According to Peng Jianfeng, deputy secretary-general of the China Electronics Industry Association, in the first half of this year, the retail volume of China's color TV market was 21.81 million units, down 7.3% year-on-year; the annual retail sales volume was estimated to be 47.92 million units, a year-on-year decrease of 5.8%. Although the sales volume decreased in the first half of the year, the average price of color TVs rose by 12.4% over the same period of last year, and the retail sales of color TV reached RMB74.0 billion, an increase of 4.3% year-on-year. The estimated retail sales for the year were RMB 159.6 billion, up by 2.3% year-on-year.
Peng Jianfeng said that although sales volume in the color TV industry declined in the first half of this year, the sales volume continued to grow, and products with good quality, good service, good design, good experience, healthier, large screen, and smart were welcomed by the market. In the “One Belt and One Road†brand globalization opportunities, the opportunity to “advance the old to replace the best†consumption upgrade opportunities, return to the living room†lifestyle change opportunities, “information consumption†new business model opportunities, the potential of China's color TV industry is expected to Get further excavation.
The arrival of a large variable era in the color TV industry
It is understood that by the "home appliances to the countryside" and the old exchange policy, China's color TV market capacity easily rose from 30 million to 40 million units. In the next three to four years, the Chinese color TV market fluctuated narrowly at a level of about 45 million units, and it exceeded 50 million units by 2016.
At the 2017 AWE (China Household Electrical Appliances and Consumer Electronics Fair) TV industry summit during the same period, Audrey Yun (AVC) vice president Dong Min predicted that China's color TV market capacity from 50 million to 60 million units may only take four years.
According to Peng Jianfeng, under the impetus of the “Adjusting the Old†program, the useful life of color TVs has been shortened from the current 12 years to 7 years, and the domestic color TV market will expand from the current 50 million units to more than 75 million units. .
According to the statistics of the China Electronics Industry Association, the number of CRT TVs in domestic overtime service television is close to 250 million units. Of the 550 million sets of color TVs in China, 380 million are still unable to access the Internet. Even among the 170 million TVs that can access the Internet, there are a considerable number of products with poor control experience and poor content programs.
“Now many users are still using old TVs more than a decade ago. CRT TVs have been in service for several years. I have heard several reports recently that the building in the UK is on fire and it is related to electrical fires.†Bai Weimin stated that he himself A few days ago, we also saw reports that a celebrity was smoked because of the aging air conditioner in the room, and the electrical appliances had a service life. It was time to change.
Peng Jianfeng said that the China Electronics Video Industry Association is promoting the "retrofitting and exchanging of color TV" campaign for mainstream color TV brands inside and outside the United Nations. Manufacturers are recommending better designs, larger screens, and better picture quality while recycling and processing out-of-service televisions. Good, networked, intelligent quality products. This is to solve the issue of extended service of electrical appliances, but also help resolve the problem of structural overcapacity in China's color TV industry.
From "increasing income from not increasing" to "increasing income from not increasing"
"This year's semi-annual report is a bit different from last year. Last year was an increase in revenue, but this year, in turn, the increase in revenue is not an increase." Weng Zhenhua, general manager of OVC Cloud (AVC) Black Power Division, said that although sales have increased, Sales volume has dropped, and the days of color TV manufacturers are still very difficult.
According to data published by Ovid Cloud Network, the average price of panel prices rose by about 40%, while the price of color TV sets received by consumers rose by 12% to 13%. In other words, the whole manufacturer's price increase rate did not rise as much as the panel factory's price rise, which will directly affect the profits of TV makers.
It is understood that due to the panel price increase is higher than the machine, color TV companies generally decline in profits, the industry's net profit is estimated less than 1%, lower than the level of about 1.5% in the same period last year. For example, in June of this year, the average price of the 55-inch TV with the largest sales volume, the average price of UHD panels increased by 19% year-on-year, and the average price of the whole machine decreased by 1.0%; the second-selling 32-inch TV, the average price of HD panels. A year-on-year increase of 26%, while the average price of the whole machine only increased by 13%. The color TV industry has a meagre profit and it is difficult to digest the rising cost of the panel. The business operating pressure has increased. At the same time, the low quality and low price competition is also very unfavorable to the long-term healthy development of the industry. The color TV industry should insist on value competition and abandon homogenous price competition.
Letv CEO Liang Jun believes that the traditional TV industry rely on hardware sales growth profitability of the business model is gradually weak, if you only do terminal hardware business, the prospects are indeed not optimistic. To really solve the long-term profitability problem, you should tap the real value from the big screen Internet.
Peng Jianfeng said that for video entertainment, large-screen television has a natural advantage. After nearly 10 years of training, people slowly began to accept payment for content. The paid subscription of Internet TV will be profitable in the next 3 to 5 years. To meet the blue ocean of information consumption, manufacturers should step up the layout of the "hardware + content" business model.
UV Screen Protector,UV Curing Machine,UV Curing Screen Protector
Shenzhen Jianjiantong Technology Co., Ltd. , https://www.jjthydrogelprotector.com