Special car, who did you move the cheese?
Overnight, in the circle of friends, the taxi coupons in the past few days suddenly turned into tens of dollars of special vouchers. In the daytime, everyone accepted the concept of "special car" service. When they were eager to try it out, they drove After the "burning money war" at the beginning of the year, it once again entered the public's sight. However, this time the situation is not very good.
For a year, taxi software changed the habit of people taking taxis. The power of the capital market is endless, and the temptation to provide offline services with preferential or even free Internet thinking was burned wildly at the end of 2014. At one time, it also caused some social problems: for example, middle-aged and elderly people will not use taxi software to make taxis more difficult; taxi drivers pick and choose to refuse passengers; drivers use mobile phones to take orders to affect driving safety and so on. Even because the fare increase paid to disrupt the taxi market was once stopped. However, due to the improvement of taxi driver's order efficiency, optimization of taxi resource allocation, and maximizing its benefits, the government departments have closed their eyes with the favor of passengers and drivers.
Previously, the brothers in Nanjing had resisted the cold violence of the collective unloading of taxi software. The reason was very simple. The special car business directly divided the market share of taxi drivers. The buddies suddenly changed from the vested interests of the taxi software to the marginalized objects, and quite a bit of sadness that "only smells new people laughing, not smelling old people crying." These unresolved angers point the finger at the car and there may be illegal black car management problems, and the relevant departments attach great importance to and actively intervene, then the car service will not only be stopped, but also may become a guide to the survival of the DDT. Fire rope.
I want to say that it is a little hard to love you.
The biggest problem with a car is safety. This includes several levels of security:
The first is the safety of driving. How to divide and define the responsibility if there is an accident. There are currently no specifications and standards.
The second is the safety of the passengers and owners of the car. Uber, the originator of taxi software, has also been a lawsuit. The reason for being stopped in many parts of the world is that due to the rapid expansion of the capital market, the lack of screening and supervision of the drivers of the car has led to frequent attacks on female passengers.
With the increase in the use of special vehicles, car rental companies have limited operating vehicles, which will inevitably lead to more and more private cars entering the platform. If there is no supervision, the hidden dangers of special vehicles will endanger taxi software, passengers, traffic supervision departments and taxi drivers. .
In addition, the price of the special car is high, and whether the service can really reach a high level remains to be tested. It is not known how many supporters can be in the market. When taking a taxi, most people think about safety and cost-effectiveness, and the superiority of the model, brand and comfort that can bring passengers may not be felt in the short ride. People who have high quality requirements generally have their own cars, and will they use taxi software?
The car, the encouragement or the prohibition?
Those who are optimistic about the car think that the car solves the problem of taxi taxis to some extent, providing a new choice for the passengers, and also balancing the balance of supply and demand in the market. Moreover, the car also subdivides the needs of passengers, providing high-quality users with services that meet their needs. This is another reform of O2O.
Cars, like every innovation in the Internet and mobile Internet fields, have broken the inherent thinking of users before they are regulated by the government. Is this the innovation of the essence of the Internet or the edge of the ball with the existing norms? Should it encourage its development or should it be spiked in the cradle?
Clothing, food, housing and transportation are the most basic elements of people's lives. Taking a taxi is closely related to our lives. This kind of service that every day and everyone will use is inseparable from the supervision of relevant government departments. However, innovation is like germination. It is not to kill a development of a scorpion, but to evade its potential risks from a regulatory perspective, and to give it an advantage and serve its users. It seems that this is the smoothest road.
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