What is the effect of the New Deal full moon? A month ago, when the new policy of energy-saving appliances for household appliances came out, various companies announced that they would adjust the internal product structure of enterprises and increase the promotion of energy-saving products. However, due to the large gap between the price of non-subsidized products and energy-saving products, consumers in the 3rd and 4th tier cities in this month still do not buy energy-saving products. Manufacturers have to comply with market demand and continue to produce low-efficiency products. In addition, many stores arbitrarily increase product prices, so that sales of energy-saving products are greatly reduced.
Restructuring
No immediate results
The mainstream home appliance companies began to adjust their product mix at the beginning of the subsidy of the New Deal. The announcement of the domestic air-conditioning leading enterprise, Midea, will use the air-conditioning energy-saving and citizen-friendly policies to promote the promotion and upgrade of the full DC inverter air conditioners representing the development direction of the highest air-conditioning technology in the current market. Galanz also announced that it will no longer produce air-conditioning products that have not won the bid for energy-saving subsidies. Changhong revealed that it will completely shut down three energy-efficient inverter air-conditioner products in mid-June. In July, it will suspend production of some two-stage energy-efficient frequency conversion products.
For this month's pull on sales, Haier related parties told reporters: "The effect of energy-saving subsidies is not yet obvious, and has little impact on corporate performance."
The relevant person in charge of Hisense Group (microblogging) also pointed out that “the energy-saving policy for home appliances is good for the enterprise, and the beneficial effect is long-term, and it is difficult to see obvious results in the short-termâ€.
A month ago, the implementation of the new energy-saving household appliances Huimin implementation, according to policy requirements, 26.5 billion yuan for energy-saving air conditioners, flat-panel TVs, refrigerators, washing machines and water heaters five kinds of home appliances. According to the subsidy rules, consumers can obtain subsidies ranging from RMB 70/tablet to RMB 550/station for purchasing energy-saving appliances.
Three or four markets
Don't buy energy-saving products
When the reporter visited Beijing's home appliance store, he found that the proportion of energy-efficient products had risen sharply. Looking ahead, the proportion of products in the three or four stores of the entire store was very small, and one or two products had occupied the entire market space of the store. In response, representatives of the above-mentioned companies told reporters that manufacturers are indeed adjusting the proportion of products, but such adjustments in the three or four-tier market are difficult.
An enterprise representative who did not wish to be named bluntly stated that the adjustment of the market structure of the stores in Beijing, Shanghai, Guangzhou, and Shenzhen is indeed very obvious, but the situation in the first-tier cities is not universal. In the 3rd and 4th markets and even the second-tier markets, consumers are saving energy. Products do not buy it, despite the subsidies, the high price of energy-saving products is still prohibitive for consumers.
The representative of the company gave an example to reporters. An energy-efficient inverter air-conditioner priced at 4,488 yuan was used to complete activities of 3,998 yuan and a subsidy of 240 yuan. The actual purchase price of consumers was 3,758 yuan. However, many three-level fixed-frequency air-conditioning prices are about 2,500 yuan, so even if a series of price reductions, or three-level fixed-frequency product prices are competitive. In the 3rd and 4th markets, consumers are more sensitive to prices, so subsidies are not enough to drive sales of energy-saving products.
Stores arbitrarily increase prices
Violation of the original intention of subsidies
In addition, some stores’ arbitrarily increasing the selling price of products also hampers the implementation of energy-saving subsidies.
A consumer who purchased a refrigerator in a Beijing store told the reporter that the attention paid to a certain brand of door refrigerator had been several months. However, it was found that the price of a subsidized product was much higher than the price when there was no subsidy in May.
In response, the above-mentioned company representatives pointed out that many household electrical appliance companies are responsible for the sales subsidiaries in all regional markets. The price flexibility in each region is large, and there is also a large space for change. Businesses often resort to unscrupulous means to make money.
"Regarding the situation that market regulators should prevent companies from lowering prices after raising prices first, for consumers, the original price of the product is not known, and the prevention of subsidies becomes empty talk and the cost is passed on to consumers." Liu Buchen, an observer of the household appliances industry, told reporters.
The implementation of energy-saving subsidies to implement the details of the smooth implementation of all aspects of whether it is the key to control.
Restructuring
No immediate results
The mainstream home appliance companies began to adjust their product mix at the beginning of the subsidy of the New Deal. The announcement of the domestic air-conditioning leading enterprise, Midea, will use the air-conditioning energy-saving and citizen-friendly policies to promote the promotion and upgrade of the full DC inverter air conditioners representing the development direction of the highest air-conditioning technology in the current market. Galanz also announced that it will no longer produce air-conditioning products that have not won the bid for energy-saving subsidies. Changhong revealed that it will completely shut down three energy-efficient inverter air-conditioner products in mid-June. In July, it will suspend production of some two-stage energy-efficient frequency conversion products.
For this month's pull on sales, Haier related parties told reporters: "The effect of energy-saving subsidies is not yet obvious, and has little impact on corporate performance."
The relevant person in charge of Hisense Group (microblogging) also pointed out that “the energy-saving policy for home appliances is good for the enterprise, and the beneficial effect is long-term, and it is difficult to see obvious results in the short-termâ€.
A month ago, the implementation of the new energy-saving household appliances Huimin implementation, according to policy requirements, 26.5 billion yuan for energy-saving air conditioners, flat-panel TVs, refrigerators, washing machines and water heaters five kinds of home appliances. According to the subsidy rules, consumers can obtain subsidies ranging from RMB 70/tablet to RMB 550/station for purchasing energy-saving appliances.
Three or four markets
Don't buy energy-saving products
When the reporter visited Beijing's home appliance store, he found that the proportion of energy-efficient products had risen sharply. Looking ahead, the proportion of products in the three or four stores of the entire store was very small, and one or two products had occupied the entire market space of the store. In response, representatives of the above-mentioned companies told reporters that manufacturers are indeed adjusting the proportion of products, but such adjustments in the three or four-tier market are difficult.
An enterprise representative who did not wish to be named bluntly stated that the adjustment of the market structure of the stores in Beijing, Shanghai, Guangzhou, and Shenzhen is indeed very obvious, but the situation in the first-tier cities is not universal. In the 3rd and 4th markets and even the second-tier markets, consumers are saving energy. Products do not buy it, despite the subsidies, the high price of energy-saving products is still prohibitive for consumers.
The representative of the company gave an example to reporters. An energy-efficient inverter air-conditioner priced at 4,488 yuan was used to complete activities of 3,998 yuan and a subsidy of 240 yuan. The actual purchase price of consumers was 3,758 yuan. However, many three-level fixed-frequency air-conditioning prices are about 2,500 yuan, so even if a series of price reductions, or three-level fixed-frequency product prices are competitive. In the 3rd and 4th markets, consumers are more sensitive to prices, so subsidies are not enough to drive sales of energy-saving products.
Stores arbitrarily increase prices
Violation of the original intention of subsidies
In addition, some stores’ arbitrarily increasing the selling price of products also hampers the implementation of energy-saving subsidies.
A consumer who purchased a refrigerator in a Beijing store told the reporter that the attention paid to a certain brand of door refrigerator had been several months. However, it was found that the price of a subsidized product was much higher than the price when there was no subsidy in May.
In response, the above-mentioned company representatives pointed out that many household electrical appliance companies are responsible for the sales subsidiaries in all regional markets. The price flexibility in each region is large, and there is also a large space for change. Businesses often resort to unscrupulous means to make money.
"Regarding the situation that market regulators should prevent companies from lowering prices after raising prices first, for consumers, the original price of the product is not known, and the prevention of subsidies becomes empty talk and the cost is passed on to consumers." Liu Buchen, an observer of the household appliances industry, told reporters.
The implementation of energy-saving subsidies to implement the details of the smooth implementation of all aspects of whether it is the key to control.
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