Wang Zhichao: Continental LED orders will change the global panel factory pattern

According to Taiwan media reports, Chi Meichao, general manager of Chi Mei Electronics, said yesterday (10) that mainland LCD TVs are rapidly emerging and will become the world's largest market. The final battle of Taiwan panel makers and Korean panel makers on the mainland will determine the global panel market structure. Chi Mei Optoelectronics obtained half of the market share of mainland LCD panels in mainland China last year. This year's supply is expected to increase by another 50%, and it continues to be the leading position in mainland China.

Xinqimei Electronics is about to be established, and Wang Zhichao first expressed his views on the global LCD industry. He said that last year, CMO and the mainland TV brands actively cooperated to obtain a 50% market share of the mainland panel. Last year, the mainland LCD TV market reached 23 million units, and CMI shipped 12.12 million units to the mainland. This year, the mainland LCD TV market will increase to 39 million units, and the new Chimei supply target will increase to 18.6 million units.

Taiwan and South Korea have been fighting in the global panel industry for more than a decade. Since the financial tsunami, Taiwan has withdrawn from the global panel industry. However, the rise of the mainland LCD TV market will change this situation. Wang Zhichao said that as long as the Taiwan panel industry works closely with the mainland, it can once again surpass the Korean panel factory.

Wang Zhichao said that when the financial tsunami occurred, the TV factories that originally placed orders for Taiwan panel factories, including LG, Samsung, Sharp, etc., all returned orders to their own panel factories. After the impact of the financial tsunami, AUO and Xinqimei, two independent panel manufacturers, can no longer trust TV brand customers with panel production capacity.

The cooperation between Chi Mei Power and the mainland TV brand is very close. Since the mainland TV brand does not have a panel factory, Taiwan does not have to worry about the reversal of the economy. The mainland brand factory will withdraw the order. Coupled with the mainland TV brand, Samsung and LG brands are also wary of the same competitive relationship. Under the conflict of interest, the Taiwan panel factory plus the mainland brand is the most suitable for long-term interests.

The fastest in this year and at the latest next year, the mainland market can replace the United States and become the world's largest LCD TV market. Wang Zhichao said that as long as Xinqimei and AUO can successfully eat the fast-growing TV panel market in the mainland, Taiwan panel factory can renew Beyond South Korea. Otherwise, it will be defeated in the global LCD market, just like Japan.

Wang Zhichao stressed that no matter whether it is Xinqimei or AUO's production capacity, it is not supported by a single brand. In the era of financial tsunami, Taiwan's panel factory lacked brands, channels and funds, and was forced to give the throne to South Korea. In the future, as long as it is a brand TV without its own panel factory, it is a new and beautiful customer, and Xinqimei will have more room for development.


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