The continuous smog makes the smart home around the air issue become a hot spot in the field of intelligent hardware, traditional home appliance companies and Internet companies, and triggers a “entry battle†around smart homes. In January, Google announced that it would acquire the US smart air enterprise NEST for US$3.2 billion at a high price, which stimulated the nerves of domestic enterprises and capital.
The home appliance Laohaier launched its first smart device air ball (also known as Haier Air Box) at the CES show at the beginning of the year. According to media reports, the product will be pre-sold from the e-commerce channel in the near future; the Internet upstart Xiaomi company also launched it before. Pre-sale of router products, and positioned in smart home products; and emerging entrepreneurs are also not to be outdone, iKair, a “home environment steward†that has been in business for more than a year, has pre-sold on crowdfunding websites and declared “be confident to become China’s NEST†!
It seems that from the night, the smart home field, which was originally only active in traditional home appliance companies, has become very lively. Although smart homes are still fighting each other, they have not formed, but now there seems to be a breakthrough opportunity, which has led to a lot of competition. So what should be done for traditional home appliance companies? Haier and Xiaomi use the air ball and the router to refer to the smart home, what is the mystery behind it?
To explore this issue, let's take a look at Nest. Nest is a smart home device that can control the temperature of the living room and then adjust and improve accordingly. The best thing about Nest is that it is an open platform. Nest can provide an open interface that allows third-party developers to create software, hardware, services, etc. and connect it to the thermostat, using NEST to detect and adjust the operation of each appliance in the room.
According to media reports, Haier air balls and millet routers have similar functions. The air ball can monitor the temperature, humidity, VOC and PM2.5 in the room and control it by interlocking with the air conditioner and air purifier at home; the millet router also tries to “pass the smart home control center of the millet routerâ€. Although from the current information, these two products do not have an expression of “open platformâ€, but I believe that “open platform†should be their real purpose, and thus become the home entrance of smart home and even the upcoming Internet of Things era. Access to a large number of third-party devices and services. Air products and router products are the closest to people's lives, and they are also the two products with the closest relationship. It can be said that it is easier to quickly form user habits and accumulate users by finding the "pain point" of users.
Nest founder Fadel has a classic statement on smart homes. "On the cloud network, integrating communication, algorithms, sensors and user experience is the focus of smart home." It is not difficult to see that Internet thinking was born. The platform home concept will become an important development direction for smart homes in the future. Occupy the entrance, creating a platform will become a breakthrough for smart homes.
The data also shows that smart home is not just a concept that is ushering in the new blue ocean. According to a survey by market research firm Transparency Market Research, the size of smart homes in 2012 was only $3.6 billion, and by 2019 the market will grow to $16.4 billion. In addition to foreign investment in smart homes, the relevant figures show that China's smart home market is also rising year by year, and it is estimated that by 2015 the market size production value will reach 120 billion yuan.
On the one hand, the market pattern of competition is intensifying, and on the other hand, the increasingly smart home market. For traditional home appliance companies, the old rules and concepts are no longer able to cope with the ever-changing current era. Actively embracing the Internet of Things and high technology is the future. The fundamentals of the home appliance market. So, where is the pain point of smart home?
First, a single product is not enough. The “smart home eco-chain†is the king. Nest and Haier Air Ball are essentially creating a platform to manage and control the home appliances of the entire family with temperature control products. In short, the operation and operation of any household electrical appliances will most likely be completed through the "air ball terminal" in the future. From Xiaomi routing, you can also glimpse one or two. Xiaomi and other Internet companies have spent a lot of effort to research and manufacture routers because they saw the huge platform value behind the "air ball terminal" products. This is in stark contrast to the previous concept of “single warfare†and a single traditional household electrical appliance. The concept of integration is more conducive to creating a complete “smart home eco-chainâ€.
Second, the Internet of Things and application are the general trend of smart homes in the future. By 2020, there will be 26 billion connected terminal devices “intermediary†on the Internet, and the Internet of Things will change the traditional home appliance industry. If it used to be the world of PCs, then it will be the world of mobile Internet and Internet of Things. The convenience of cloud services and the data nature of cloud computing will help home data, control, and application networking. This point can be seen from the smart TV in the living room. Apple, Google, Xiaomi, etc. are all using the rich software applications to innovate the traditional color TV industry. The functions of TV have been completely subverted, and more and more things can be done. In the future, all products that can be networked with the cloud and controlled through the cloud will realize the organic combination of the Internet of Things and applications.
Third, change the thinking and change strategy, and the turning point of traditional home appliance enterprises is approaching. In fact, in the face of the embarrassment of Internet companies, many traditional enterprises have begun to think about each other. The birth of Meiling Cloud image recognition refrigerator means that Changhong's home Internet strategy is fully integrated; Midea has teamed up with Ali to launch smart air conditioners. Haier's transformation looks more thorough than the single point layout of the above companies. Haier has launched two strategies of “Smart Home†and “Smart Air Ecosphereâ€. Haier actively deployed smart hardware development ideas and intelligent solution technologies. It also built a sea network to interact with geeks and incubate innovation. For this model of traditional home appliance enterprises that have crossed the Internet to innovate, this is known as the Haier model.
In general, with the advent of the Internet of Things era, the battle for entry and platform around smart homes will continue. The Haier model of upgrading and transforming traditional home appliance enterprises represented by Haier will be “interspersed with the Internet company represented by Xiaomiâ€. "The millet model, and the entrepreneurial model of the entrepreneurial team represented by iKair, "walking the road", who can become China's NEST? Who can be the final winner? let us wait and see.
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