2017 is crucial to the OLED industry

The 2016 China OLED Display Industry Summit was recently opened in Hangzhou, where the G20 was held. It is dedicated to the gathering of upstream and downstream manufacturers of OLED technology. At the conference, President Lu Xiangde of LG Diaplay stated that thanks to the accumulated achievements in 2016, 2017 will be the inflection point for the dramatic growth of the global OLED market, indicating that the industry will also open the era of great navigation. After the conference ended, the Zhongguancun Online reporter had the privilege of an exclusive interview with Mr. Lu Xiangde. He expressed his expectations for the performance of the OLED industry in 2017.

2017 is an inflection point for OLED market growth

2017 will undoubtedly be the inflection point of the global OLED market growth. President Lu Xiangde believes that LG Display has made adequate preparations, including production, customers, markets and products. In terms of production, LGD production volume has reached 1 million units this year. Next year, LGD will increase an 8.5-generation production line, and the production volume will reach 2 million units. In 2018, it will reach 2.5 million units. At the same time, President Lu Xiangde also stated that the sales target for 2017 is between 1.7 million and 1.8 million units.

"About LG Display's 4K OLED yield rate, LG Display encountered some difficulties in its early development. However, in August of this year, the OLED screen's yield rate has entered a stable period and exceeded the gold yield rate. This is a very high yield rate. It was also what we did not think of before," said Lu Xiangde. At present, there are already 9 brands of OLED products on the market, with the exception of Japan’s Panasonic, Europe’s Metz, Grundig, Vestel, Olufsen, etc., including China’s Skyworth, Changhong, and Konka.

At present, LGD has produced 55-inch, 65-inch and 77-inch OLED TVs, and different brands have integrated other display technologies based on OLED technology. It is expected that more new displays will be seen at CES next year. technology. Lu Xiangde said that the current use of OLED screen has exceeded 50,000 hours. If you look at 8 hours a day, you can watch for 17 consecutive years. It can be said that the problem of life has been well resolved, and he also said that LGD is currently Efforts continue to extend the life of OLEDs for commercial display.

In the OLED TV market, President Lu Xiangde believes that the performance of the US market is the most stunning. Among TVs with a price of more than US$55 in size and more than US$3,000 in a size of 65 inches, the proportion of OLED TVs has exceeded 70%. In the United States "Black Friday" Shopping Festival, 55-inch and 65-inch OLED TV sales have doubled. In Europe, there are more and more OLED TVs in offline stores, and LCD TVs are gradually decreasing. Although the Chinese market is slightly slower than the Americas and Europe, the Chinese market is very enthusiastic about OLED TVs. The major brands are also full of confidence. From the interview, we can also see that President Lu Xiangde is looking forward to the performance of OLED TVs in 2017.

BOE's entry into a better OLED eco-environment

As the leader of China's panel industry, BOE is very pleased to pursue OLED vents and invest heavily in the construction of OLED factories, and also jointly launched Skyworth's OLED TV products. He said that the OLED technology we currently see is not yet available. All, there is still a lot of room for development, so LGD also needs to work together to help each other, to better research, development, and promote OLED technology, and BOE's accession will undoubtedly create a better OLED ecological environment.

QLED takes at least 5 years to mature

For the quantum TV that many manufacturers offer at present, in fact it is still based on liquid crystal, there is no essential breakthrough. Regarding QLED, President Lu Xiangde believes that it is basically the same as OLED and can also be self-illuminated. Their construction is also the same, except that the materials and manufacturing processes are different. The reason why competition agencies have shifted their focus to self-luminous products that are not liquid crystals is to show that OLED advantages have been recognized.

However, to develop QLED display technology, the first thing to overcome is the manufacturing process. At present, the OLED is applied by evaporation, and the temperature is very high. The QLED technology is organic, and the outside of the QLED technology is covered with inorganic substances. Excessive temperatures can damage the structure. Therefore, QLED needs to develop a printing display technology. However, this technology is currently used in materials. Selection and manufacturing equipment are still to be developed, it will take at least five years. Next year it will develop small and medium size OLED screens in various fields.

At present, in addition to large-size OLED terminals, there are more and more small and medium-sized OLED terminals. In response to this situation, President Lu Xiangde said that next year, large-scale OLED products should develop differentiated technologies, such as transparent displays, which can be rolled up. Discount display. He believes that display is everywhere and everything is displayed. At this year's London Airport marker, giant curved OLED screens hang on the ceiling. This is a good proof that LG Display will continue to invest in large-size OLED screens in the future.

President Lu Xiangde said that in the future, LG Display will also attach great importance to small and medium sized OLED screens, and will use more mobile phone brands. LGD has already produced small and medium size OLED screens on 4.5th generation line, and it will also be on the 6th generation line next year. It is ready for use in many areas such as mobile phones.

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