TCL XESS won another gold medal. What factors have become key nodes?

For smart TV products, the appearance design and practical value will undoubtedly become the key node to measure the pros and cons of the product. There are countless design-related prizes in the world, including domestic foreign trade, and the “Canton Fair Export Product Design Contest” that symbolizes the level of export can be described as having full gold content in China. As TCL's flagship XESS brand, what is the gold medal in the electronic and electrical category? What are the benchmarks that the industry needs to learn?

This is not the first time that TCL has won the award. As the relevant selection for export product design, the “Canton Fair Export Product Design Contest” has a significant bearing on the development of Chinese companies and highlighting the value of product design. It is reported that as many as 907 entries have been submitted, and only 11 works have been awarded with gold awards. Among them, TCL XESS's X1 TV won a gold medal in electrical and electronics category. On the foreign trade platform, this selection and awards have made China's industrial design go abroad and rush to the world with a strong leading role.
If the TCL XESS awards are simply summarized, practical value and design and technological innovation are undoubtedly the most accurate keywords.
As we all know, traditional TVs require the connection of various lines in order to achieve the final viewing, because a variety of complicated wires exist, resulting in a decrease in aesthetics and safety. However, the XESS X1 is cleverly using the "Smart Cube" to achieve the storage of the back space. The design without screws and without gaps also makes cluttered wires and connectors have to go. The simple integrated design behind makes television more beautiful and has a higher safety factor.
In addition, X1 is different from traditional TVs in terms of design innovation. The traditional TV screen adopts 4000R gold curvature that is exactly the same as that of the eyeball. The X1 external Harman Kardon S-class sound is designed through the 6000R meniscus arc, which ensures that the rear shell sound chamber is flush with the rear shell surface and the curvature of the front surface is changed. Increase the volume of the sound chamber without increasing the overall thickness. The benefit of this innovation is that the TV is thinner and lighter, yet it never loses the excellent music quality of Harman Kardon Audio.
Since it is possible to win prizes, the pursuit of perfect details cannot be missed. On the X1, the ultra-narrow curled metal edges on both sides of the eco-friendly aluminum material were used, and 20,000 rpm polishing, high-brightness polishing and other processes enabled the metal strips to be warm and smooth. After anodizing, the metal edge strips were not easy to maintain. Worn and durable as new. At the same time, the 1mm drilling used for the upper frame has also become the only product in the industry that adopts a curved frame for cutting.
In addition to the commendable design, X1's technological innovation is the treasure of the industry. The most outstanding luminescent materials that humans have discovered so far, and they have applied X1 to their display materials. Up to 110% of the color space in the NTSC.1931 standard covers all colors seen by the human eye. Through the adoption of the all-organic HDR (Dolby), brilliant image quality processing engine, Galaxy multi-zone backlight technology, and multi-dimensional comprehensive image quality enhancement technology, X1 achieves a comprehensive improvement in image quality in terms of brightness, contrast, and detail processing.
The XESS Creation X1, which aims to "move life with quality and taste," was the endorsement of the Chinese women's volleyball coach Lang Ping. And this is made up of 40 designers from 6 countries including Denmark, Argentina, New Zealand, Italy, Portugal, and China. The 360-degree all-round design has long been known worldwide. The names of X1 have appeared in the CES "2016 Gold Award for Global Technology Impact of the Year", the IFA "Golden Dot Technology Gold Award", and the "Leader Technology Innovation Award" in China.
In fact, from the point of view of design innovation and industry, Xiao Bian thinks:
First, the innovation and design concept of X1 highlights the unity and practicality of the product. The application of quantum dot technology has enabled this product to achieve breakthroughs in the color of the screen and represents the highest level in the domestic TV manufacturing industry.
Second, in the past, the feeling of Chinese manufacturing for the international community was always lacking in gold content and design sense. However, the Chinese science and technology R&D strength represented by the X1 is gradually gaining fame overseas. The voice of international enterprise recognition and learning is increasingly strong.
Third, X1’s award-winning award highlights the future development of smart TVs with emphasis on quality and taste. Design and technology innovation are the foundation, and the practical value and product quality will become the final key nodes.

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