On August 22, 2013, Baidu World Congress was held. At the meeting, Baidu founder Li Yanhong said that for the majority of developers, the APP application store model is fundamentally flawed and accompanied by a growing team of developers, which has become a problem for the survival of the immediate need for developers to solve. According to Li Yanhong, the defects of APP store model mainly come from two points. First, compared with traditional search, in the app store distribution mode, 99.9% of medium and long tail app downloads only accounted for 30 total downloads. %, the remaining 70% of the downloads were occupied by 0.1% of popular apps. As a result, if a large number of applications are not promoted, the on-line is submerged in the ocean of the application. Second, the application that satisfies the user's long-tail needs is inefficient after the installation, resulting in a situation in which “installation is deadâ€.
In the face of these defects, Baidu proposed a "light application" solution: search-based search and intelligent distribution features, and adopt a model that does not require downloading or instant-on search, and solves the problem of connecting mobile users' needs with developers. It can be said that the "light application" model has made it possible to clearly resolve the technology that effectively addresses the long-tailed demand. At this point, Baidu layout of the "APP App Store + Light Application" system of super distribution platform has been formed.
On the one hand, according to DCCI's latest "Android user APP download channel research report" shows that Baidu +91 mobile distribution capabilities accounted for 24.1% of the total, ranking first in the country, with an average daily download of 69 million, becoming a well-deserved popular application of the super distribution The platform has played a decisive role in enhancing the influence of high quality popular applications.
In fact, the acquisition of 91 is a key step for Li Yanhong to recreate Baidu's "big chess game". In the PC Internet era, Baidu is doing traffic distribution, hao123 is targeting mainstream websites, and Baidu search is targeting more massive websites, each exerting strength and complementing each other; entering the mobile era, Baidu’s value has turned to application distribution accordingly. At that time, 91 The direction of the main attack, or the strategic value, is exactly like that of hao123.
On the other hand, with the "light application" mechanism proposed by Baidu in this year's Baidu World, the future search engines will realize the need for any download and installation and will directly start applications after intelligently identifying user needs. Baidu currently has more than 100 million active users per day on the mobile search day, and it is still maintaining high growth. Mass demand is waiting to be distributed - daily travel-related searches and food-related searches have each reached a million- The related search in the medical and health field has reached tens of millions. Search as the primary means for users to express the most natural and direct demand, any long-tailed information, service providers, will find their consumers from mobile search.
Therefore, Baidu's newly formed application platform plus light application mobile search has formed a complete solution: it not only grasps the distribution capabilities of Native APP's hot applications, but also brings great traffic enhancement to long-tail applications. After M&A 91 made Baidu firmly hold its top position in popular applications, the "light application" step that marked the mobile Baidu was not only able to overcome the fundamental flaws of the app store model, but also brought about a new mechanism. The "new revolution" of the mobile Internet industry. From this perspective, the light application model recreates the mobile Internet ecosystem, and developers will usher in a brand new spring that will inevitably reshape the industry structure of the future mobile Internet industry. Previously, there were opinions that Li Yanhong completed the layout of the mobile era after putting 91 in its pocket. However, after the acquisition of 91, his mobile layout strategy may have only just begun.
What is 5G CPE?
Definition of 5G CPE
CPE stands for Customer Premise Equipment. The so-called front end refers to the equipment in front of the customer's terminal equipment. When we use Wi-Fi, if the distance is far, or there are more rooms, it is easy to appear signal blind spots, resulting in mobile phones or ipads or computers can not receive Wi-Fi signals. The CPE can relay the Wi-Fi signal twice to extend the coverage of Wi-Fi.
What are the benefits of CPE?
Through the following comparison table, it is not difficult to understand the technical advantages of CPE products:
* Currently, the global 5G FWA service is mainly in the Sub-6GHz band, with only the United States and Italy supporting the millimeter wave band.
* 5G CPE integrates the low cost of Wi-Fi and the large bandwidth of 5G, combining the advantages of the two to form a strong complement to traditional fiber broadband.
The relationship between 5G, FWA and CPE
It can be said that FWA (Fixed Wireless Access) will be the most down-to-earth application of 5G technology. FWA business plays a key role in enabling "connecting the unconnected." FWA is a low-cost, easy-to-deploy flexible broadband solution. Compared with wired access technology, FWA has been an ideal choice for deploying broadband in many countries and regions because it does not need to obtain rights of way, dig trenches and bury cables, and drill holes through walls. The development of 5G technology is further promoting the development of FWA.
FWA services (including 4G and 5G) have reached 100 million users. FWA is no longer a niche service; The FWA industry as a whole has been supported by numerous suppliers. Why is that? In the 5G era, 5G CPE receives 5G signals from operator base stations and then converts them into Wi-Fi signals or wired signals to allow more local devices to get online. For operators, the initial user penetration rate of 5G is low, and the investment is difficult to realize quickly; The CPE business can use the idle network to increase revenue for operators, so major operators vigorously promote the development of 5G CPE.
FWA services can be used for both home (To C) and business (To B), and customers have different requirements for CPE devices when using FWA services in different application environments, resulting in consumer grade 5G CPE and industrial grade 5G CPE (similar to home routers and industrial routers).
In 2020, the global market size of 5G CPE will reach 3 million units, and it is expected that in the next five years, the market size of 5G CPE will maintain a compound growth rate of more than 100%, reaching 120 million units in 2025, with a market value of 60 billion yuan. As an important market for 5G CPE, China's 5G CPE market size will reach 1.5 million units in 2020 and is expected to reach 80 million units in 2025, with a market value of 27 billion yuan.
The difference between 5G CPE and other devices
CPE can support a large number of mobile terminals that access the Internet at the same time, and the device can be directly inserted with a SIM card to receive mobile signals. CPE can be widely used in rural areas, cities, hospitals, units, factories, communities and other wireless network access, can save the cost of laying wired networks.
A Router is a hardware device that connects two or more networks, acts as a gateway between networks, and is the main node device of the Internet. Routers use routes to determine the forwarding of data. If it is a home router, it does not support a SIM card slot, and can only receive signals by connecting to optical fiber or cable and then convert it into WI-FI to provide a certain number (several) of terminal devices to surf the Internet.
Industrial 5G CPE is equivalent to 5G industrial routers, and the technology of the two is not very different. On the one hand, the industrial 5G CPE converts 5G network signals into WiFi signals for transmission, and on the other hand, the data received by the WiFi network is converted into 5G network signals for uploading. In addition, industrial 5G CPE generally supports routing functions.
5G CPE trends
According to a research report, after evaluating the products of some mainstream 5G CPE suppliers, many institutions believe that the development of 5G CPE products will continue in two aspects: one is to support mmWave and Sub-6 GHz at the same time; Second, the design will pay attention to humanized operation and installation. The industry development trend will accelerate the demand for 5G in the medical, education and manufacturing industries due to the epidemic, and 5G FWA will promote global 5G CPE shipments.
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Shenzhen MovingComm Technology Co., Ltd. , https://www.mcrouters.com