With the rise of young consumer groups, coupled with the problem of secondary pollution caused by clothes drying, the easy and healthy drying methods are gradually adopted by more Chinese families, and the business opportunities in the dryer market are highlighted. In 2017, the overall retail sales of dryers increased by 123.6 percent year-on-year; the market for dryers is expected to reach 1.67 billion yuan in 2020.
With the rise of quality consumption, dryers are becoming the new darling of the home appliance market. As a pioneer in the promotion of dryers, the retail giant Gome has tasted the sweetness. Since 2015, Gome has actively promoted the display and promotion of dryer products and guided the people to improve their drying habits. At present, this company has set up a dryer experience zone in more than 200 stores across the country. The data shows that the sales volume of dryers in the Gome channel has increased by more than 200% in the past three years.
The dryer is a household appliance with a high penetration rate in Europe and the United States. It realizes that the clothes are dried and dried, and the dried clothes are clean, fluffy and comfortable to wear. In China's market, the popularity of dryers is still low, but with the rise of young consumer groups, coupled with the problem of secondary pollution caused by clothes drying, the easy and healthy drying methods are gradually adopted by more Chinese families. The business opportunities in the dryer market are highlighted.
The "2017 China Household Dryer White Paper" issued by Zhongyikang and other institutions shows that the structure of China's dryers has been significantly upgraded and is shifting to large capacity. In 2017, the overall dry-cleaning machine retail sales increased by 123.6% year-on-year, and the heat pump dryer has become the main force in the dryer market.
Zhongyikang expects that by 2020, the dryer market will reach 1.67 billion yuan. In order to seize new business opportunities, many home appliance companies are competing to lay out the dryer market. Recently, Hisense Master dryers appeared on AWE2018, marking the company's overall layout in the field of washing machines is more perfect.
Duan Yuebin, general manager of Hisense Group's washing machine division, said that Hisense washing machine will start high-end strategy around quality life, starting with Master Master washing machine and Master Master dryer, fully upgrading product structure, creating high-end products, and promoting its products to high-end and intelligent. In the direction of humanization and humanization, we will lead the industry to upgrade and help quality life.
According to reports, this dryer is aimed at the high-end market, the appearance is simple and beautiful, with 499 mm large window with large space, using heat pump structure, wide drying range, intelligent temperature sensitive humidity, through dual control of humidity and temperature, The clothes are not ironed, the clothes are stopped, and they are worn immediately. In addition, the product has the characteristics of self-cleaning, low-temperature drying, sterilization and no injury, and automatic addition of fragrance, which is favored by consumers.
Zhu Guosheng, deputy general manager of Hisense Washing Machine Division, is the general manager of the dryer research and development project. He believes that technological innovation must solve the "pain point" problem of consumers, and it is necessary to have a deep insight into the deep-seated needs of consumers. The dryers launched by Hisense have shown strong strength in the fast drying of clothes and high-end care.
Professionals also gave advice on the issue of dryer purchases that consumers generally pay attention to. According to the person in charge of Zhongyikang, the independent dryer has the advantages of large drying capacity, fast speed, good effect, cleanliness and cost saving. Consumers need to consider placement, capacity, size and other issues before purchasing. Different dryers have different characteristics: the straight-line dryer is cheap, but the installation is relatively complicated; the air-condenser dryer consumes less power than the straight-line type; the heat pump dryer consumes less energy and is baked. The dry effect is good. In addition, a small amount of clothing fast drying, steam care, mid-streaming, condensate discharge, multiple fluff filtration, water hardness sensor and other functions are more practical.
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