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ã€World Wide Web Reporter Zhang Zhiying】 FaceBook CEO Mark Zuckerberg announced today that Facebook has reached 2 billion monthly active users. The foreign media company Fast Company interviewed several soul figures who led the growth of Facebook users and explored how the company became the largest and most influential social media kingdom in the world.
Everyone knows that Facebook was created by Harvard sophomore Mark Zuckerberg to help him connect with his classmates and begin his journey to the world of social media. One of the most compelling facts about Facebook is that it is getting bigger and bigger. Even after it was established 13 years ago, new members have continued to join it.
Fast Company believes that this needs to be attributed to Javier Olivan, vice president of Facebook's user growth department. Javier Olivan said, “I used to think that Facebook was able to grow rapidly. It was when we introduced many language versions that people in different countries could use. After a few years, it turned out that we are now at the highest growth period.â€
Naomi Gleit, vice president of social affairs, said: "We are one of the first to pursue a data driven and product-driven growth model of the team." Gleit joined Facebook in 2005, Zuckerberg is the longest working employee on Facebook .
Of course, the new members who join Facebook after these old employees do not have the task of limiting themselves to what they can accomplish. For example, Facebook is committed to connecting the Internet to the world through means such as solar drones because they realize that If Facebook wants to grow, we must think of ways to increase more Internet users.
Facebook also promoted various features, such as the "security confirmation" feature, that allows Facebook members to flag themselves as safe when a natural disaster-related situation occurs. The "Come Like Me" tool can be used for personal charity fundraising. At the same time, the growth team also learns to detect fake accounts or annoying content and more.
One of the biggest challenges faced in the development of Facebook was hitting the ceiling of 70 million users. Facebook has always thought that it would own billions of users. Until the ceiling appeared, it stayed at 70 million users. Internally it began to worry about whether it could break 100 million people.
As a result, Facebook began planning to break 100 million checkpoints by growing international markets. Facebook not only develops widely-used language versions, it can even make use of a few obscure language, ensuring that no one can access Facebook because of language barriers. In addition, Facebook also simplifies the registration process and adds contacts directly when registering, because once you have your own friends on Facebook, you have a use value. Facebook says that these steps are not in itself a genius, but in general, they have powerful effects and are great best practices. So they broke 100 million users in 2008.
In the interview, the Fast Company concluded that if these common causes of the growth of different projects are found, they will find that their success depends on the combination of big data and user needs, so that through the data, users can feel the same understanding and understand the users. I want to get something from Facebook. Facebook applies this method to every new feature introduced.
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