home and abroad and the overall competitiveness of the industry is far higher than the global average. It ranks among the global high-end brands, which means that the global color TV market will face a new one brought about by the rise of independent brands in China. Round "shuffle." However, Chinese companies still exhibit unlimited potential, not only pursuing the “mindfulness” of excellence and excellence, but also demonstrating the strength of China in enhancing the value and influence of independent brands.

As the first Chinese company to enter internationalization, TCL began its exploration of overseas markets in 1999 and now has a leading edge. TCL has captured many difficult global markets with its high-quality products and high-quality and personalized service experience. Taking the North American market as an example, TCL has been ranked as the fastest growing TV brand in the US market for three consecutive years by US media in 2017. The market share of TCL TV in the first quarter accounted for 13% of North American market share. At the same time, TCL also has a global business structure and sales channel network, but TCL's overseas goals did not stop there. After the successful opening of the market, TCL is sponsoring activities such as Ellen Show, NBA, Rose Bowl, etc. to increase the awareness and trust of consumers in the overseas market for the TCL brand, thereby enhancing the reputation of the TCL brand in the global industry. Global market influence. In 2016, TCL achieved a worldwide shipment of color TVs that exceeded 20 million units, and overseas revenues also accounted for nearly half of total revenue, becoming a truly global company. TCL complies with the development trend of the times, and its advanced strategic layout at home and abroad has achieved results and shows strong growth momentum.

Oviyun predicts that prices of TV panel prices will be curbed in the second half of 2017 and is expected to begin to decline in the fourth quarter. In the second half of the year, the performance of the Chinese color TV market will be better than that of the first half of the year, and it will continue to maintain the trend of high-end, large-screen, and intelligent. Domestic color TV companies should focus on user experience internally, and reverse the market downturn through high-end, quality, and differentiation. Externally, we must take a solid and international approach, and achieve steady development in the drive of innovation.