iPhone5C China is cold

Apple iPhone5S and 5C have been on the domestic market for nearly two months, and the market performance of the two new products is quite different. Yesterday, according to sales data released by the domestic mobile phone chain Dixon, iPhone 5C sold less than 30% of iPhone5S.

Dixon’s new sales data for Apple’s iPhone has been released. Since its official launch on September 20, the iPhone’s iPhone 5S accounted for 78.6%, the iPhone 5C was only 21.4%, and the iPhone 5S and 5C’s purchase ratio was 3.68: 1, domestic consumers to buy new iPhone 5S preferred. According to the survey results of the foreign data analysis company Localytics, the purchase ratio of iPhone5S and iPhone5C in the global market was 2.23:1, which was significantly lower than the purchase ratio in the domestic market.

Qi Feng, senior vice president of Dixon, said that the current price of the iPhone5C is 1600 yuan lower than that of the 5S. Although the cost-effectiveness of the 5C is extremely high, most consumers still do not buy it, preferring to purchase higher-priced 5S products. Domestic consumers are more resistant to iPhone products with cheap labels, iPhone5S has become the first choice for everyone to buy new iPhone products.