February 23 news, from the Gome, Suning, five-star and other home appliance stores, the Spring Festival color TV sales statistics show that after the "Eleven" last year, the new LCD TV products - LED backlight TV, during the Spring Festival this year, take Under the LCD TV sales 30% market share.
Compared with the CCFL light source used in ordinary liquid crystal television (LCD), the LED backlight TV picture is better, the moving picture has no tailing, and the color TV is thinned and saves electricity. In addition, LED backlights have achieved lead-free production, and their environmental performance is stronger than traditional LCD TVs. At present, LED has been recognized as the future development trend of LCD TVs.
When LED TV was first introduced in the first half of last year, it was doubled or doubled in price from ordinary LCD TVs because it did not achieve large-scale production. Before the "11", sales were less than 5% of total LCD TV sales.
Before and after the "11", with the launch of new LED TV products such as Skyworth, Konka, Changhong, etc., their prices began to fall, and the market entered a period of consumption. During the Spring Festival this year, the price of LED TVs has doubled that of ordinary LCD TVs. For example, Samsung 32-inch LED TV sold at 8,000 yuan during the Spring Festival, while the same size ordinary LCD TV sold for 4,000 yuan; Skyworth 46-inch LED TV sold for about 15,000 yuan, the same size LCD price of 8,000 yuan. LED TV has become the new favorite of consumers, with sales accounting for 30% of LCD TVs.
Pan Zhifeng, general manager of Skyworth Group Beijing Branch, told Netease Technology that with the hot sales of LED TV during the Spring Festival, this year will become the first year of LED sales. With the promotion of energy-saving and environmental protection technologies and the impact of industrial chain layout, the proportion of LEDs and LCDs in first-tier cities is expected to reach 5:5. Skyworth has planned LED TV as the strategic focus of its products, and will launch three new series of LED TVs this year. It is expected that by the end of this year, the company's LED TV sales are expected to account for 50% of LCD TV sales, and the LCD is equally divided.
According to market research, it is estimated that the demand for flat-panel TVs will reach 26 million units in 2010. Among them, LED TV sales are expected to achieve a four-fold growth, reaching 4 million units.
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