In 2017, DVBCN launched a large column - OTT's 100 characters of the year. This article interviews in depth with Mr. Zhao Heng, CEO of AMG International Media. Mr. Zhao Heng is a veteran in the advertising marketing industry and has 20 years of online and offline advertising marketing management and technical practice experience. He has unique insights in digital marketing on the Internet. AMG International Media was created in 2014 to create a unique all-media big data business application ecosystem in China!
First, the road to entrepreneurship - fast, fast, accurate!
In early 2014, Zhao Heng, who has 20 years of advertising marketing experience, saw the opportunity brought by the new revolution in the advertising circle! Without hesitation, he embarked on the road to entrepreneurship!
At the beginning of the venture, Zhao Heng was very precise about his company and his products—China's leader in cross-screen marketing (all media marketing)! Zhao Zong stated that after the company's positioning was determined, the product architecture and team building were very fast. Of course, this also benefited from its many years of experience in the advertising industry.
At 3 o'clock in the morning on April 25th, 2014, the company completed the infrastructure of the multi-screen marketing platform of AMG International Media, and completed a sketch of the development of smart devices for the outdoor programmatic buying platform. Then he began to look for technical teams. In July, he was basically established and completed. In December, the cloud effect, cloud core, and cloud master platform were basically set up.
In June 2016, the online connection of the Video-Smart platform to the video site was completed. At the same time, it completed the alliance with the Huashang Group and successfully listed the new three boards in July of the same year. In December, it established the Big Data Center - Huazhi Digital Alliance and carried out internal structural adjustment of the company - devaluing the "business unit" system. Among them, the establishment of Huazhi Digital Co., Ltd. will use the main force of Almaty International Culture Media as the main force to lead the Chinese enterprise Zhihui Group to achieve the perfect transformation from traditional media to new media and big data.
In January 2017, the front-end of the OTT programming platform was completed and data analysis was completed. In July, the three-year outdoor programmatic buying platform and big data analysis system were all fully tested on the line. During this process, a large number of technical and strategic talents were attracted and the current overall founder and partner team structure was constructed.
Q: Mr. Zhao, what is the corporate culture of your company?
A: Unlike most other entrepreneurs, I am a person who pays much attention to the combination of work and life. While working, I always insist on reading and exercising. It is said that the company culture and the founder come down in one continuous line, and thus formed the unique corporate culture of AMG International Media - persistence, concentration, efficiency, exercise, learning and sharing!
Second, the industry voice - the future is the world of OTT + IPTV!
1. The OTT industry enters a period of rapid development
In the past, the living room has always been regarded as a place for guests to meet and dine, and the TV is only a monotonous daily pastime. Such a routine event venue has been neglected by many companies. In recent years, the emergence of the OTT concept and the prosperity of the Internet television industry have led more and more people to focus on living room entertainment and rekindle the user's use of the living room TV.
Q: How do you see the current development of the OTT industry?
A: Today, people's living room entertainment is undergoing tremendous changes. Internet TV is a TV product integrating Internet & HD large screen & smart system. It possesses on-demand, rich content, high-definition, and strong interactive features. It is rapidly occupying the public living room and entering a period of rapid development.
2, OTT relative to IPTV, DVB, highlights the advantages
According to Zhao, compared with IPTV and DVB, OTT Internet TV has three obvious advantages:
First, IPTV and DVB are regional, and OTT is national;
Second, the OTT market mechanism is more flexible and more user-friendly; IPTV and DVB are more dull and development is relatively rough;
Third, the OTT user population is younger and is the main force of the market.
Q: How do you see the relationship between OTT, IPTV, and DVB?
A: To put aside the policy alone to see the market, in the long run, all TVs in the future will be Internet TVs themselves, and IPTV will replace DVB, so it will be the long-term coexistence of OTT+IPTV.
3, the big screen advertising usher in the best window period
The emergence of television screens has not only led to a continuous increase in streaming media traffic and playback volume, but also brought new opportunities for the development of diversified large-screen advertisements.
Zhao believes that the development of OTT has played a big role in promoting large-screen advertising marketing.
First of all, OTT video on demand and other functional characteristics drive users from the Internet personal screen to the home screen, compared to personal attributes of Internet advertising, OTT's family attributes have a higher value of interactive communication. OTT high-definition visual communication, comfortable viewing environment, rich content attraction, higher communication effects, and better interactive experience, so that the audience has a higher effect on the brand's awareness, memory, favorability, etc. Promote. OTT advertising will drive consumer demand for audiences and stimulate the secondary take-off of the living room economy!
Second, OTT offers possibilities for diversified advertising marketing! For example, OMG-Smart, AMG's global media internet video marketing product, built a one-stop home smart terminal from TV boot-application open screen-menu recommendation-video patch-guide interaction-brand area to content broadcast and distribution. Internet service. In addition, AMG International Media also cooperated with CIBN Internet TV, a content and licensee, and realized a multi-dimensional large-screen marketing model from terminals, content, and platforms, which can provide advertisers with a full range of large-screen marketing solutions.
Finally, the living room scene meets the family audience online shopping needs! For example, the "COFCO 517 Food Festival" campaign attracts audiences with high-definition large-screen content on the Internet TV, and achieves a high-exposure + lock-in family target group, making PC and mobile-end publicity more effective! OTT big screen step by step for the in-depth dissemination of the camp, to seize the living room big screen economy, audio-visual + environment + entertainment marketing fully open.
Q: What are the main forms of large-screen advertising? Which do you think is the best?
Answer: 1. Turn on big screen advertising, which is conducive to advertising; 2. Content channel advertisements are deeply rooted in people's minds; 3. Film and television implants infiltrate users; 4. Patch advertising is also the most common. Of course, the most advantage is certainly boot advertising, of course, the highest price.
Q: What are the advantages of OTT big screen advertising? Which industries currently contribute more large-screen advertising?
A: The advantages are mainly reflected in three points: First, family members form a resonance; Second, large-scale, large-screen is the last screen with a demographic dividend; third, large-size, mandatory exposure. At present, large-screen advertisements are still dominated by fast-moving consumer goods and automobiles.
Third, AMG's goal is to create a unique all-media big data business application ecosystem!
Q: In the field of multi-screen marketing, AMG International Media has always been at the forefront. For cross-screen marketing, where does your confidence come from?
A: At present, big data cloud computing is continuously leading and promoting the innovation and development of the Internet advertising industry and Internet advertising more accurate and efficient communication technology, to bring deeper and broader marketing effectiveness to the market and advertisers. I believe that in the next 2-3 years, big data and programmatic technologies will surely open up channels for multi-media cross-screen communication such as Internet TV, online media, offline media, and traditional media, thus forming a new wave of integrated multi-screen marketing and communications. .
According to the introduction of Zhao, AMG International Media currently launches five major cross-screen advertising marketing platforms. AMG's first-ever big data smart multi-screen advertising transaction platform has effectively connected multi-screen terminals such as PC, mobile, TV large screen (OTT), outdoor communities, and movie theaters to realize one-stop multi-platform precision across multiple screens. Advertising, to further promote the "Internet +" and the traditional media in-depth integration!
1. VIDEO-SMART Weishi Intelligent Video Advertising
Video-Smart Weishi Intelligent Video Advertising Platform is the only leading technology product that helps advertisers and marketing planners quickly make online video placement decisions and achieve programmatic purchases. It has been connected with a number of video media platforms based on the programmatic technology of online video advertising to achieve the integration of video programming from the mobile phone screen to the TV screen.
2. TV-SMART Distinguished Smart TV Advertising
TV-Smart smart TV advertising programmatic buying platform collection intelligent ratings data analysis, living room range associated user matching. The effect of the whole network is linked, the integration of one-stop resources, returning to family viewing, and opening a new era of home smart video. Highly-consume high-consumption groups, occupy video terminals, have more content resources, and deliver more accurate advertisements. Leading technology products for integrated operation of digital TV and big data through two-way digital television technologies such as DVB, IPTV, and OTT can help advertisers get more. Convenient OTT advertising service higher quality living room marketing effectiveness.
3, O-SMART outdoor advertising programmatic buying platform
O-Smart outdoor advertising programmatic buying platform will use the outdoor data intelligent acquisition hardware developed by Almatis, and will place revolutionary leading products through intelligent data analysis and programmatic formation of the acquisition of millions of outdoor advertising spots of Chinese businessmen, and will rewrite outdoor advertising. The history of the lack of data for a hundred years has enabled the essential leap in outdoor advertising to the Internet+.
4, AIR-SMART cloud smart text advertising
The entire network media accurately targets the target audience, promotes the effectiveness of advertising, and helps advertisers accurately, intelligently, and efficiently achieve accurate advertising. In addition to the nearly 10,000 online advertising media resources, we also have a powerful resource front for all mainstream information streaming media in China, and have more effective analysis and capture for high-activity internet online people.
5, RING-SMART precision data paging station
Precisely capturing users allows companies to directly communicate over the phone, helping sales transform. Through big data, sales can accurately reach more than 90% of the target population in China; good data privacy can perfectly solve the brand negative effects brought by violent phone sales.
At present, AMG has organized and formed a programmatic communication ecosystem constructed with Internet advertising, mobile Internet advertising, outdoor advertising, TV/OTT advertising, and theater advertising, and is dedicated to providing advertisers with truly intelligent advertising services and big data. Integrated marketing program.
The KSPOWER brand 5V Class 2 Power Supply is one constant voltage mode, provides the complete Class 2 power transformer solutions covering the output wattages ranging from 4.2 watts to 100 watts and the output current ranging from 100ma to 5000ma. The switch mode power supply is PC materials with IP20 rated environment protection for indoor LED lightings. The led light power adaptor is Class 2 designed and offers 3 years after-sale customer service and both UL/cUL, FCC CE RoHS Listed safety certificate and compact style enclosures. The 5v led light power adaptor provides various connection types: desktop, wall mount, cord to cord three types, safety protections for short circuit, over load, over voltage and over temperature. The power supply output 5v accepts various dc connector size for LED lights. If you are looking for 5V UL cUL Class 2 AC to DC power supply adapters for your LED strip, signs applications, KSPOWER can help you, welcome to contact and inquiry!
power source 5v, power supply 5v, dc adaptor, switch mode power supply, led light power adaptor
Shenzhenshi Zhenhuan Electronic Co., Ltd , https://www.szzhpower.com