Intel: AMD is always a price rival

Pat Bliemer, Intel's Nordic regional business manager, recently accepted an exclusive interview with Swedish media Nordic Hardware and discussed a number of hot topics in the industry. For example, the 14nm process has started testing in the lab. In the latest interview session, Pat Bliemer also talked about the competition between the x86 processor duo, thinking that AMD will always be a strong opponent, but only more limited to the price level.

Since Intel abandoned the NetBurst architecture, it has never given AMD any chance to force the latter to abandon performance competition and instead pursue cost-effectiveness. The so-called new architecture bulldozer failed to reach its expected level, but the Llano/Brazos APU for mainstream and entry-level markets has achieved considerable success, and Intel naturally has not taken it lightly.

Pat Bliemer said: “AMD is, and will always be, our rivals. I think in terms of manufacturing, with our architecture and process advantages, it is very difficult for them to launch effective competition, so to a large extent (AMD) can only Depends on prices.... At the moment, we must always be able to stay competitive on low-end notebooks, where their Llano, Brazos products do find a way out. This is a price game, but from a performance and experience point of view, I There is not much that they can really satisfy, but of course, they will always remain competitive."

Intel has always been ahead of the graphics card market, but only integrated graphics, and performance is always flat. Pat Bliemer's view of this is that the problem with integrated graphics is not how the performance is, but whether people really accept this type, after all, integrated graphics a few years ago is simply not worth mentioning.

Pat Bliemer praised Llano APU for its excellent graphics performance, but also pointed out that the supporting processor performance is too weak and the two are not balanced, and thus cannot fully meet large-scale games and high-resolution applications.

He also stressed that HD Graphics 3000 can already deal with mainstream games, and "Our graphics performance will continue to increase."