Artificial intelligence has exploded in the past two years, and smart speakers have become one of the most popular hardware products today. Seeing the arrival of the annual Double Eleven year-end promotion, the war between giants continues to heat up, frequent subsidies hit the lowest price in history, and consumers have begun to check various reviews. On last year's Double Eleven, Alibaba's smart speakers alone sold as many as 1 million units. What kind of sparks will the giants of this year's Double Eleven spark? Who will be killed in this robbery battle?
Everyone wants to cut the cake
As early as 2014, Amazon launched a new concept of smart speaker Echo, breaking the traditional barriers and implanting intelligent voice interaction technology into traditional speakers, resulting in the concept of artificial intelligence speakers. In just three years, Echo has sold 20 million units and has become a hot artificial intelligence product.
Since Amazon created a boom in smart speakers with AI voice assistants in the U.S. market, domestic giants such as BAT, JD.com, and Mijia have stepped in and quickly launched a "hundred-box war" situation. What are the reasons for the technology giants? So favored?
Reason 1: The entrance to family life
With the development of the Internet to the present, the design of many products revolves around the concept of "grabbing the user's time" and "transferring the user's attention from the mobile terminal". Smart speakers are a good entry point. It is very convenient to set time, play music, check the weather, etc. As a brand-new scenario of family life, it will face a market of hundreds of billions of dollars, and with the blessing of artificial intelligence machine learning, technological progress will become more and more Quick, if you don't get involved, you will be thrown far away by your opponent immediately.
Reason 3: Big Data Collection
We often say that this is an era of big data. The so-called big data is generally a large amount of data, the problems caused by users after using smart speakers, the usual operations, etc., by analyzing a large amount of data to get the user's habits , so as to better understand the user and penetrate into the user's heart.
With so many choices, who should I pick?
For their respective strategic layouts, the giants have spared no effort to build smart speakers, and the price has refreshed our attention again and again. On the upcoming Double Eleven this year, Ali's Tmall Elf has dropped to 89 yuan, and Xiaodu is even more The lowest price in history is 69 yuan, and the price has dropped to less than 100 yuan. So which one should you choose with so many smart speakers? I made a simple comparison:
Content: Tencent wins
As an artificial intelligence speaker, rich content is essential. After integrating QQ Music with Kuwo and Kugou Music, Tencent has won nearly 90% of the music copyrights on the market and has a library of 20 million genuine songs. It has formed an absolute advantage in music resources.
Service: Ali wins
Part of the Echo's success comes from its ability to integrate with e-commerce services. Alibaba's Tmall Genie followed the Echo's approach, using its natural advantages in e-commerce, payment and other fields to add shopping, mobile phone recharge and other functions to smart speakers, and to build back-end business and service capabilities. The advantage stands out.
Ecology: Mijia wins
If you want to mention smart home in China, you have to mention Mijia, a department store with everything. Mijia's smart home products cover almost all application scenarios of family life, and all these smart home products can be controlled by Mijia's smart speakers. the best choice.
Be Careful When Buying Smart Speakers
The platforms created by smartphones and smart TVs belong to the "human-computer interaction" platform, while the smart speakers create an unprecedented "voice interaction" platform. In fact, voice interaction is more in line with users' usage habits, and the learning cost is lower than other products, but it also faces various Security issues.
Not long ago, when a consumer in the United States was using a smart speaker, a brand of smart speaker recorded private conversations without permission and automatically sent the audio to contacts in the address book. This kind of thing is simply creepy. Once such private content is obtained by hackers, the consequences are disastrous.
The information security on smart speakers cannot be ignored, which also warns us that when purchasing smart speakers, we should try to choose a brand with a relatively high reputation to ensure that the quality and safety of smart speakers are reliable, and try to avoid sharing in public places when using them. Network, to prevent hacker intrusion, if it is in a more sensitive place, the equipment should be powered off or disconnected from the network.
Summarize
The domestic smart speakers have been tepid for two or three years since they were launched, but they have been in a state of fierce competition. After a year of struggle, it is time to submit papers at the end of the year. What will happen to the smart speaker market on this year's Double Eleven? The scale, is it a drizzle or a big outbreak, what do you think?
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