LeTV retired despite hot stock price

At 12 noon yesterday, LeTV TV Super TV officially launched a global appointment. An hour later, LeTV announced that the number of appointments was close to 14,000. However, this news did not stimulate LeTV's share price increase. LeTV, which was once known as "Player," closed down 3.25%.

1 hour nearly 14,000 people make an appointment

Starting from 12 noon yesterday, netizens can subscribe to Super TVs X60, S40 via MusicTV. According to data obtained by the reporter from LeTV, nearly 14,000 people made an appointment within one hour.

LeTV’s Vice President Zhang Zhiwei told the Beijing News reporter that “Maybe consumers will reconsider their choices when they finally open their purchases, but it is expected that actual purchases will be substantial”.

According to Ovid Consulting, from January to April 2013, the total retail volume of 60-inch large-screen TVs was 128,000 units, and in 2012, the total number of 60-inch large-screen TVs was 250,000 units.

However, there were also analysis yesterday that the “good start” effect of this hunger marketing type cannot be sustained. “LTV cannot represent the sales capacity at any time with the amount of reservations at a certain time.” Appliance expert Liu Buchen said.

Yesterday, the reporter learned from LeEco’s internal knowledge that in January, LeTV opened the LeTV box and made an appointment with over 130,000 people within 6 days.

"Legen as demon shares" difficult to reproduce

Although the music TV as yesterday received a 14:00 booking volume within a hour of a good start, but the stock market reaction is flat. LeTV.com's stock price changed its “stimulus at the conference” and did not increase, but declined, closing at 27.4 yuan, down 3.25%.

On September 19, 2012, LeTV announced its high profile in the TV market. Since last December, LeTV’s share price has continued to soar, once known as “demon stock”.

On May 27 this year, Sharp (China) Investment Company issued a statement saying that it had not jointly developed Super TV with LeTV. LeTV suspended its emergency suspension on May 28, and its market value has shrunk to 2 billion yuan in three days since its opening on May 29.

With the release of LeTV TV booking news, LeTV’s share price began to rise sharply. On June 14th, LeTV.com’s share price rose again by 7.4%, and the stock price closed at 28.31 yuan. Based on this price calculation, LeTV's market value reached 22.484 billion yuan, the market value has exceeded Youku potatoes, price-earnings ratio of 105.01 times.

In response, Zhang Zhiwei, vice president of LeTV, stated that “mainly concerned with the product level and not focusing on the capital market.” Some analysts believe that investors have been affected by LeTV's marketing strategy in the past few months, but they have become more rational.