Game console opens "free mode" Big screen game era

Free mode login host?

During the host's ban, what changes have taken place in the players' game habits? The Internet and smartphones are widely used, and the free modes of mobile games and mobile games are deeply rooted. In the face of this situation, the game console industry can in fact follow Xiao Zheng Cao and introduce a free model.

The endless stream of Android game consoles have unique advantages in this respect. Compared with traditional consoles such as PS and OBOX, they have an open ecosystem, and the charging mode is more in line with the habits of domestic players.

After the domestic famous game developer Snail launched the OBOX host, its hand-held Tai Chi Panda and Duanyou Jiuyin Jingjing produced a large-screen version immediately. While transplanting their own games into the mainframe products, the snails also returned to the world. Gameloft, a famous game development and distribution company, has reached a cooperation. Various Gameloft masterpieces, including Brothers 3 and Modern Warfare 4, will be registered on the OBOX console. The host of the chief chief of the 360 ​​and Shallot games was also chanting thousands of free games.



PS Sarah Thompson, senior business manager for free services, also said recently that Sony is considering introducing the free model to the console: “We are really considering the free model as an important part of our digital business.” Thompson also revealed that Sony did not start Be optimistic about the free mode can be successful on the host. 15 years ago, Sony did not even expect the free model to be alive. The times are changing, and the free model has become a key strategy for Sony.

The former id Software founder John Romero, who is known as the "FPS godfather" in the gaming industry, also said recently that the current game market transformation is the most critical moment, and the free model will become the mainstream of the future. “The free model offers direct downloads for free, no discs, no demos,” Romero said. “You no longer need to go to the game store to stare at a game cover for a long time. The hard decision is whether to spend 50 dollars.”

Extensive host promotion

Compared with the time when the ban was promulgated, the domestic players’ spending power has greatly increased. The game console is no longer a luxury product. The lack of awareness of game consoles is the main reason why the current game console market is relatively flat. Therefore, the host manufacturers should emphasize the host computer. At the same time, the concept of living room entertainment should be promoted through more channels to allow players to rekindle their enthusiasm for hosting.

The domestic famous game manufacturer snail launched the “OBOX China Action” immediately after the launch of the first game console OBOX. It attracted 200,000 Yin Dynasty Scriptures and faithful players of the Tai Chi Panda to participate in the recruitment. It has announced 30,000 finalists and the final snail will Choose 10,000 people to experience OBOX for free. This practice of first-hand experience and cumulative word-of-mouth is also a good way to cultivate the market.


Snail OBOX action will select 10,000 players to experience OBOX for free.

In terms of publicity, mainframe manufacturers are now more popularized in combination with home appliance sales networks, and lack brand promotion such as TV advertisements and high coverage. From the dust to the lifting of the ban, although PS, XBOX and other consoles have been well established overseas, they are still new for many non-senior players in the country. Therefore, the host still needs more brand promotion, so that products can be exposed more and more. More to promote living room entertainment concept.

The cultivation of the market has never been accomplished overnight. The lifting of the ban awakens the "sleeping" host market for many years, and the real recovery also depends on the promotion and marketing of the host companies advancing with the times.