Subject: Industry According to foreign media reports, Hanwon Samsung was named "LEDTV" for its new LCD TV, and was sentenced by the British Advertising Standards Authority to violate the country's advertising laws.
In 2009, Samsung introduced a variety of LCD TVs with LED backlights. This TV strictly changed the backlight of traditional LCD TVs to LED light sources. Rather than directly forming the LED into an imaged component. According to the British ASA, Samsung's "LED TV" does not use LED components, which may lead consumers to understand the mistakes. This naming also violates the ASA's principle of true, clear and unintelligible advertising.
It is reported that Samsung will modify relevant terms in all advertisements in the UK. In response to Samsung's LEDTV hitting the reef in the UK, a media reporter visited Hao Yabin, deputy secretary-general of the China Electronics Video Industry Association. Hao Yabin’s view is: “First of all, the name of LEDTV is not very accurate. It still belongs to LCDTV, but the source of illumination has changed, and it is also the category of LCD TV.â€
?: The UK Advertising Standards Authority (ASA), which is responsible for the standardization and supervision of the advertising industry, and is roughly similar to the relevant functional departments of the State Administration for Industry and Commerce.
In 2009, Samsung introduced a variety of LCD TVs with LED backlights. This TV strictly changed the backlight of traditional LCD TVs to LED light sources. Rather than directly forming the LED into an imaged component. According to the British ASA, Samsung's "LED TV" does not use LED components, which may lead consumers to understand the mistakes. This naming also violates the ASA's principle of true, clear and unintelligible advertising.
It is reported that Samsung will modify relevant terms in all advertisements in the UK. In response to Samsung's LEDTV hitting the reef in the UK, a media reporter visited Hao Yabin, deputy secretary-general of the China Electronics Video Industry Association. Hao Yabin’s view is: “First of all, the name of LEDTV is not very accurate. It still belongs to LCDTV, but the source of illumination has changed, and it is also the category of LCD TV.â€
?: The UK Advertising Standards Authority (ASA), which is responsible for the standardization and supervision of the advertising industry, and is roughly similar to the relevant functional departments of the State Administration for Industry and Commerce.
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