OFweek smart home network news: Along with consumer upgrades, user purchases in the enhanced, more than 55 inches of TV products have become the current price of large-screen color TV products has been very cheap, people through the TV for the world's perception, and display products Dimensions have the most direct relationship. The bigger the screen, the stronger the sensation it brings to users. Along with the general trend of consumption upgrade, consumers are willing to pay for this “bigger and clearer†experience, which is also Now TV products are getting bigger and bigger.
Cool projection technology
Wang Sicong, the Prince of Prince of Wanda, has not hesitated to invest RMB 500,000 in the previous period. Buying the 100-inch Sony Z9D is the best interpretation of the above viewpoint. On the other hand, how can I expect the local people to experience the fun of this local tyrant? Have you ever thought that you only need one hundredth of a Z9D to have a movie viewing experience of more than 100 inches? Even, it can be installed in the bag and go out "Boom"? Today, the author will take you to find out about all the advantages that have emerged in recent years.
·Micro-projection product advantages don't stop at the big screen experience
Smart micro investment will have very rich resources in content
Microprojection products are essentially different from traditional projection products. Products based on projection technology break the "frame effect" of television products. Theoretically speaking, as long as the brightness and distance conditions are established, they can project nearly infinity. Compared with television, the free-convertible screen size is naturally one of the obvious advantages. At present, “smart micro-projection†products can do more than just these.
Micro-projection products already have intelligent systems
The so-called "smart micro-projection", in addition to cater to the current trend of intelligent products of science and technology, compared with the traditional projection products also joined the smart operating system, most of the products based on the tone of their own brand, for Android system depth customization, and integration The quality of Internet video resources, as well as the supply of regular licensees, allows micro-investment products to be self-contained without the support of film source equipment.
New style of integrated intelligent micro-investment market
In fact, the concept of "micro-projection" appears very early. There are hard screen requirements for TV products. If you want to pursue a larger-scale viewing experience, you need a larger product size. "Users from the product characteristics, for different types of The product has different product appeals. From this starting point, home projection products do not have screen limitations. Breaking the boundary and the relatively small size of the product ultimately results in a micro-projection product. “Where to go and where to go†The direction of development also lays the foundation for the lightweight evolution of micro-investment products.
Intelligent micro-injection products integrating Harman Kardon audio
The current relationship between smart microprojection and traditional projection is very similar to the relationship between traditional TV products and the emergence of Internet TV. Projection products are in a critical period of intelligent transformation. Smarter and integrated products are also the products of microprojection. The basic direction, projection products have the advantage of getting rid of the screen, many products integrate audio and batteries, set portable, battery life, display capabilities, film source, sound quality, a variety of factors in one, micro-investment product market ecosystem unprecedented gratifying, at the same time Also in the smart device market has formed a "micro-projection new form."
Self-contained faction! Micro-investment may become the next industry uptake
Internet TV
Regarding other topics, I believe all readers know that the “black horse†that is the hottest device for smart devices in 2016 is undoubtedly an Internet TV manufacturer. In the period when users are beginning to experience fatigue in mobile phones and computer products, the first half of 2016 Internet smart TV, with the advantages of price, source, etc., many manufacturers love each other, drastically laid a vibrant Red Sea market, even VR (virtual reality) this attention to several times to reach the summit several times to make way for it .
Internet TV low price war
However, the time came to the second half of 2016, the Internet TV market has changed its style. Due to the rising price of the panel, from the initial hot price war to the depression, it has quieted down and has become an ecological system of Internet TV. With the advertising profit, not to make money by hardware, the sales model of losing money to earn money is affected by the cost of hardware is very serious, so the Internet brand manufacturers in the impact of panel price increases, the entire industry has been very seriously affected, its products have adopted This means of price increases is intended to control the market situation.
Mainly portable micro-projection products (no need for large-scale display panel components)
The micro investment products do not need the support of the display panel, and the impact is close to zero, excellent product features, a high degree of intelligence, integration, self-contained product system, a machine with all necessary playback conditions, out loud Take it and leave! How can such excellent products not become the next industry outlet?
Hi or sad? Skyworth millet wants to join the micro investment camp
"A nut, a pole meter", although relatively technical understanding of the micro-projection technology, but the real significance of the smart Internet micro-investment products, the author can blurted out seems to be only the two brands, micro-investment products seem to be in the market The influence on the company has not been established. The lack of transformative products and influential manufacturers are the biggest dilemmas before the micro-injection product line. Now this kind of predicament seems to have been ripped open.
Micro whale micro-projection products (formally unveiled at AWE2017)
Previously at AWE2017, micro-whales have announced their micro-projection products. This small whale owned by the Chinese Cultural Group has been actively deploying such product lines, and it has caused no small repercussions of micro-whales. The VR headline, and then the hot micro-projection products, with unique content resources and program copyright license, is the inherent advantage of such Internet TV manufacturers, the micro-whale tear this crack, whether it will further expand this year?
Old domestic manufacturers Skyworth
Before this, there were rumors in the industry that domestic established manufacturers Skyworth and spoiler Wang Xiaomi had their intention to join the micro investment product line this year. Now, it seems that they are the best time to “get on the train†as the best TV boxes in China. Manufacturers, Skyworth Digital is relatively independent of Skyworth TV, and also has high-quality film sources and good workmanship of Skyworth's multi-year manufacturers. Skyworth's products have always been worth our trust. If Skyworth joins, it is tantamount to micro-investment products. A strong heart, brand influence has been, the strength of the big factory, and the remaining heavyweight products, also not far from us.
Millet's complex product line can be clearly seen from the official website home page
Compared to Skyworth's heavyweight participation, the author is not optimistic about Xiaomi’s launch of micro investment products. In fact, for consumers, the influence of Xiaomi’s products is natural. Excellent workmanship and high quality price/performance ratio have always been millet. Almost all of the product line selling point, and stand in the perspective of manufacturers and industries, millet, it will be back to the name of the spoiler, product line is the biggest misunderstanding of millet products, complex and scattered cover to TV, As small as a pen, all-encompassing, and lack of focus and love for products, such companies choose to force micro-investment products, use their strengths, that is, "influential brands, join the micro-investment camp" is positive The effect, and if you lose a move, will make consumers' confidence in micro-projection products hit.
Written at the end:
The potential of micro-projection products is undoubtedly very large. Compared with TV products, the display size advantage is also very obvious. It is not known whether Skyworth and Xiaomi’s joining is a victory or a defeat, but at the same time, we also hope that everyone will face the micro-investment product. Even expensive home-use projection products cannot compete with TVs such as the Sony Z9D. The quality experience that TVs can bring is beyond the reach of today's micro-projection products. The flaws in projection technology lie in brightness and clarity. The small volume of micro-projection volume, it is doomed to poor performance at the current stage, which of course is not to say that micro-projection products is not good, but the product type is fundamentally different, learning martial arts is not the same, naturally deal with The scene is not the same.
No matter how excellent the micro-projection is in the picture quality, it cannot compete with this positioning TV.
Relatively speaking, the relationship between micro-investment and television is more like "dinner and lunch". Perhaps the author's metaphor is not appropriate, but in my opinion, television is still an irreplaceable meal, and it is the center of daily entertainment for family members. Let you and your family get the ultimate audio and video experience. Smart micro-projection, after evolving the portability and integration, the “bundle†was picked up and went out with friends to a field movie. The experience was very good. The two markets were clearly positioned and did not affect each other, but they were useful. However, it is the same. This is the charm of technology products.
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