"Three big pieces" standard upgrade of home appliances _ new factory in the home appliance industry put into production

According to the National Bureau of Statistics, China’s per capita GDP exceeded 10,000 yuan in 2006; in 2017, the figure reached 8,836 US dollars. Cai Zhizhou, a professor of economics at Peking University, believes that “if we can maintain the current economic growth rate, China will step into the lower reaches of high-income countries by 2022.”

For the Chinese, the most direct feeling of the so-called "national rich and strong" is the promotion of family goods. In 2006, the measure of whether a life is better or not is "refrigerators, air conditioners, washing machines". "The standard has been upgraded to "steambox, oven, dishwasher", as "@烟烟不化", "can be used, but not without."

The netizen "@烟烟不化" wrote in Weibo, "Today, I have set up a dishwasher, an oven, a steamer, and life is wonderful!"

Jia Junpeng, go home to eat.

In 2009, a post of "Jia Junpeng, your mother shouted you to go home to eat" fired all over the country. Now, Jia Junpeng's generation has generally entered the working age and has become the main body of social wealth creation and consumption. On the issue of “going home to eat”, they have also formed the universal values ​​of this generation.

Wang Weiqing, senior vice president and chief sales officer of Bosi Household Appliances China Co., Ltd. pointed out that “this generation is a typical representative of the new middle class in China. They pay attention to the quality of life, pay attention to individuality, and are more willing to waste time on good things. Going home, eating is considered a nutritious diet, a sign of healthy living, and a highly sought after food blog is a good example; in addition, in the midst of increasingly busy work, cooking and eating at home is also seen A good time for a family to communicate emotionally, and the emergence of a series of convenient kitchen appliances has greatly boosted this trend, making kitchen life easier and more fun."

Among these convenient kitchen appliances, the dishwasher is undoubtedly the most popular one. “Dishwashing is a common pain point in Chinese families. Not only do young people do not like to wash dishes, but even mothers who have been in housework for decades do not like to wash dishes. Compared to the interaction before the meal, the dishes are often washed after meals. It’s a greasy and boring experience. In our “I don’t want to wash the dishes” video, the number of hits in two months has reached 200 million, which shows that everyone’s “deep hatred” for dishwashing.

In the personal consumption behavior, Chinese consumers are turning the hatred of “washing dishes” into “hot enthusiasm” for dishwashers. According to Zhongyikang data, the Chinese dishwasher market has experienced a ramp-up growth in the past three years. In 2017, the market size reached 4.33 billion yuan and 985,000 units, an increase of 119% and 129% year-on-year. Wang Weiqing said with emotion, "The sales volume of the 2017 market almost caught up with the sum accumulated over the past 20 years, and the spring of the dishwasher really came."

Bosch Home Appliance Dishwasher New Plant to be put into production

In 2015, the foundation of the Bosch Dishwasher Dishwashing Plant was laid. By the end of 2017, the plant equipment had been basically installed and commissioned, and a production base with an annual output of 600,000 dishwashers was officially completed. Zhou Xiaotian, senior vice president and chief operating officer of Bosi Household Appliances Investment (China) Co., Ltd., said, “The dishwasher factory is highly automated. The entire plant requires only 45 workers and can complete a wash in about 30 seconds. The machine is assembled. The products of the factory will mainly supply Chinese consumers. From the aspects of product height, bowl design, washing mode and appearance, it is more in line with the practical scene of Chinese kitchen."

Hundreds of flowers come to spring

With the fiery market in the dishwasher market, there are more and more brands in the “Branch” market. According to Zhongyikang monitoring, there are 21 new brands in the dishwasher market in 2017, with 77 new models. As the earliest pioneer in the field of dishwashers, Bosi Home Appliances has devoted a lot of energy to the cultivation and promotion of the market in the early stage. Nowadays, “children grow up, but they are targeted by wolves”--although Bosi’s home appliances are still in the market. A brand of "Golden Chair", but its market share has declined - in this regard, the president of Bosi Home Appliances China, Geerke said, "We look forward to more brands to join the dishwasher market, because only everyone Together, we can make the dishwasher industry grow from a small sapling to a towering tree, or even form a forest, just like the washing machine market. For the dishwasher market, 'a flower is not a spring, a hundred flowers bloom in spring' Only when the brands are together can we 'receive the firewood high'. We are very happy to see that the awareness of the dishwasher has been cultivated, more and more manufacturers have joined in. I think this is a corporate feeling, We are not afraid of competition, we are also brave to develop and lead this trend. Even if the competition comes, the ultimate beneficiary is the consumer, and we have the confidence to win the opportunity in the competition."

In fact, Bosi appliances do have the confidence to say this. At present, the annual shipment of the world dishwasher market is stable at more than 24 million units, and Bosi home appliances has one of the four worlds. Since the introduction of the dishwasher business in 1964, the number of dishwasher-related patents has reached more than 4,000 items. .

Siemens Home Appliances Cleanroom Dishwasher

In recent years, in the application technology of dishwashers, Bosi Home Appliances has developed 5D spray technology, iSensoric intelligent water system and patented crystal bud drying technology.

The so-called "5D spray" technology refers to the cleaning of tableware from five dimensions: angle, strength, temperature, water quality and space through the increase of the number and intensity of spray arm groups and sensing technology; iSensoric intelligent water system refers to the use of sensors And intelligent control program, composed of adaptive central control system, detecting the type of tableware, the degree of pollution, etc., to match the appropriate water quality, water temperature, water volume and detergent amount to ensure the washing effect; crystal bud drying is the use of crystal bud ore (It will not be attenuated with the increase in the number of uses), absorb moisture, release heat, reduce the power consumption when the dishwasher is dried, and ensure more outstanding sensory effect when drying high-grade tableware. It is reported that the use of crystal buds Dry dishwashers use 10% less electricity than European A+++ energy efficiency standards.

Based on the general technology, Bosi Appliances has made research and adjustments on the height of the dishwasher, the basket and the suitability of the installation for the Chinese kitchen. During the AWE period in 2018, Bosi Appliances launched a new series of dishwashers based on the three demands of consumers “clean, easy to install, flexible and large capacity”. This series of dishwashers is equipped with a new “Ultra Cleansing” program, which can effectively solve the clean problems caused by frying and frying, and thick red sauce; it can be adapted to stand-alone, bottom-mounted, semi-embedded, fully-embedded, etc. 5 The installation method, the space adaptability is excellent; the dishwasher's newly designed “flexible wave” upper basket can easily place bowls of different calibers, with multiple flexible adjustment points to meet different types of Chinese tableware such as cups and spatula. The washing needs of the basket, while the flexible space of the lower basket can wash the wok, the soup pot, etc., whether it is a family feast, a dinner or a baking hobby.

"In addition to these advantages, I would like to emphasize a little bit," added Wang Weiqing. "Dishwasher's water-saving advantage. In life, many households do not wash the dishes, wash them with running water, and waste an average of 40 liters of water a day. Dishwasher cleaning only uses a few liters of water at a time. In modern society, clean water resources are becoming a scarce configuration. In the world's megacities, Cape Town has been the first water crisis, and the application of water-saving products will become more a social obligation."

For the dishwasher business in China, Bossi's home appliance leadership expressed confidence - China's consumption upgrade will bring unprecedented opportunities for the dishwasher market, high-quality dishwasher products will help Chinese consumers' quality of life The promotion, and 2018 will be an important year to witness this historical shift.

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