On March 8, at the 2018 China Home Appliances and Consumer Electronics Show (2018AWE), Haier announced that its world-first Asian-style direct-embedded dishwasher was officially launched. At present, the embedded dishwashers on the market are only European and American. However, after entering the Chinese market as an imported product, the two do not completely “go into the local customsâ€. Due to the high size, they cannot be embedded in Chinese cabinets, which has become a major problem for users. Haier invented the Asian-in-line dishwasher, which is specially designed for Chinese kitchens. It can be perfectly embedded in Chinese cabinets to provide a professional dishwashing experience for Chinese users.
According to Zhongyikang data, from January to November 2017, the retail sales of the dishwasher market reached 902,000 units, an increase of 131.3% year-on-year, indicating that the dishwasher has been fully awakened in the Chinese market. In such a market environment, Haier pays close attention to user needs, quickly clarifies product positioning, grasps the opportunities, and is the first to introduce differentiated products such as small seashell dishwashers, drawer dishwashers and Asian direct-embedded dishwashers. The traditional perception of the dishwasher as an exotic product has been well received by consumers. According to data from Aowei.com, Xiaohaibei dishwasher has maintained the position of the first model online for sale within one year.
Take the Asian-style direct-embedded dishwasher just listed as an example. This category is developed by Haier to solve the problem that European and American dishwashers cannot be embedded in Chinese cabinets. The average height of women in Europe and America is higher than that of Asian women, so the height of their cabinets and dishwashers is also different from that of Asia. It is understood that the European dishwasher has a height of 820mm, the American style is 830-850mm, and the Chinese cabinet height is generally 800-820mm, and the height is not matched and cannot be embedded. In response to this problem, the Asian direct-embedded dishwasher is designed with a unique height of 760mm, which can be perfectly embedded in the Chinese cabinet. The volumetric volume ratio is not less than 60%, which means that it can be purchased and loaded to maximize the kitchen space. At the exhibition site, the China National Standards Association released the Asian-style dishwasher standard led by Haier, breaking the current status of the embedded dishwasher market with only European and American standards, filling the gap in the industry.
Another problem that plagues Chinese consumers is that dishwashers are an imported item, and it is not professional to clean Chinese heavy oil stains. Haierya direct-embedded dishwasher is equipped with 7X clean system, which can cover 360° full water flow, and with 70°C continuous high temperature, it can effectively disintegrate large oil stains and realize disinfection and clean light three-in-one. Moreover, according to the variety of Chinese kitchen utensils, the Asian-style direct-embedded dishwasher has a height of 29cm for the Chinese shelf, which can easily accommodate 9 setware, and the deep bowl and steamer can be easily handled.
According to industry analysts, Haier dishwashers can win both industry and user recognition, and are inseparable from their strong R&D capabilities. In the 140 years of research and development history, Haier has gathered the advanced resources of world-renowned companies such as GE and New Zealand's Fisher & Paykel, and established R&D centers and production bases all over the world. Thanks to the strong scientific research strength, Haier's various types of dishwashers provide users with a more intimate and more diversified quality choice, providing a high quality of life.
Undoubtedly, with the increasing consumption level, the scale of China's dishwasher market will continue to expand, becoming a large market segment that cannot be ignored. Under the guidance of the “one person in one†mode, Haier has continued to promote dishwasher technology innovation and improve product quality, and has already surpassed European and American brands. With the consumption upgrade and the "Made in China" Dongfeng, I believe that this dishwashing revolution led by domestic brands such as Haier will soon usher in the popularization tide.
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