With the rapid growth of demand for automobiles, the Internet of Vehicles has drawn people's attention together. According to relevant forecasts, the penetration rate of the Internet of Vehicles in 2014 is expected to exceed 7.5%. The Internet of Vehicles is a perfect combination of intelligent transportation and the Internet of Things. It refers to the comprehensive sensing of roads and traffic by using advanced sensing technology, network technology, computing technology, control technology and intelligent technology to achieve a wide range of systems. The interaction of large-capacity data, the entire traffic control of each car, the full-time control of traffic on each road, to provide traffic efficiency and traffic safety-based networks and applications. The use of cloud computing analysis to achieve the integration of "human-car-road-environment".
The automobile industry is also one of the important supporting industries of the national economy. In the future of the automobile industry, what areas will change? The direction of the industry is closely related to the development of the country. The momentum of the Internet of Vehicles has been very strong. Considering the future of the automotive industry, the impact of the Internet of Vehicles cannot be ignored. So, in what areas will the automotive industry change in the future?
First, manufacturing is the core
This industry is still dominated by manufacturing, streamlined, hierarchical, and lack of service genes.
This is nothing wrong with it. Why do you say that? Because the car from the date of birth to the present 128 years, most of the time is in short supply, and it will not be sold when it is manufactured.
Therefore, the thinking of the entire industry revolves around manufacturing, how to make a better, more cattle car. Nowadays, more than 70 million vehicles are sold every year in the world, and this amount is very huge. This amount can't be increased any more. The competition between the automakers about technology is getting smaller and smaller. The investment is 1 billion US dollars and the engine efficiency is increased by 0.1%. This kind of thing is very common in the automotive industry. .
This means that the background of the industry transformation is in place. Our thinking with manufacturing as the core should slowly shift to the core of the service industry. Today, here is the birth of a new car company. It is definitely going to solve the manufacturing problem at first, but it has no burden. It can put the user in a high position from the beginning and work wholeheartedly around the user. This is a new entrant in the automotive industry and I have a huge opportunity.
Second, the Internet of Vehicles and new energy are opportunities.
In addition to the transformation of the manufacturing industry into the service industry, is the technology of the car really unchanged? No, we have found that the two concepts of the Internet and new energy have had a tremendous impact and penetration on this industry. We talked about cars, now everyone will talk about Volkswagen, GM, Toyota? It may be talked about, but it is definitely not the most fashionable topic.
I noticed that Tesla's super charging station outside our venue, Tesla's car, about Tesla's topic, is the most fashionable in the industry this year. I have a friend who bought Tesla. He used the car for rental, what kind of real estate was opened, the mall was engaged in activities, and all were rented. As a result, all the car purchases have been earned back, and 800,000 car purchases are available in two or three months. Earn it back.
Why do you care about Tesla in the industry? It is certainly not how much the leader of it is pulling the wind, and certainly not that it can make money by renting. Industry people pay attention to Tesla because:
First of all, it is the first to commercialize pure electric vehicles so well; second, it gives reference to the organization of production, relatively shorter cycle, less investment, more flat development Organizational structure, this is very bad; third, it has some patents, and Tesla has also opened its patents not long ago, you can enjoy it casually, regardless of the amount of gold in these patents, this behavior keeps Tesla always The attitude of the industry to lead the trend.
Therefore, the two technical directions of vehicle networking and new energy have become new strategic opportunities for our industry.
It turns out that it is hard to imagine that companies like the Horizon can find a car and they can build a car. Now, we feel that this behavior is bold, but it is not impossible.
Third, the use of vehicles is changing
Finally, in addition to the transformation of the industry from the manufacturing industry to the service industry, in addition to the technological revolution affecting us in both the Internet of Vehicles and the new energy, I would like to say a change. It is the change in the use of the vehicle.
Recently, the Nordic country of Finland, a regulation, said that it is necessary to gradually eliminate private cars, using bicycles, cars, light rails, trains to form a "traffic sharing" program. And at home? Including some emerging entrepreneurial companies, they are also working hard on P2P car sharing. In other words, the car is no longer exclusive to a certain person or a family. It is owned by everyone.
Not long ago, AutoLab organized our 38th offline salon in Shanghai. We invited representatives of the four car rental companies in the industry to gather together to talk about how we personally car hire. Among them, Wang Jiaming of PP car rental said that the best state in the future is to look at the mobile phone, what are the idle models around the phone, and what kind of car you want to drive, go to order one. In the P2P field, for every 1 car, you can save the sales of 13 new cars. Greatly optimize the allocation of social resources and make our travels more environmentally friendly.
This is a huge change in the way it is used, which is a significant savings in energy and resources. From this direction, what is the enlightenment for our automotive industry? Including the car's function settings, the user's driving habits, the supporting financial means, and even the sales model have to change, because the buyer has changed from the C-side to the B-end, becoming a big customer.
Some people may say that this change will be slower. In the Nordic countries of Finland, the concept of others is ahead of the game. Ladies and gentlemen, now is the era of mobile Internet. The iteration of the entire industry and the replacement of consumption habits have accelerated. This day, maybe we will come to us soon. For example, I am very tired of driving the same car every day. If there are different cars driving for me every day, there will be no traffic jams every day. Through the network cloud download, I I can make any car a car that matches my own habits. Why should I refuse?
Wuxi Lerin New Energy Technology Co.,Ltd. , https://www.lerin-tech.com