Yesterday, the reporter learned that the Tangshan City Planning Bureau entrusted Tianjin University in 2003 to carry out the preparation of the "Tangshan Downtown Area Outdoor Advertising and Night Lighting Project". After more than a year of hard work, the planning results have been compiled and passed through Tangshan. The municipal government approved and approved this year, the Tangshan City Planning Bureau will gradually carry out special rectification work for outdoor billboards based on this plan. There are many outdoor advertising problems in the city center.
It is understood that there are many problems behind the prosperity of outdoor advertising in the downtown area of ​​Tangshan. For example, outdoor advertising in commercial blocks is not harmonious with architectural style, daytime performance and nighttime performance are not harmonious; there are not many new technologies, new materials, new ideas and new ideas; suitable public service advertisements are few and commercial advertisements are numerous; lack of unified planning, The disorderly setting and random posting phenomenon are prominent, which seriously affects the appearance of the city.
"The reason why outdoor advertising has such problems is mainly because Tangshan City has not incorporated outdoor advertising into the unified planning of urban landscape construction for a long time. Because of the irregularity, the merchants naturally occupy the prime location for commercial purposes. The construction was ruined and the landscape was disturbed." Lu Jian of the Tangshan City Construction Management Office told reporters.
More specific planning
This plan has strict regulations and design on the type, location and quantity of advertisements. The specific scope of the plan is Xinhua Road (Zhenqian Road - Qixin Overpass), Beixin Road (Zhenqian Road - Northwest Well), Jianshe Road (Fengjing Road - North Overpass) and Wenhua Road (Nanxin Road - Stadium Road) The 30-meter area on both sides of the main road has a planned total length of about 25 kilometers.
The overall structure of this plan is centered on the Tangshan City Center Plaza, with the “urban prosperity†axis of Xinhua Road and the “environmental development†axis of the construction road as two axes. There are a total of Xinhua Road, which is prosperous and prosperous in the city window; it shows the space environment and highlights the road of modern development; the new road that embodies the "new" landscape city welcomes the "new brightness", clear and clear "humanistic spin" cultural road There are four styles and five scenic spots centered on the center, the train station, the sports center, the convention center and the construction road north exit. In addition, 11 light groups and 100 bright spots are set.
Some areas are forbidden to advertise
The plan made detailed regulations on where to set up advertisements, where it is not possible, and the cooperation between advertisements and urban landscapes.
The staff of the Tangshan City Planning Bureau introduced that the use of traffic safety facilities and traffic signs, affecting the use of municipal public facilities, traffic safety facilities, traffic signs, obstructing production or people's lives, damaging the appearance of the city or the image of the building are strictly prohibited. Outdoor Advertising. It is not appropriate to set up outdoor advertising for the green planning of three-lane roads, sidewalks, traffic barriers, urban parks, green spaces, leisure plazas, etc.
At the same time, the plan has detailed design of the location, quantity and size of various outdoor advertisements such as roof advertisements, wall advertisements and tower advertisements. The staff pointed out that the advertising facilities on the roof of the building should not obstruct the sunshine of the adjacent residential buildings. The height of the advertising facilities that protruded from the roof should be included in the height of the building. Advertising facilities should not be placed on the top of the roof with unique roof and unique roof. Wait.
Investing 1 billion to build a night scene
According to reports, the total investment in the nightscape construction project is about 100 million.
The center will build a night view of the five major scenic spots of the railway station, sports center, convention center, and construction road north exit. The sleek, energy-efficient lamps will be used to simultaneously improve the scenic spots. Implement night lighting projects in the top and bottom of high-rise buildings and main night lighting projects in high-rise buildings; start municipal green lighting, landscape lighting projects; reorganize the signboards of commercial buildings, adopt emerging lighting methods to enhance urban functions and improve urban environment To improve the image of the city, fully embody the style characteristics of the buildings along the street in Tangshan City, completely change the disorder of the outdoor advertising plaques in Tangshan City, and improve the overall quality of outdoor advertising plaques in Tangshan City.
The authenticity of this information has not been confirmed by the international electrical network, for your reference only.
It is understood that there are many problems behind the prosperity of outdoor advertising in the downtown area of ​​Tangshan. For example, outdoor advertising in commercial blocks is not harmonious with architectural style, daytime performance and nighttime performance are not harmonious; there are not many new technologies, new materials, new ideas and new ideas; suitable public service advertisements are few and commercial advertisements are numerous; lack of unified planning, The disorderly setting and random posting phenomenon are prominent, which seriously affects the appearance of the city.
"The reason why outdoor advertising has such problems is mainly because Tangshan City has not incorporated outdoor advertising into the unified planning of urban landscape construction for a long time. Because of the irregularity, the merchants naturally occupy the prime location for commercial purposes. The construction was ruined and the landscape was disturbed." Lu Jian of the Tangshan City Construction Management Office told reporters.
More specific planning
This plan has strict regulations and design on the type, location and quantity of advertisements. The specific scope of the plan is Xinhua Road (Zhenqian Road - Qixin Overpass), Beixin Road (Zhenqian Road - Northwest Well), Jianshe Road (Fengjing Road - North Overpass) and Wenhua Road (Nanxin Road - Stadium Road) The 30-meter area on both sides of the main road has a planned total length of about 25 kilometers.
The overall structure of this plan is centered on the Tangshan City Center Plaza, with the “urban prosperity†axis of Xinhua Road and the “environmental development†axis of the construction road as two axes. There are a total of Xinhua Road, which is prosperous and prosperous in the city window; it shows the space environment and highlights the road of modern development; the new road that embodies the "new" landscape city welcomes the "new brightness", clear and clear "humanistic spin" cultural road There are four styles and five scenic spots centered on the center, the train station, the sports center, the convention center and the construction road north exit. In addition, 11 light groups and 100 bright spots are set.
Some areas are forbidden to advertise
The plan made detailed regulations on where to set up advertisements, where it is not possible, and the cooperation between advertisements and urban landscapes.
The staff of the Tangshan City Planning Bureau introduced that the use of traffic safety facilities and traffic signs, affecting the use of municipal public facilities, traffic safety facilities, traffic signs, obstructing production or people's lives, damaging the appearance of the city or the image of the building are strictly prohibited. Outdoor Advertising. It is not appropriate to set up outdoor advertising for the green planning of three-lane roads, sidewalks, traffic barriers, urban parks, green spaces, leisure plazas, etc.
At the same time, the plan has detailed design of the location, quantity and size of various outdoor advertisements such as roof advertisements, wall advertisements and tower advertisements. The staff pointed out that the advertising facilities on the roof of the building should not obstruct the sunshine of the adjacent residential buildings. The height of the advertising facilities that protruded from the roof should be included in the height of the building. Advertising facilities should not be placed on the top of the roof with unique roof and unique roof. Wait.
Investing 1 billion to build a night scene
According to reports, the total investment in the nightscape construction project is about 100 million.
The center will build a night view of the five major scenic spots of the railway station, sports center, convention center, and construction road north exit. The sleek, energy-efficient lamps will be used to simultaneously improve the scenic spots. Implement night lighting projects in the top and bottom of high-rise buildings and main night lighting projects in high-rise buildings; start municipal green lighting, landscape lighting projects; reorganize the signboards of commercial buildings, adopt emerging lighting methods to enhance urban functions and improve urban environment To improve the image of the city, fully embody the style characteristics of the buildings along the street in Tangshan City, completely change the disorder of the outdoor advertising plaques in Tangshan City, and improve the overall quality of outdoor advertising plaques in Tangshan City.
The authenticity of this information has not been confirmed by the international electrical network, for your reference only.
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