This year is an important year for Yunnan to implement the “Thirteenth Five-Year Plan†and the transformation and upgrading of tourism. The 2017 China International Travel Fair held in Kunming undoubtedly turned the concept of “Charming Yunnan and the World to share†into reality. Push Yunnan tourism to internationalization.
The Yunnan Provincial Party Committee and Provincial Government have always taken tourism as a strategic pillar industry of the national economy and a pioneering industry of modern service industry to give priority to the development of the brand image of “Colorful Yunnan and Tourism Paradise†and promoted the tourism industry to achieve a healthy and rapid development. development of. In 2016, the province received 431 million tourists from home and abroad, of which more than 6 million received overseas tourists. This year, Yunnan strives to achieve the goal of receiving 560 million domestic and foreign tourists and total tourism revenue exceeding 670 billion yuan.
This year is a crucial year for the transformation and upgrading of tourism in Yunnan Province and its journey to a strong tourism province. The largest tourism professional event in Asia - 2017 China International Tourism Fair held in Kunming, is like opening a "window", the magical and beautiful natural landscape of Yunnan, colorful ethnic customs, comfortable and pleasant climate environment Tourism elements with a long history and culture are reflected in the eyes of travelers and tourists at home and abroad.
Without tourism informationization, there is no talk of internationalization of tourism. At the brigade, Yunnan Province put forward the “Internet + Travel Service†smart travel program. The digital tourism service platform for “a mobile phone tour in Yunnan†is also scheduled to be launched in March next year. By then, visitors will only need to rely on a smart phone to travel to Yunnan's scenic spots and attractions. At the same time, “VR Yunnan Digital Layout†and “Yunnan Tourism VR Propaganda Film†also made their debut at the fair. Tourists can “walk†on the digital Yunnan map as long as they wear VR helmets.
In addition to smart tourism, unique folk customs and culture, health, sports and tourism combined with the characteristics of tourism projects and other content, so that guests feel the full range of "charm Yunnan World Sharing" open and inclusive.
At the same time, Yunnan Province has increased cross-border tourism cooperation with foreign countries. In 2016, Yunnan organized the first cross-border tourism cooperation forum with the help of the South China Fair. In June of this year, the second cross-border tourism cooperation forum continued to be held in Kunming to promote the establishment of the Lancang-Mekong River Tourism City Cooperation Alliance. Nowadays, with the help of the brigade, the open platform for tourism, Yunnan will cooperate with five countries including Thailand, Vietnam, Laos, Cambodia, and Myanmar to develop the Lancang-Mekong river tourism region. It is foreseeable that a world-famous international tourism demonstration area will be formed in Yunnan. .
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