July 14, 2009... Austin, Texas USA? In its latest Quarterly OLED Shipment and Forecast Report, DisplaySearch forecasts the total OLED display market will grow to $7.1 billion by 2016, from $0.6 billion in 2008, with a CAGR of 36%.
DisplaySearch also reported that in Q1?09 worldwide active matrix (AM) OLED revenue surpassed passive matrix (PM) OLED for the first time. AMOLED revenue is increasing strongly due to strong mobile phone main display shipments, as Nokia, Samsung Electronics, and Sony Ericsson heavily promoted AMOLED mobile phones in first half of 2009. More than 10 mobile phone models with AMOLED main displays have been released in 2009.
PMOLED has been the revenue leader in the OLED display market, driven by high unit shipments. However, in Q109, PMOLED shipments were down significantly due to weakness in MP3 and mobile phone sub-display applications.
AMOLED displays have become an important differentiating feature for high end electronic products,? noted Jennifer Colegrove, PhD, Director of Display Technologies at DisplaySearch. ?As we forecasted, AMOLED revenue surpassed PMOLED revenue in Q1?09, and AMOLED is likely to pass PMOLEDs in terms of unit shipments in 2010. There will be about 20 new or upgraded AMOLED production lines installed or upgraded worldwide in the next three years,? Colegrove added.
DisplaySearch?s Quarterly OLED Shipment and Forecast Report includes shipments by each supplier; AMOLED vs. PMOLED; small molecule vs. polymer; monochrome vs. area color vs. full color; and shipments by application, such as mobile phone main display, sub- Display,mini-note, notebook PC, TV, MP3, auto console, car audio, digital still camera and near-eye. It also shows capacity plans by supplier and has a comprehensive supply/demand forecast. This report is delivered in PowerPoint and Include Excel pivot tables. If you need further information or assistance please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan.
Register now for DisplaySearch?s Fall Conference Series, taking place September 1-3 in San Jose, California. DisplaySearch will host three, one-day conferences covering the display industry?s hottest market segments:
?Digital Signage Conference: Flat Panel Displays Go Out-of-Home, Tuesday, September 1, 2009
TV Ecosystem Conference: TV After the Digital Transition? Finding the Next Big Thing, Wednesday, September 2, 2009
Emerging Display Technologies Conference: Innovation for the Next Wave of Growth, Thursday, September 3, 2009
For more information about these conferences and sponsorship opportunities, please contact Laura Castellano at 1.408.226.1101 or . Media interested in attending the conferences should contact Stacey Voorhees-Harmon at 1.925.336.9592 or .
About DisplaySearchDisplaySearch, an NPD Group Company, has a core team of 57 employees, located in Europe, North America and Asia, who produce a valued suite of FPD-related market forecasts, technology assessments, surveys, studies and analyses. Visit the DisplaySearch blog The read also in the the , DisplaySearch has regional operations in Chicago, Houston, Kyoto, London, San Diego, San Jose, Seoul, Shenzhen, Taipei and Tokyo, and the company is on the web at http://
About The NPD Group, Inc. The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,700 manufacturers, retailers, and service companies rely on NPD to help them drive critical business Decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial Technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http:// and http: //
What is Car Ethernet
Car Ethernet is a new local area network technology that uses Ethernet to connect the electronic unit in the car. Unlike traditional Ethernet, which uses 4 unshielded twisted pair cables, car Ethernet can achieve a transmission rate of 100Mbit/s or even 1Gbit/s on a single pair of unshielded twisted pair cables. At the same time, it also meets the requirements of the automotive industry for high reliability, low electromagnetic radiation, low power consumption, bandwidth allocation, low latency and synchronous real-time. The physical layer of on-board Ethernet uses BroadRReach technology, and BroadR-Reach's physical layer (PHY) technology has been standardized by the One-pair Ethernet Alliance (OPEN). Therefore, it is sometimes called Broad RReach (BRR) or OABR (Open Alliance BroadR-Reach). The MAC layer of vehicle Ethernet adopts the IEEE 802.3 interface standard and seamlessly supports widely used high-level network protocols (such as TCP/IP) without any adaptation.
On-board Ethernet protocol architecture
Vehicle-borne Ethernet and its supported upper-layer protocol architecture are shown in Figure 1. Vehicle-borne Ethernet mainly involves OSI layer 1 and Layer 2 technologies, while vehicle-borne Ethernet also supports AVB, TCP/IP, DOIP, SOME/IP and other protocols or application forms.
On-board Ethernet framework
Among them, AVB is an extension of traditional Ethernet functions, which enhances the real-time performance of traditional Ethernet audio and video transmission by adding precise clock synchronization, bandwidth reservation and other protocols, and is a network audio and video real-time transmission technology with great development potential. SOME/IP (Scalable Service-Oriented MiddlewarE on IP) specifies the video communication interface requirements for vehicle camera applications, which can be applied to the field of vehicle cameras, and realizes the mode control of driver assistance cameras through apis.
As an extension of AVB protocol, Time-Sensitive Networking (TSN) introduces related technologies of time-triggered Ethernet, which can efficiently realize the transmission of automotive control information. In addition, the on-board Ethernet of the 1Gbit communication standard also supports Power Over Ethernet (POE) function and Energy-Efficient Ethernet (EEE) function. The POE function provides power for connected terminal devices while transmitting data through twisted pair cables, eliminating the need to connect external power cables to terminals and reducing the complexity of power supply.
On-board Ethernet standardization
In terms of in-vehicle Ethernet standardization, the IEEE802.3 and IEEE802.1 working groups, AUTOSAR, the OPEN Alliance and the AVnu Alliance have played a major role in promoting it.
The IEEE802.3 local area network standard represents the mainstream Ethernet standard in the industry, and the on-board Ethernet technology is developed on the basis of IEEE802.3, so the IEEE is currently the most important international standardization body for on-board Ethernet. In order to meet the requirements of the car, it involves the development of a number of new specifications and the revision of the original specifications within the two working groups of IEEE802 and 802.1, including PHY specifications, AVB specifications, and single-wire to data line power supply. In addition, AVB related to AV transmission, timing synchronization and other specifications also need to be standardized by other technical committees of IEEE, such as IEEE1722 and IEEE1588.
OPEN Alliance
The OPEN Industry Alliance was launched in November 2011 by Broadcom, NXP, and BMW to promote the application of Ethernet-based technology standards to in-car connectivity. The main standardization goal is to develop a 100Mbit/s BroadR-R physical layer standard and develop OPEN interoperability requirements.
AUTOSAR
AUTOSAR is a consortium of automotive manufacturers, suppliers, and tool developers that aims to develop an open, standardized automotive software architecture, and the AUTOSAR specification already includes the automotive TCP/UDP/IP protocol stack.
AVnu
The AVnu Alliance was formed by Broadcom in collaboration with Cisco, Harman and Intel to promote the IEEE 802.1 AVB standard and the Time Synchronization Network (TSN) standard, establish a certification system, and address important technical and performance issues such as precise timing, real-time synchronization, bandwidth reservation, and traffic shaping.
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