Virtual reality is one of the revolutionary new technologies. It is a key area that can drive the economic and social development by leaps and bounds. It is the “next breath†of the information industry and even the economic development. It is in entertainment, medical and health education, engineering, military, etc. A range of areas will be widely used.
In recent years, Jiaxing has seized the great historic opportunity of the permanent establishment of the World Internet Conference, fully implemented the strategy of building a strong Internet economy, and established the core platform of Wuzhen and Jiaxing Science and Technology City as its main platform, covering all feature areas and Internet featured towns. The "one nuclear, one city, and more" platform system promotes the development of the information economy with the Internet industry as the core. Last year, the electronic information manufacturing output value and online retail sales exceeded the 100 billion mark, and the Wuzhen Internet Innovation and Development Experimental Area was upgraded to a national In the pilot zone, Jiaxing has been listed as a pilot city for the national information economy. Since the beginning of this year, the information economy has maintained rapid growth. From January to August, the output value of electronic information and manufacturing industry has reached 77.2 billion yuan, maintaining a year-on-year growth of more than 16%. VR/AR A number of high-end industries such as flexible electronics are emerging.
Jiaxing Science and Technology City and Xiuzhou National Hi-tech Zone are stepping up the layout of the VR industrial park. Jiaxing Science and Technology City plans to build a complete industrial chain covering key components, complete equipment, software design, content production, distribution platform, industry application and related services, and to form a set of hardware and software R & D, results incubators, technical services, personnel training in one VR industry base. At present, the VR head-mounted smart devices and 360-degree panoramic VR cameras from Wentai Telecom have been put into production. The naked eye 3D display and artificial intelligence-based 3D conversion system of Zhejiang Future Technology Research Institute has been initially industrialized, and three-dimensional medical application products are about to be put into production. . The Zhejiang Future Technology Research Institute (Jiaxing) was initiated by the Jiaxing Municipal Government, the Nanhu District Government, and the Tsinghua Yangtze River Delta Research Institute in Zhejiang Province. It integrates the resources of universities, governments, and industry and is dedicated to the research and development of key technologies, and the incubation of new and innovative industries. The three directions of imaging, virtual visual effects, and intellisense will create the future information technology industrialization base.
In June 2016, Jiaxing International Game & VR Industrial Park was officially launched in the Xiuzhou National High-tech Zone. With the operating principles of “government promotion, corporate implementation, industrial clustering, and functional supportâ€, the establishment of the game & VR industrial park is accompanied by the provision of supporting housing. , talent apartments, industrial funds, and a series of policies to support the development of systematic VR industry policies. At present, Xiuzhou District has formed a certain virtual reality industry base, which has gathered virtual reality content production and distribution platforms as well as B-side applications.
Second, the main issues1, the market awareness is low. Since the combination of virtual reality technology and real life is still in its infancy, the market's awareness of products is not high. Relying on the current Internet infrastructure, the content that can be widely used is still relatively single. Many people misunderstand the virtual reality technology related products as promotional videos, 3D images, little understanding of future technology, and the market environment is still in its early stages.
2, less industrial return. The combination of current technology and life, such as industrial, educational, medical, and commercial and trade applications, is aimed at the fixed industry or large-scale enterprises to carry out technological development. The technology cost is too high, and the demand for businesses is small. So the market prospects are great but the current development is limited. For Tiantuo Technology's operation, technology costs are high, the market environment is still cold, and companies have low returns. Therefore, enterprises at this stage are still in the difficult stage of entrepreneurship.
3, industry norms are not perfect. Because of emerging, the corresponding technical specifications and industry standards are almost blank, and it is difficult to clarify the level of product quality and industry standards. The quality of content produced by different levels of companies varies greatly. In many cases, even if the company spends a lot of energy, manpower production, there is no other company's technical level of the reaction of the middle and lower reaches of the product, it is easy to appear "shrinkage" situation, more to undermine the customer experience , is not conducive to the promotion of word-of-mouth image of virtual reality technology.
4, lack of talent. At present, as a new emerging industry, virtual reality has a serious shortage of educational and scientific talents. In particular, Jiaxing, as a third-tier and fourth-tier cities, has difficulty in introducing high-end talents.
Third, opinions and suggestionsFirst, the talents required by the virtual economy are often innovative talents. In light of the talent policy, they should be appropriately liberalized. Changes in the past must be based only on academic qualifications and certificates, and the experience should be used as the focus of inspections to verify talents.
The second is to increase the encouragement of the virtual reality industry and support the development of the enterprise in the form of government purchase services and support.
The third is to increase the planning and advancement of the New Economy Industrial Park. The new economy industrial park with the virtual economy as the mainstay of the city is already under construction planning. It is necessary to speed up the construction of the park platform and attract investment.
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