From February 2006, NVC built its first large-scale industrial park in Huizhou. Since then, on March 18, 2007, NVC has completed the first phase of Chongqing Wanzhou Industrial Park. In December 2007, NVC will be in Shandong. Linyi built a lighting and lighting industrial park covering an area of ​​500 acres.
In a short period of time, NVC Lighting President Wu Changjiang was in the country for three sons.
Next to the Wanzhou Industrial Park in Chongqing, the Yangtze River Three Gorges reservoir area is rippling. "Gaoxia Out of Pinghu" --- A few years ago, a great man's rhetoric has become a reality. Wu Changjiang, a 42-year-old Chongqing native, said the words of the lungs: "I am crazy for the light 1
"Paradox" winner
When Hu Zhibiao, the founder of "Love VCD" re-emerged in the rivers and lakes in September 2006, the first company in charge was the "Galawan" lighting, and with the help of Feng Xiaogang's "Night Banquet" landing in Guangzhou, its target is to "challenge and surpass". NVC, it has to compete with giants such as Philips.
In the past eight years, he has almost fanatically operated capital, researched and developed brands, innovated marketing, and built a park. With the enthusiasm of the sword and the slanting edge, he created the "NVC speed" and "NVC phenomenon." NVC has undoubtedly become the top card in the main dish of China's lighting "night banquet", and President Wu Changjiang has also eaten a rich "night banquet".
Wu Changjiang’s “madnessâ€, the most typical one is that the thinking of operating enterprises and brands is different – ​​“first set goals and then analyzeâ€.
Wu Changjiang said: "If a company only looks at the existing conditions or resources for natural development, the result is either to give others a license to survive, or to have to hand over their national brands. This has become a domestic SME, and even The fate of some large companies."
Wu Changjiang put forward the "new barrel" theory. In the transition period from the disorderly competition to the orderly competition in the domestic lighting industry, the scale will be enlarged first, and then the gap will be strengthened in time.
It is this kind of "Wu's Paradox" that guides NVC to turn beautifully and win the respect of domestic and foreign counterparts.
To this end, after obtaining a considerable sales income of 1.5 billion yuan in 2006, Wu Changjiang has set a development goal of “300 million in 2007, 50 billion in 2008, and 100 billion in 2010â€.
"Emotional Intelligence" has more help
Wu Changjiang is not afraid of challenges. Actually, he once fell into the water "bearing gold." This is the equity dispute that almost brought the disaster to NVC at the end of 2005.
NVC has three shareholders before 2005. When the NVC brand brought back their rich profits, Wu Changjiang should increase investment, accelerate expansion, and add momentum to the “Billion Roadâ€.
The other two shareholders insisted on paying dividends, and the two sides did not give each other. The decision to form a three-person board was obvious: Wu Changjiang lost. He has to take money to leave. Dramatically, suppliers and distributors from all over the world came to Wu Changjiang and heard that NVC was stronger and bigger. Finally, the other two shareholders left the company and took away 160 million yuan.
At that time, the company's capital chain almost broke.
It is a $22 million venture capital of Softbank; it is a 350 million yuan discount loan from the strong NVC brand; it is a rapid return of the distribution stores across the country, and it is difficult to stop the death of the NVC. It is also this storm that confirms the gains of Wu Changjiang's "Emotional Intelligence" theory of practical and innovative marketing models.
Analysis of Wu Changjiang, his history of entrepreneurship, development, etc., are all tied to "love." This kind of truth is honest, tells the rules of the game, and thinks more for the partners, the team, and the consumers. Those who have dealt with Wu Changjiang are saying that others are good, very kind, and treat people with integrity.
With this sincerity, in July 2000, Wu Changjiang founded the first brand store in China's lighting industry in Shenyang, opening up a new marketing method - do not franchise fees, each open a store to affix 30,000 yuan. In the operation, the concept of “the profit of the franchisee is the driving force for the development of the enterprise†is carried through to the end. This move won the approval of the dealer. As a result, the number of NVC brand stores has grown from more than 300 in 2003 to more than 1,600 at the end of June 2007.
At the same time, Wu Changjiang selected a large-scale dealers to set up 35 operation centers with the provincial level as the region, and set up a logistics, capital and management platform. This should be said to be another "handcuffs" of Wu Changjiang, which enabled him to seize the opportunity to win in the "channel power competition."
"NVC" plot
At the end of July, Wu Changjiang, who was dubbed by the NVCs as "flying trapeze", returned from the United Kingdom and added another card in his hand--a few million pounds to acquire a British local sales company for NVC "NVC Ray The overseas expansion of Shishi Lighting (owned brand) established a “bridgehead†in Europe.
先外安安内———— This is the strategic thinking of Wu Changjiang, a “light madâ€.
In the United States, 89% of people who purchase goods will also check whether the company that produced the product is certified by SA8000 (Certificate of International Standards for Corporate Social Responsibility). From this perspective to explore the trajectory of NVC development, it is not difficult to find that the head Wu Changjiang has always been a good-natured, high-profile brand, doing market
In fact, as a quasi-listed company with international capital background, Wu Changjiang and his team have strong plans and actions to expand overseas markets while building brands, building marketing networks and developing new areas of lighting. It is different from more than 90% of its peers relying on “OEM†(OEM) for export. NVC insists on putting “NVC NVC Lighting†(independent brand) on containers all over the world.
Nowadays, NVC brand has established operation centers in dozens of countries and regions such as Southeast Asia, America, Europe, etc. It has also become a designated lighting supplier for Nike, Meters Bonwe, Kodak and other strong company brand stores.
NVC Lighting shines in China at night with the market recognition of “Light Environmental Expertsâ€. Wu Changjiang seems to use capital and brand to incite foreign lighting "switches"
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