In the field of science and technology, only technological innovation can bring true qualitative change, and people are also keen to enjoy the creativity and subversiveness brought about by new technologies. In terms of the display industry, new concepts of virtual brains have emerged in an endless stream in recent years, but only OLED display technology has been recognized by the consumer market. Because OLED TVs are not only an innovation in image quality, they are also subverting people’s opinions in various aspects. The cognition of television.
â— OLED display technology - from product to artwork
Sony OLED A1 (screen sound field technology) without base without speaker, such as artwork
OLED display technology is of great significance to the display industry. In the past, people's demand for television products was to watch video content. With the continuous improvement of people's living standards, the traditional TV image of dull Muna has been difficult to attract high-end consumer groups. OLED TV "Screen sound" brings unprecedented audio and video experience to consumers. Adsorption of wallpapers on the wall OLED TVs such as works of art generally greatly enhance the entire home style. From product to artwork, the creativity and subversiveness of OLED TVs are very much in line with the demands of consumers in the new era.
â— OLED TVs make Chinese manufacturers passive
Not only that, OLED TVs changed the backlash of domestic manufacturers, such as the LCD TV era, and the late deployment of domestic TV brands, which led to a number of years of technological adoption to gradually catch up with joint venture TV brands. Domestic manufacturers such as Skyworth Skyworth and other manufacturers early discovered the opportunities presented by OLED display technology. Several years ago, they fully laid out OLED TV strategies. To a certain extent, people think of OLED TVs will think of Skyworth brands. On the way of new technology leading the change, this is Domestic TV brands have not existed in the past.
April 2017: Skyworth officially launches 65W9 wallpaper TV
Skyworth took the lead in the layout of OLED TVs not only to enhance the image of the entire brand, but also in the technical front. Sony has a "screen sound" OLED TV, LG has a "wallpaper" OLED TV, at this IFA2017 show, Skyworth will also have both new types of OLED TVs, which can be "reputable" and enhance the international image at the same time. It has enhanced the premium ability of Skyworth OLED TV.
In addition to Skyworth, Konka and Changhong also displayed and marketed a variety of differentiated OLED TV products at the current IFA2017 exhibition, which aroused active attention from domestic and foreign media. Chinese TV manufacturers achieved a strategic turnaround with OLED TVs. It can be said that today's OLED TVs The success of the industry, domestic manufacturers have no small contribution. Taking the lead in the joint venture television brands such as Sony and Panasonic to deploy OLED TVs is also a reflection of the strategic height of domestic manufacturers.
â— OLED TV caters to Chinese consumption upgrade
Nowadays, China as a whole is advocating and leading consumption escalation. This is in line with China's current national conditions. The middle class in China has rapidly emerged and the number of middle class people has grown rapidly. The demand for quality consumption is very strong. The importance of television as the core home entertainment device in the living room is self-evident. Combining the characteristics of OLED TVs, there is no doubt that it is very suitable for China's mass middle class.
OLED is the only new display technology that is currently commercialized. It has image quality advantages that other display technologies can hardly reach. The diversity in form can meet the needs of different middle class users and communicate face-to-face like a friend. Posted on the wall, OLED TV really changes the lifestyle of high-end consumer groups. In addition, OLED TVs are inherently eye-protecting products that can provide high-quality healthy living for the middle class.
â— OLED TV strong open to popularize the road
More and more television brands have entered the OLED TV camp - the official launch of the road to popularity
Judging from the historical process, the middle class has the “attribute†that leads consumption because ordinary users also want to have a living standard of the middle class. Currently, Skyworth, Konka, Changhong, LG Electronics, Sony and Philips TV manufacturers are actively promoting and deploying in China. OLED TV strategy, there are dozens of differentiated OLED TVs on the market for consumers to buy, the price is more and more close to the people, the road to popularity has opened.
On September 12, 2017, the "OLED Summit" attracted much attention and was held in Beijing (the 3 hours and 45 minutes of ZOL video + graphic broadcast). OLED industry related upstream and downstream manufacturers to join hands to win together, vigorously promote OLED TV technology, In addition to enhancing the training of the Purchasing Guide, channels also set up OLED technology experience centers in major cities across the country. At present, there are two in Beijing, and other cities will soon follow suit.
With good weather, favorable conditions, people, and both, the popularity of OLED TVs and their success are inevitable.
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