On June 30th, the Vietnam Pavilion of the Internet Trade Fair will officially start operations in Ho Chi Minh City. At present, the museum has obtained the license issued by the Vietnamese government. This is also the short time after the online trade fair announced the launch of the largest cross-border e-commerce industrial park in Europe. Within a few days, Net Trade will play another important game in the Southeast Asian market.
In recent years, compared with other emerging countries, Vietnam’s economic development has exceeded expectations. The economic growth rate has gradually exceeded 6% in the past three years and continues to improve. It is in the forefront compared with other major Southeast Asian countries. While constantly proving its enormous potential, Vietnam is also attracting a large number of international economic cooperation. The opening of the Vietnam Pavilion will be carried out through the local economic and geographical advantages, and the construction of a cross-border e-commerce trade and overseas localization service network covering Southeast Asia will be opened.
It is understood that the Vietnam Pavilion will give priority to the LED lighting industry docking to open the channel for the Sino-Vietnamese market, and thus promote the exchange of quality products and production capacity between the two countries. Tian Ji'an, the person in charge of the Vietnam Trade Project, said that in 2015, China's exports of LED lighting products to Vietnam were 210 million US dollars, an increase of 250.7% compared with 2014. The data shows that with the development of Vietnam's economy, the market is LED lighting. The demand has begun to be released. The operation of the Vietnam Pavilion is an excellent opportunity for China's LED lighting companies to go to sea, and it is also more in line with the needs of the Vietnamese market and the direction of economic policy.
According to the data, the main factor that stimulates the demand for LED lighting in Vietnam is the rapid development of local urbanization. It is estimated that by 2020, Vietnam’s urbanization rate will increase from the current 27% to 45.2%, adding 346 million square meters of living space, as well as hundreds of shopping malls, office buildings and a large number of hotel entertainment venues, which will greatly stimulate The demand for LED lighting; and the series of energy-saving and emission reduction policies brought by urbanization have also created a hotbed for LED lighting in the local market.
"The operation of the Vietnam Pavilion of the Internet Trade Fair will bring China's high-quality LED lighting products to Vietnam." Tian Ji'an said, "This is a win-win choice for both Vietnam and the domestic LED lighting industry."
For China's LED lighting industry that has entered the "new normal", the win-win situation is more about the stimulation of new LED lighting product innovation, capacity output and industrial structure adjustment.
As the entry threshold and industry standards are not yet mature, China's LED lighting field, such as the 18th road princes, homogenization, price war and Matthew effect, has become a "lasso" that shackles the innovation and development of domestic LED lighting companies. In this regard, some insiders said that the key to the future development of LED lighting lies in industry midstream integration, industrial downstream application innovation and terminal foreign trade output. Among them, it is especially important to guide the high-quality production capacity through overseas trade and stimulate the vitality of small and medium-sized LED lighting enterprises.
The opening of the Vietnam Pavilion of the Internet Trade Fair will undoubtedly bring a new blue ocean to the domestic LED lighting enterprises. With this bridgehead in the Vietnamese market, it will help foreign trade export LED lighting companies to get close contact with and understand the overseas market demand. At the same time, Vietnam Net Trade Center will provide a series of overseas localization services for brand, legal, marketing, logistics and even big data to help them achieve innovation and transformation from the terminal to the upstream of the industrial chain.
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