[High-tech LED reporter Tang Zikai] "The purpose of setting up a new brand is to speed up the LED lighting products and seize market share." According to relevant persons of the NVC Lighting Dealer Alliance, with the rapid development of LED lighting, more and more LEDs Lighting companies are stepping up their penetration of dealer channels. As a traditional lighting distributor, if we do not make a quick decision, it will soon be eliminated by the LED lighting market.
On August 11th, "High-tech LED" reporter called the relevant person in the dealer alliance to meet with the LED lighting supplier planned by the 36 operating centers of NVC Lighting. He said: "The meeting organizer originally planned to hold the afternoon on the 10th. The conference, but considering that this point of time coincided with the NVC Lighting Headquarters meeting, it was postponed."
NVC Lighting is a leader in the traditional lighting industry, but it is still a “newbie†in the field of LED lighting. According to the data of NVC's previous year's financial report, NVC's lighting revenue in 2011 was 590 million US dollars, of which the gross profit contribution rate of LED lighting was only 2%, and the gross profit margin of LED lighting products was much lower than that of NVC lighting 25.6%. Comprehensive gross profit margin level.
A NVC lighting executive said that the current LED lighting business accounted for a small proportion, if you want to force the LED lighting business, at least after this round of storms.
Obviously, for the original dealers of NVC Lighting, the transformation pressure of LED lighting has become more and more important. On the surface, it seems that “forced palace†NVC lighting board re-admits behind Wu Changjiang, but it is the benefit of seeking its own way out.
When will the LED lighting supplier meet when it meets? The relevant person in charge of the dealer alliance did not express a clear statement. The reporter found on the website of Resper that the current conference sponsor, Rui Ruipu, is stepping up the convening of LED lighting manufacturers.
On August 11th, "High-tech LED" reporter called the relevant person in the dealer alliance to meet with the LED lighting supplier planned by the 36 operating centers of NVC Lighting. He said: "The meeting organizer originally planned to hold the afternoon on the 10th. The conference, but considering that this point of time coincided with the NVC Lighting Headquarters meeting, it was postponed."
NVC Lighting is a leader in the traditional lighting industry, but it is still a “newbie†in the field of LED lighting. According to the data of NVC's previous year's financial report, NVC's lighting revenue in 2011 was 590 million US dollars, of which the gross profit contribution rate of LED lighting was only 2%, and the gross profit margin of LED lighting products was much lower than that of NVC lighting 25.6%. Comprehensive gross profit margin level.
A NVC lighting executive said that the current LED lighting business accounted for a small proportion, if you want to force the LED lighting business, at least after this round of storms.
Obviously, for the original dealers of NVC Lighting, the transformation pressure of LED lighting has become more and more important. On the surface, it seems that “forced palace†NVC lighting board re-admits behind Wu Changjiang, but it is the benefit of seeking its own way out.
When will the LED lighting supplier meet when it meets? The relevant person in charge of the dealer alliance did not express a clear statement. The reporter found on the website of Resper that the current conference sponsor, Rui Ruipu, is stepping up the convening of LED lighting manufacturers.
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