Semiconductor lighting industry brand awareness is gradually awakening

Computers have Lenovo, household appliances have Haier, air conditioners have Gree, IT communications have Huawei, and when it comes to semiconductor lighting, people can immediately think of the real sense of the brand is it?

It should be acknowledged that the number of semiconductor lighting application companies is large but the scale of individual companies is small. There are few LED lighting companies with sales exceeding RMB 1 billion, and the sales volume of RMB 500 million is considered to be a relatively large enterprise. Seriously missing.

Fortunately, the current domestic brand awareness of LED lighting companies is gradually awakening, starting in 2011, whether it is invited famous movie star Li Bingbing as a brand image spokesperson, or in CCTV to open "lit a house of fashion" LED lighting advertising, It has already implied that semiconductor lighting companies "have already come out with their brand."

More and more entrepreneurs realize that in the long run, doing their own brand is the ultimate choice for Chinese companies. Brands, in a broad sense, represent the quality and popularity of a product, as well as its reputation and status in the minds of consumers. From a deeper level, it reflects the spirit and image of a company and enhances its core competitiveness. An important part. For a long time, the business community has said that "having a market is more important than owning a factory, and the only way to have a market is to have a brand that occupies a dominant position in the market."

A LED company CEO who has dominated the Japanese market in the past 20 years has said: “We worked hard in the Japanese market for 20 years. Our products and technologies are not worse than they are. However, due to the lack of brands, the market price of our products is better than that of Panasonic. Toshiba is 30% lower, so our LED companies in China must rapidly establish the brand influence of China's domestic market. We must improve our quality to own a market, and have a market and build our own brand. In fact, the image that is urgently needed to establish is not a foundry company but a brand enterprise. If the brand of a lighting company cannot be established, it will not be able to form a brand effect, and it will not be able to enjoy the premium of the brand. It will only be able to fall into the price war circle.

At the same time, the brand is not an empty shouting slogan. It is not only manifested in popularity, it is no longer as simple as usual simple television and print advertising. The internal management of the company and the improvement of the market actual level have caused some companies to pay more attention to it. The company has invited professional planning companies to conduct a full range of specifications and evaluations, and to formulate a set of internal management and marketing aspects of the specification and management. It is suggested by industry insiders that if a company is branded, it can start from the domestic market, understand market fluctuations, and gradually develop its visibility and depth of capital. At the same time, for different channels and application areas, the focus of the company's brand building is also different, such as product-focused, service-oriented experience, traditional engineering channels, professional engineering is more to see the model project.

What needs to be reminded is that if companies do branding, they may intensify competition with some international companies. The strategic alliance of patents will be much more difficult. Once a product goes abroad, it will also face a great deal of patent risk. Enterprises must also have no patents. Rain silk.

Ac Controller

What is a wireless AC controller? What does it do?

Wireless AC controller is a kind of network device, such as the AC100/150 of Fengrunda, which can be used to centrally control and manage wireless aps. It is the core of a wireless network and is responsible for managing all wireless aps in the wireless network. AP management includes: delivering configuration, modifying related configuration parameters, RF intelligent management, and access security control.

Why use a wireless controller, and what exactly does it do?

In fact, the role of the wireless controller is to play a gateway function between the WLAN and the Internet (on the router), and the data from different access points are aggregated and accessed to the Internet. The role of an access point (AP) is to complete wireless access, and it can control user access through network flags.

The role of wireless controllers

1, Flexible networking mode and excellent scalability

The AP does not need to be directly connected to the AC, so that the AP can be deployed in any place that needs to be covered through the network, such as you deploy an AP in each employee's home, and then connect to the wireless controller inside the enterprise through the VPN, you can expand the wireless network of the enterprise to the family of each enterprise member.

2, intelligent RF management functions, automatic deployment and fault recovery

Through the dedicated RF management module, we can initially estimate the AP deployment according to the user's architectural design drawing, and can calculate the average bandwidth of the wireless terminal, the coverage between AP and AP in the actual debugging process.

3. Centralized network management

All the configuration of the wireless network can be completed by configuring the wireless controller. For example, enable, manage, and maintain all AP devices and mobile terminals, including all functions such as radio wave spectrum, wireless security, access authentication, mobile roaming, and access users.

4, powerful roaming function support

The wireless controller uses AP as the boundary combined with fast RF management system, which greatly reduces the connection time between wireless client and AP, and thus realizes the function of fast roaming.

5. Load balancing

AP and wireless controller systems can distribute wireless users or terminals to nearby aps within the coverage area of an AP, ensuring the number of each wireless terminal or the sum of AP bandwidth transmission or the upper limit of each wireless terminal bandwidth.

6, wireless terminal positioning, rapid fault location and intrusion detection

Wireless controllers can track and locate the location of wireless terminals, such as wirelessly connected computers, PDAs and Wi-Fi mobile phones.

7, powerful access and security policy control

At present, the wireless system supports authentication of 802.1, WEB authentication, MAC, SSID, VPN, etc., and supports various encryption modes such as WEP, WPA, WPA-PSK, WPA2, etc., and all configurations can be configured globally through the wireless controller.

8, Qos support

AP and wireless switching systems can limit the maximum bandwidth of a user's wireless connection within each user's privileges. For different IP services, the system can also define different QoS queues through the wireless switch module. For example, for wireless voice applications, SIP and RTP protocols can be set in the high queue, while common applications such as http and ftp can be set in the low queue.

The wireless controller AC is more advanced than the AP, plays the role of manager in the wireless network, and the wireless controller AC also acts as a client to complete a series of functions in the wired network (such as authentication, authentication, etc.). However, wireless controller AC is not a WLAN device specified in the 802.11 protocol family, but as a supplement to the protocol in specific applications, and its price far exceeds that of ordinary access point (AP) devices.

In small-scale wireless networks that use only a few aps, it is not economical to use expensive wireless controller AC equipment. However, if the number of wireless aps is large, more than 20 can be used AC controller.

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Shenzhen MovingComm Technology Co., Ltd. , https://www.movingcommtech.com