Suning Appliance recently stated that the traditional household appliances such as air conditioners, refrigerators, washing machines, water heaters, cooker hoods, and cooking appliances will usher in the first wave of bullishness in 2011. However, Suning Appliance also stated that it will adopt the advantages of nationwide scale mining to ensure that the electrical market price during the Spring Festival is stable.
The rise in the price of upstream raw materials such as copper and steel has led to a corresponding change in the market prices of some related household appliances. It is understood that, in terms of ice-washing products, the mainstream popular models of some brands have raised prices by about 5%, and some joint-use ice-wash brands will gradually raise the terminal retail price in the near future. In the area of ​​range hoods, stoves, and sterilizers, some mainstream smoke stove brands have raised terminal prices; some mainstream water heater brands are expected to start price adjustments at the end of this month, with an average increase of around 5%-10%. In respect of air-conditioning, many factories plan to increase terminal prices in the near future. On the one hand, some of the mainstream products will be subject to price increases. On the other hand, most air-conditioning manufacturers will turn to mid-to-high-end air-conditioning production.
Multiple factors induced price increase Suning Appliance President Jin Ming said that the continuous rise of copper prices and the recent fluctuations in steel prices have brought upward pressure on the price of white electricity in 2011; recent crude oil futures market prices have broken the high of US$91/barrel Affected by the rising cost of coal, electricity prices have further risen; combined with the substantial reduction in the number of migrant workers in the Pearl River Delta and the Yangtze River Delta Region in 2010, it is bound to continue to affect the increase in manpower costs in the home appliance manufacturing industry in 2011. This series of factors has brought pressure on the new production of white goods and tobacco stoves in 2011.
In addition, as a potential cause of price increases, the "Regulations on the Management of Waste Electrical and Electronic Product Recycling and Handling" has been implemented since January 1, 2010. Manufacturers of the first batch processing televisions, washing machines, refrigerators, air conditioners and computers will be required. Pay for the recycling of waste electrical appliances. According to estimates: refrigerators and TVs cost between RMB 10 and RMB 12 for each, air conditioners and washing machines RMB 5 to RMB 7 each, and computers RMB 13 to RMB 15 each. From this, it can be inferred that the specific payment amount for each category of appliances may be levied at 0.5% of the new machine ex-factory price. As a result, the selling prices of all new manufacturers' finished products will increase in 2011.
Suning Plays Large-scale Purchase Advantages Overall Depression For the arrival of the pre-holiday New Year's goods market, Suning will adopt the advantages of the national platform's scale mining, providing consumers with affordable mainstream mainstream selling products and underwriting and custom-made cost-effective home appliance products, fully guaranteeing home appliances during the Spring Festival. The market price is stable.
According to Jin Ming’s introduction, as early as the 100th Shenghui period, Suning had made advance purchases for copper, steel and other major raw material consumables such as air conditioners, refrigerators, washing machines, smoke stoves, and range hoods. As of now, the company has completed the first price increase product The adoption of a single unified system ensures that traditional household electrical appliances sold in various Suning stores nationwide do not increase their prices.
It is reported that Suning's sales of mainstream models for refrigerators and washing machines will be driven by the scale of procurement advantages. At the same time, for consumers with demand for hedging, increase the investment in the purchase of refrigerators and washing machines packages, and fully suppress the increase in terminal prices of pre-holiday white goods.
The rise in the price of upstream raw materials such as copper and steel has led to a corresponding change in the market prices of some related household appliances. It is understood that, in terms of ice-washing products, the mainstream popular models of some brands have raised prices by about 5%, and some joint-use ice-wash brands will gradually raise the terminal retail price in the near future. In the area of ​​range hoods, stoves, and sterilizers, some mainstream smoke stove brands have raised terminal prices; some mainstream water heater brands are expected to start price adjustments at the end of this month, with an average increase of around 5%-10%. In respect of air-conditioning, many factories plan to increase terminal prices in the near future. On the one hand, some of the mainstream products will be subject to price increases. On the other hand, most air-conditioning manufacturers will turn to mid-to-high-end air-conditioning production.
Multiple factors induced price increase Suning Appliance President Jin Ming said that the continuous rise of copper prices and the recent fluctuations in steel prices have brought upward pressure on the price of white electricity in 2011; recent crude oil futures market prices have broken the high of US$91/barrel Affected by the rising cost of coal, electricity prices have further risen; combined with the substantial reduction in the number of migrant workers in the Pearl River Delta and the Yangtze River Delta Region in 2010, it is bound to continue to affect the increase in manpower costs in the home appliance manufacturing industry in 2011. This series of factors has brought pressure on the new production of white goods and tobacco stoves in 2011.
In addition, as a potential cause of price increases, the "Regulations on the Management of Waste Electrical and Electronic Product Recycling and Handling" has been implemented since January 1, 2010. Manufacturers of the first batch processing televisions, washing machines, refrigerators, air conditioners and computers will be required. Pay for the recycling of waste electrical appliances. According to estimates: refrigerators and TVs cost between RMB 10 and RMB 12 for each, air conditioners and washing machines RMB 5 to RMB 7 each, and computers RMB 13 to RMB 15 each. From this, it can be inferred that the specific payment amount for each category of appliances may be levied at 0.5% of the new machine ex-factory price. As a result, the selling prices of all new manufacturers' finished products will increase in 2011.
Suning Plays Large-scale Purchase Advantages Overall Depression For the arrival of the pre-holiday New Year's goods market, Suning will adopt the advantages of the national platform's scale mining, providing consumers with affordable mainstream mainstream selling products and underwriting and custom-made cost-effective home appliance products, fully guaranteeing home appliances during the Spring Festival. The market price is stable.
According to Jin Ming’s introduction, as early as the 100th Shenghui period, Suning had made advance purchases for copper, steel and other major raw material consumables such as air conditioners, refrigerators, washing machines, smoke stoves, and range hoods. As of now, the company has completed the first price increase product The adoption of a single unified system ensures that traditional household electrical appliances sold in various Suning stores nationwide do not increase their prices.
It is reported that Suning's sales of mainstream models for refrigerators and washing machines will be driven by the scale of procurement advantages. At the same time, for consumers with demand for hedging, increase the investment in the purchase of refrigerators and washing machines packages, and fully suppress the increase in terminal prices of pre-holiday white goods.
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