In recent years, the enthusiasm of all walks of life to embrace "intelligence" has risen unprecedentedly. From the perspective of the home appliance industry, as early as 2014, manufacturers have begun to explore and find a way to meet the needs of users in the new situation of transformation and upgrading. Right now, whether it's a refrigerator, air conditioner, or TV, if it doesn't carry a "smart" label, it means falling behind and facing the risk of being eliminated by the market.
From a definition point of view, smart home appliances refer to home appliances that are formed by introducing microprocessors, sensor technologies, and network communication technologies into home appliances. They have the ability to automatically sense the state of the residential space, the state of the home appliance, and the state of home appliance services, and can automatically control and receive. The control commands of residential users in the house or remotely; at the same time, as an integral part of the smart home, smart home appliances can interconnect with other home appliances and homes and facilities in the home to form a system to achieve smart home functions.
The picture shows the smart refrigerator
Smart home appliances have become an industry trend
In the past, household appliances used by each home user were fragmented, TVs, refrigerators, TVs and other equipment were independent of each other, and there was no interaction between users and products, and products and products. The birth of smart home appliances brings a big change to the interconnected experience of products.
Smart home appliances are widely favored in the market. In general, there are several reasons: First, the upgrade of consumer demand. Consumers have different expectations for the functions of home appliances in different periods. With the rapid development of artificial intelligence, smart home appliances can create a better quality experience for consumers and better meet the needs of consumers.
Second, the younger trend of core consumer groups. Traditional household electrical appliances have a single function and cannot meet the needs of young consumers who value experience and early adopters. The emergence of smart home appliances has realized multi-function, intelligent control and multi-scenario integration, allowing young consumer groups to achieve a cooler life.
Finally, China launched the "Made in China 2025" strategy and vigorously promoted "Made in China". Under this background, various home appliance companies competed around intelligence, which changed the supply link and pushed smart home appliances to mainstream positions in the industry.
From an industry perspective, smart appliances will be a huge consumer market in the future. Although the connection between smart home appliances and devices, and devices and people is still relatively isolated at this stage, in the long run, single-product intelligence will definitely move toward interconnection and interoperability, between home appliances and home appliances, between home appliances and people, and different home appliance brands Between, a complete interactive ecology will be formed. Although the road is long and winding, this beautiful vision will definitely become a reality someday in the future.
First-line companies have entered the industry to accelerate the development of the industry
Driven by supply-side structural reforms, the technology upgrade trend of the home appliance industry has become very obvious, and first-line companies have accelerated the deployment of smart products.
Now, Haier's smart water heater has evolved from mobile phone control to the latest EcoSpa, which can set the temperature through voice, record family members' bathing habits, analyze user behavior, and can also integrate national electricity tariff policies to help users save energy. The Midea IH rice cooker has been able to distinguish more than 2,000 rice varieties in the world and choose the best cooking program.
Not long ago, Samsung Electronics released the Family Hub 3.0 refrigerator at CES, built-in AKG high-quality speakers, trying to create a more immersive home entertainment experience for consumers, while also adding diet planning functions, which can integrate user diet preferences and Information such as product shelf life, provide corresponding menu recommendations, and provide users with intelligent personalized services.
Based on smart home appliances, many companies have launched integrated smart home solutions that emphasize the application experience, using the Internet of Things as a link, building a smart living room around basic applications such as air, water, food, care, safety, health, entertainment, etc. , Smart kitchen, smart bathroom and other application scenarios. It is understood that at present, TCL, Changhong, Skyworth, Xiaomi and other home appliance brands are emphasizing the interconnection of products, building a perfect intelligent system and building an intelligent ecosystem.
In fact, there are many new products or technologies like this. What is certain is that the attempts of first-line home appliance brands on the road to intelligence will carry the entire industry to quickly follow up and upgrade.
Voice opens smart life
Just like the mouse and keyboard in the PC era, in the era of artificial intelligence, voice technology is regarded as the mainstream human-computer interaction. This is because sound is the most natural way for humans to interact. When people and machines can talk directly, they can make people feel the intelligent temperature. Imagine returning to home, changing clothes and saying "too cold, adjust to 26 degrees" to the air conditioner. The air conditioner will start immediately and set to the corresponding temperature. Instead of pressing the power button and adjusting the temperature with the remote control, or turning it on Mobile APP to adjust and control, which one is more efficient and user-friendly?
Voice has been regarded as the entrance of smart home by most people. When it comes to products, the most popular way is the smart speaker. There are Google Home, Amazon Echo, Apple HomePod abroad, Tmall Genie, Jingdong Dingdong Speaker, Baidu Raven and so on. An obvious trend is that giants are actively deploying smart home ecosystems to occupy user families and seize more voice.
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