On July 11, Zhongyikang, the domestic authoritative market research institution, announced the market share of 15,000+ high-end air conditioners in the 26th week of 2018: Casa Di Air Conditioning ranked first, second and third with 31.07% market share. The market share is 17.82% and 14.28% respectively. With the leading edge, Casa di gradually opened up the gap with the industry and gained recognition from more and more high-end users.
From the industry point of view, the overall performance of the air-conditioning market in 2018 is not good. On the one hand, the market demand is overdrawn in advance, lacking favorable conditions that can cause explosive growth. On the other hand, real estate and other related industries are difficult to provide strong support, relying on “depending on the day to eat. The air-conditioning market reproduces the high inventory backlog. According to the data released by “Industry Onlineâ€, the air-conditioning inventory in the first quarter of 2018 has reached 10 million units.
Eliminating high inventories and driving market sales, industry professionals generally believe that we should start from improving supply quality and creating high-end consumption growth. As the new middle class becomes the main consumer, the cheap consumption for the purpose of pursuing cost performance is replaced by the high-end consumption that advocates smarter and more convenient quality life. The pain point of household air conditioners that are not smart enough in use has also been criticized by more and more users. According to a questionnaire surveyed by more than 2,000 people on the Internet, nearly 97% of users have to adjust the air conditioning temperature 1-5 times a day, and nearly 80% of users will adjust the wind speed. This indicates that the temperature and wind speed control of the air conditioner is not convenient enough. Manual adjustment by the user brings a lot of inconvenience to the user experience.
And Casa Di can become the first in the 15,000+ high-end air-conditioning market with its leading edge, which is due to the active fit and active satisfaction of the user's needs. As early as 2017, Casa Di counted 120 million air conditioner usage data and found that 80 million times to adjust the set temperature of 2 or more in one day; 60 million times to adjust the wind speed more than 5 times in one day, repeated The air conditioning temperature and wind speed of the air conditioner have been adjusted many times, which indicates that the pain points of the traditional air conditioners that are uncomfortable and unintelligible are directly plagued by user life. In this regard, Casa Di invented the high-end air solution with Yunding air conditioner and Tianzhu air conditioner as the core, and with the iterative original technology to bring users personalized and customized air conditioning experience. Among them, Yunding Air Conditioning Co., Ltd. is equipped with three original technologies, which will bring the user's ecological breathing maintenance plan from the warm and damp four-dimensional; Tianyi air conditioning original human body temperature sensing technology and dual-circulation air supply technology, with two independent air supply systems, According to the cold and heat demand of different individuals in the same environment, the temperature, wind speed and wind direction of the air conditioner are intelligently adjusted. The air temperature is blown out once, so that the air-conditioning wind that would only “go straight†can move “turning†according to the user position.
Through continuous iteration of the air-conditioning air supply scheme, Casa Di realizes the accurate satisfaction of the user's personalized, differentiated and customized temperature requirements. For this reason, Casa Di, who has rooted in the user's soil, has gained a steady stream of development and performance in the market. On the rise, sales are rising and word of mouth is fermenting. As consumption upgrades change consumer perceptions and demand, the air-conditioning market is facing more stringent consumer standards. As a leader in high-end air-conditioning brands, Casa Di continues to accelerate the development of innovative technologies and its applications in air-conditioning products. The market creates and iterates new technologies and products that meet the needs of users' differentiated and high-end products, activates and releases high-end consumer demand, and becomes the preferred brand in the high-end air-conditioning market in the 2018 cold year.
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