In the past year, while the home appliance consumption trend toward high-end quality upgrades has gradually become apparent, the color TV market has shown signs of sluggishness. According to data from China Yikang, as of the first quarter of 2017, the shipment volume of the Chinese color TV sets decreased by 13.5% year-on-year. Retail sales decreased by nearly 7.3% from the same period last year. While the overall development of the industry is pre-cooled, Sharp has turned upside down. Just after the 618, Sharp has won Jingdong Tmall Double Crown and Guiguan in one fell swoop, and the cumulative sales volume of the entire channel reached a record of over one billion yuan, again setting the world apart. Industry experts said that behind the high sales volume, in addition to the success of Sharp's younger marketing strategy, it is more important for Sharp to bring to the market attractive products based on the actual needs of consumers.
Expand panel size to meet multi-level consumer demand
As Sharp, which has been developing for more than 100 years and is known as the “father of LCD,†has reached the consensus of the world’s top echelon of its display technology and product quality, both for the industry and consumers. The only Sakai Display Product (SDP), the world's only 10th-generation panel maker, can cut 40, 45, 60, and 70-inch panels. However, to meet different consumer-level needs, Sharp has further expanded its product line to include other Innolux's other dimensions. Specifications of the panel to meet the larger market supply. It is reported that the panel purchased by Sharp from Innolux also includes a Sharp custom panel for technology transfer, in order to achieve the “advantage of LCD†for display technology advantages. In the current TV market, the display technology competition is currently the main tone of the new round. Whether Sony, Samsung, or Sharp, the 3S (Sharp, Samsung, Sony) makers of the TV market are all experienced in purchasing panels from other companies, superb image processing technology is the only way to consolidate their leading position in image quality. Guarantee.
Quality adjustment technology is the core definition of Sharp screen
Image processing technology relies more on image quality adjustment. "Sharp screen" does not refer to the production process of the screen. The so-called "quality-oriented, technology is king". The real "sharp screen" comes from Sharp's comprehensive software for screen adjustment. The collective name of algorithmic technology. Sharp screen adjustment mainly includes image processing technology and color adjustment technology. An LCD panel that has just been produced will produce a gap in color, and it will not be able to correctly represent “color gradient performance†and “color reproducibilityâ€. Sharp will make correct adjustments to each panel to ensure Sharp's unique image quality ( figure 1). In the toning technology, Sharp toned through the gamma curve (brightness curve) and white balance, manually adjusted to the brightness curve reference, set the brightness that is most suitable for human eyes.
(Sharp's unique image quality adjustment technology)
Sharp's tireless pursuit of display technology, like the adjustment of each LCD screen on the production line, is the best interpretation of the status of Sharp's “Father of LCD†as it is the ultimate control of the process. In addition, after being empowered by Foxconn, it not only continued Sharp's original achievements in real-world technology, but also absorbed Foxconn's successful experience in the production process of its products, and continuously innovated TV products. Perhaps this is exactly what Sharp has recently strengthened. The market strategy has been embodied in the transformation, rejuvenation, and internetization, and it also shows Sharp's determination to deepen the Chinese market.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
Expand panel size to meet multi-level consumer demand
As Sharp, which has been developing for more than 100 years and is known as the “father of LCD,†has reached the consensus of the world’s top echelon of its display technology and product quality, both for the industry and consumers. The only Sakai Display Product (SDP), the world's only 10th-generation panel maker, can cut 40, 45, 60, and 70-inch panels. However, to meet different consumer-level needs, Sharp has further expanded its product line to include other Innolux's other dimensions. Specifications of the panel to meet the larger market supply. It is reported that the panel purchased by Sharp from Innolux also includes a Sharp custom panel for technology transfer, in order to achieve the “advantage of LCD†for display technology advantages. In the current TV market, the display technology competition is currently the main tone of the new round. Whether Sony, Samsung, or Sharp, the 3S (Sharp, Samsung, Sony) makers of the TV market are all experienced in purchasing panels from other companies, superb image processing technology is the only way to consolidate their leading position in image quality. Guarantee.
Quality adjustment technology is the core definition of Sharp screen
Image processing technology relies more on image quality adjustment. "Sharp screen" does not refer to the production process of the screen. The so-called "quality-oriented, technology is king". The real "sharp screen" comes from Sharp's comprehensive software for screen adjustment. The collective name of algorithmic technology. Sharp screen adjustment mainly includes image processing technology and color adjustment technology. An LCD panel that has just been produced will produce a gap in color, and it will not be able to correctly represent “color gradient performance†and “color reproducibilityâ€. Sharp will make correct adjustments to each panel to ensure Sharp's unique image quality ( figure 1). In the toning technology, Sharp toned through the gamma curve (brightness curve) and white balance, manually adjusted to the brightness curve reference, set the brightness that is most suitable for human eyes.
(Sharp's unique image quality adjustment technology)
Sharp's tireless pursuit of display technology, like the adjustment of each LCD screen on the production line, is the best interpretation of the status of Sharp's “Father of LCD†as it is the ultimate control of the process. In addition, after being empowered by Foxconn, it not only continued Sharp's original achievements in real-world technology, but also absorbed Foxconn's successful experience in the production process of its products, and continuously innovated TV products. Perhaps this is exactly what Sharp has recently strengthened. The market strategy has been embodied in the transformation, rejuvenation, and internetization, and it also shows Sharp's determination to deepen the Chinese market.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
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