Interview with ZTE E-commerce Department Huang Huiying

After entering into 2014, ZTE Corporation made major changes to the sales of the entire channel. The biggest change was the addition of a brand-new department, the Department of E-Commerce, after the ZTE Satellite Grand SII conference. This website has also had the opportunity to interview the president of ZTE's e-commerce department and Zeng Huiying, vice president of ZTE Corporation. He has conducted in-depth discussions on the functions of ZTE's new e-commerce department and the products of ZTE's Grand SII. discussion.

Creating a close-to-consumer demand for the close-to-consumer brand of ZTE Sentinel Grand SII, the biggest highlight of this conference, is undoubtedly the selling price of the 1889 Grand SII. The ZTE Grand SII chose to start at Tmall, and follow-up will follow up on other channels. Overall, ZTE Online will make an overall deployment. ZTE hopes to build a more people-friendly brand, condense consumers through some follow-up products, gather consumer interest in ZTE, and build a ZTE brand.

In the development of new products, ZTE relies mainly on big e-commerce platforms such as Tmall and Jingdong in data mining. Through big data, ZTE will do some mining of user habits and behaviors, and then will do a comprehensive and deep customization for consumers. For example, whether the ZTE Sentinel Grand SII is a regular or exclusive version, the back cover can open and replace the battery, and the original design is actually integrated, although the ZTE Smarpower Grand SII already has enough batteries. However, taking into account the needs of users, the design of the replaceable battery was eventually adopted. In addition, subsequent products will be equipped with a 2K resolution display.

Before doing more in-depth cooperation with the NBA, ZTE had only done some cooperation with the NBA in terms of branding. Afterwards, it will customize some products for the elements of NBA basketball. This aspect is to communicate with the entire NBA alliance. The second is to interact with some fans in the NBA forum. ZTE needs to understand the needs of all these consumers. At the same time, it also made some preparations in terms of products. At present, it is not too much, but the purchase of ZTE mobile phones including the Memo 5S directly looks at the NBA, as well as the NBA's mobile phone casing. ZTE has done, but this is not enough. Currently, ZTE is still studying how to integrate with the NBA more deeply.

Accurately positioning consumers will push the C2C sales platform. The competition in the entire mobile phone industry is actually very fierce. Who can kill it from the Red Sea and become a blue ocean? Mr. Huang Huiying stated frankly that the first step of ZTE is to live in this Red Sea. The second step is to live better than others. Just because manufacturers can't live without their own entertainment, the first thing they need to do is to increase consumer awareness of ZTE's brand and gradually interact with consumers. The products that ZTE wants to do in the future are through the understanding of the needs of consumers and the products that have been customized for them. Such products will only be bought by consumers and they will be able to buy at higher prices.

The layout of ZTE's e-commerce department can be divided into three parts. The first part is to cooperate with the e-commerce platform. The second is that ZTE will combine its own products to launch several selected products in a C2C platform developed by the mall itself. Sales actually make every consumer of ZTE become a seller. The number of registered people in this area has exceeded 600,000. In addition, the third part is that ZTE's e-commerce department will also be responsible for the operation of this aspect. It will also interact with social media to find some selling points that consumers are interested in, and eventually use ZTE's products.

Online and offline consumers are very different from Mr. Huang Huiying. In 2012, the total number of Internet users was 546 million, of which mobile Internet users reached 4.6 billion, which means that the entire consumer’s living habits have undergone certain changes. In addition, the active users of the Internet are all younger groups. They are more sensitive to product experience and price. Therefore, the Grand SII has a lot of new experiences and is also very suitable for young people in terms of price. .

In addition, ZTE is also expanding some channels. Now ZTE cooperates with game companies (referring to the cooperation with NINETOWNS to launch “boxes” game consoles). In fact, it is to introduce some more entertaining products to attract some professional people, and when workplace professionals relax. Not just mobile phones. Follow-up ZTE will also launch some products similar to home entertainment to better interact with consumers.