[Text / high-tech LED - lighting and market September issue]
The lighting industry passed the glorious period of 2007-2008, especially at the end of 2008, the reporter went to Jiangxi counties for business trips to do market research, the local major city lighting store business is very prosperous, the provincial capital business is more vigorous, county-level dealers to the city-level distribution Merchants get goods, city-level dealers to the provincial capital to get goods, a busy scene.
If it was the lighting distributor who entered the lighting industry in 2008, it just happened to catch up with the most glorious period. At that time, many lighting distributors in the building materials market told reporters that the economic crisis in the past was mainly affected abroad, and had little impact on our domestic market. However, in 2009, this peak season began to fade and turned into a depression.
In the recession, the industry will slowly enter the shuffling period, but the process is very slow.
Hard three years
At the end of 2009, the reporter made an in-depth investigation in the building materials market in Fuzhou, Fujian and Nanchang, Jiangxi. At that time, many lighting dealers did not make any money. Only after a few years of precipitation, accumulated a lot of popular retail stores and contractors. They are making money. Many lighting dealers attribute the bad business to the market into the off-season. But for next year's business, lighting dealers still have confidence.
However, in the first half of 2010, the feedback from the reporter was that the sales of lighting dealers in the first half of the year was basically a loss. The reason for the first half of the year was the low season of the market. The second half of the year was the traditional peak season for the lighting market. The reason was that many people bought the house at the end of the year. Will definitely be renovated.
By the end of 2010, the feedback from the reporter was that the lighting market business was worse than 2009. Nanchang Taoyuan Lighting Market, Xiangjiang Home Building Materials Market and Fuzhou Haixi Wholesale Market, a few lighting dealers could not help but start to withdraw, but came in again. A new batch of lighting dealers. At the same time, new building materials stores are also expanding. Among them, Nanchang has newly added Xiyingmen Lighting Store and Sunlight Lighting Plaza, and Fujian Fuzhou has added Red Star Macalline and Real Home.
With the expansion of new stores, it is even worse for the major lighting dealers in the building materials market to operate. At the same time, as domestic housing prices continue to rise, major media have reported that house prices have exceeded the bottom line of Chinese people. At the end of 2010, all lighting dealers attributed the bad business to the real estate bubble because the housing prices were too high, and the people who actually bought the houses could not afford the houses, resulting in less traffic in the building materials market year after year. However, many dealers in Nanchang and Fuzhou told reporters that the lighting market in 2011 is optimistic because the state will introduce policies to limit real estate speculation and build affordable housing.
In 2011, the state introduced major governments to limit real estate speculation, but the effect was not good. The higher the house price, the lower the market traffic. By the end of 2011, lighting dealers began to complain about the market prospects, and told reporters that the business was too difficult to do and could not see the market prospects.
Nowadays, more than half of it has passed in 2012. In addition to the large building materials stores in the country, in addition to chatting with merchants in the store, reporters rarely see consumers entering the store to purchase lamps.
The manager of Shenzhen Shencheng Lighting Co., Ltd., another city city in Shenzhen, told reporters: "Since July of this year, it has been rare to see consumers entering the store, almost no bills have been opened for nearly a month." A lot of lighting dealers face the same situation. Compared with a year ago, the reporters who visited Shenzhen and the major lighting markets in the country heard the most complaints from the merchants and the helplessness of the market.
Liu Bohou, general manager of Fuzhou Liansu Lighting, told reporters, “The most common discussion among merchants now is how to find out the road. If you transfer the store, how to do so much inventory, even if the market is depressed again, occasionally someone will come over. Single, but on average it is losing money almost every month."
Judging the prospects of the LED market, it is a nightmare for many businesses.
Luo Sujun, general manager of Shenzhen Jinghui Photoelectric Lighting, told reporters: "The current market operation is that no loss is equal to making money. Many businesses in the market want to transfer the store, but they can't find a project that can be transferred. After all, in this industry. After doing so for many years, I have accumulated a lot of experience. I don’t want to give up and give up. In addition, for some small and medium-sized businesses, I just found a better LED business agent, and I have a little money in my hand, I want to fight again."
The lighting industry passed the glorious period of 2007-2008, especially at the end of 2008, the reporter went to Jiangxi counties for business trips to do market research, the local major city lighting store business is very prosperous, the provincial capital business is more vigorous, county-level dealers to the city-level distribution Merchants get goods, city-level dealers to the provincial capital to get goods, a busy scene.
If it was the lighting distributor who entered the lighting industry in 2008, it just happened to catch up with the most glorious period. At that time, many lighting distributors in the building materials market told reporters that the economic crisis in the past was mainly affected abroad, and had little impact on our domestic market. However, in 2009, this peak season began to fade and turned into a depression.
In the recession, the industry will slowly enter the shuffling period, but the process is very slow.
Hard three years
At the end of 2009, the reporter made an in-depth investigation in the building materials market in Fuzhou, Fujian and Nanchang, Jiangxi. At that time, many lighting dealers did not make any money. Only after a few years of precipitation, accumulated a lot of popular retail stores and contractors. They are making money. Many lighting dealers attribute the bad business to the market into the off-season. But for next year's business, lighting dealers still have confidence.
However, in the first half of 2010, the feedback from the reporter was that the sales of lighting dealers in the first half of the year was basically a loss. The reason for the first half of the year was the low season of the market. The second half of the year was the traditional peak season for the lighting market. The reason was that many people bought the house at the end of the year. Will definitely be renovated.
By the end of 2010, the feedback from the reporter was that the lighting market business was worse than 2009. Nanchang Taoyuan Lighting Market, Xiangjiang Home Building Materials Market and Fuzhou Haixi Wholesale Market, a few lighting dealers could not help but start to withdraw, but came in again. A new batch of lighting dealers. At the same time, new building materials stores are also expanding. Among them, Nanchang has newly added Xiyingmen Lighting Store and Sunlight Lighting Plaza, and Fujian Fuzhou has added Red Star Macalline and Real Home.
With the expansion of new stores, it is even worse for the major lighting dealers in the building materials market to operate. At the same time, as domestic housing prices continue to rise, major media have reported that house prices have exceeded the bottom line of Chinese people. At the end of 2010, all lighting dealers attributed the bad business to the real estate bubble because the housing prices were too high, and the people who actually bought the houses could not afford the houses, resulting in less traffic in the building materials market year after year. However, many dealers in Nanchang and Fuzhou told reporters that the lighting market in 2011 is optimistic because the state will introduce policies to limit real estate speculation and build affordable housing.
In 2011, the state introduced major governments to limit real estate speculation, but the effect was not good. The higher the house price, the lower the market traffic. By the end of 2011, lighting dealers began to complain about the market prospects, and told reporters that the business was too difficult to do and could not see the market prospects.
Nowadays, more than half of it has passed in 2012. In addition to the large building materials stores in the country, in addition to chatting with merchants in the store, reporters rarely see consumers entering the store to purchase lamps.
The manager of Shenzhen Shencheng Lighting Co., Ltd., another city city in Shenzhen, told reporters: "Since July of this year, it has been rare to see consumers entering the store, almost no bills have been opened for nearly a month." A lot of lighting dealers face the same situation. Compared with a year ago, the reporters who visited Shenzhen and the major lighting markets in the country heard the most complaints from the merchants and the helplessness of the market.
Liu Bohou, general manager of Fuzhou Liansu Lighting, told reporters, “The most common discussion among merchants now is how to find out the road. If you transfer the store, how to do so much inventory, even if the market is depressed again, occasionally someone will come over. Single, but on average it is losing money almost every month."
Judging the prospects of the LED market, it is a nightmare for many businesses.
Luo Sujun, general manager of Shenzhen Jinghui Photoelectric Lighting, told reporters: "The current market operation is that no loss is equal to making money. Many businesses in the market want to transfer the store, but they can't find a project that can be transferred. After all, in this industry. After doing so for many years, I have accumulated a lot of experience. I don’t want to give up and give up. In addition, for some small and medium-sized businesses, I just found a better LED business agent, and I have a little money in my hand, I want to fight again."
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