LED county market is in transition

At this stage, whether for enterprises or for businesses, the painful period of LED transformation is inevitable. Especially in the domestic county market, since the beginning of LED enlightenment, the LED market has not yet been stimulated, LED melee is not yet clear, etc., ignorant and confused business needs urgent recognition and transformation.

Ningde City: Market size is not big

The lighting market in Ningde City is small, especially in Ningde City. It is reported that the economic development of Ningde City is even less than that of Fuan City and Fuding City.

The lighting business in Ningde City is concentrated in Ningchuan Road and China Red Market. Most of the lighting shops along Ningchuan Road are on the second floor. When a reporter asked about the reason, many merchants expressed that it was mainly because the shop on the first floor was too expensive. The reporter also found that most consumers are not surprised by this phenomenon, which shows that Ningde City's attention to the lighting industry is low.

The Chinese Red Market is the most professional building materials market in Ningde City. Lighting merchants are concentrated in two buildings on the inside. These lighting merchants have more than 300 square meters of storefront area, mainly household lanterns and ceiling lamps. In the brand awareness of LED lighting, the sensitivity of the business is not high.

In general, the lighting market in the entire Ningde city is dominated by low-end price products, such as the relevant person in charge of Xingrui Lighting. The Wenzhou lighting fixtures under the new Wenxing Group are not very high, but they are also doing well in the Ningde market. Not very good.

Yulin City, Guangxi Province: Guilin Large Family Fights

Located in southeast Guangxi, Yulin City is an important commodity trading and distribution center in Guangxi and a famous industrial city. The transportation network is huge and the logistics industry is developed. The logistics covers areas such as Guangxi, Southeast Guangxi, and Southwest Guangxi. Yulin's unique business environment has expanded the lighting lighting logistics business. Some major merchants mainly rely on logistics and distribution, occupying most of the market in Guizhong, and also extending coverage to the entire territory of Bagui.

In the Guangxi lighting industry, Yulin Lighting has performed extremely well. In recent years, Hua Cong Lighting Co., Ltd. has successfully cultivated the Yulin market and gained a lot of market share. Not long ago, these two big families also started to attack the Liuzhou and Nanning markets. Entering the provincial capital, Nanning, is a must-have route for many major city lighting majors after their basic accumulation. Yulin’s market environment is conducive to cultivating and expanding a large number of powerful households, and these big households are well aware that if they want to have the right to speak in the regional market, in addition to doing their own product operations, they must also occupy a strategic place.

At present, the status quo of the Yulin lighting market is led by large local companies. At the same time, big brands are rapidly involved in the market with major actions. NVC Lighting is the main brand of Yulin Market, gaining consumer recognition based on its brand influence and innovative marketing model and occupying high-quality channel resources. Wu Jun, deputy general manager of Nine Ray Lighting, said that after four years, they have achieved good results in retail engineering and distribution channels. At present, NVC Lighting and BDO Runda are joining forces to strengthen the competitiveness of LED new products, which will greatly increase product quality and brand influence.

Yulin's lighting merchants are mainly engaged in the industrial products market and currently extend to Education Road and Xinmin Road. The industrial product market has concentrated on half of the lighting merchants in the Yulin market. The lighting merchants in the market are mainly integrated stores, and there are almost no specialty stores. The store operations mainly focus on channel customers and logistics and distribution.

Due to the long service life of the industrial products market, the market planning cannot keep up with the current pace of commercial development, which is not conducive to the development of lighting and lighting industry. Therefore, the lighting stores developed outward and concentrated on Education Road and Xinmin Road. These lighting new commercial districts are attached to the industrial products market, mainly street paving, Optics, NVC, Foshan Lighting and other stores are here.

The trajectory of development of Yulin Lighting is distinctly different between the old and new business districts. The industrial product market cultivates large households, and the new business district brings together heroes. The market competition does not stipulate the pattern of the rivers and lakes. It is necessary to strive for a larger stage to renew its glory. Now it is more and more. Yulin lighting large households compete for the market of Bagui.

Yulin City, County: lighting lighting market capacity

In recent years, the county town of Rong County in Yulin has developed rapidly and the construction site has been built. At present, there are 10 lighting dealers in Rong County, which are located in the new Chongqing Industrial and Commercial Street and are close to the new community. Most of them are new stores.

Rongxian lighting merchants have brands such as Foshan Lighting, Xiaoji Ghosts, and so on. Shops do not have a large area of ​​business. Lighting products mainly focus on other building materials. According to one merchant, the integrated building materials store is a former old business model. At present, there are still a lot of construction materials and individual product stores. The demand for lighting decoration products began to increase, and the original mode of operation of building materials stores has been unable to adapt to the development of the market.

Since Rongxian County is relatively close to the ancient town of Zhongshan, many merchants often go straight to the ancient town to choose new products. At present, each store has sales of LED lighting products, and many LED products are purchased by consumers. The traditional lighting products, there is a certain amount of demand, but not large.

Tianmen City, Hubei Province: Businesses choose LED brand is very confused

Tianmen City, formerly known as Jingling, is known as the "Sanxiang Baodi," and is home to overseas Chinese hometowns, cultural towns, and cotton towns that have become famous throughout the country. It has been listed in the "Top 100 Smallest Cities in China for Potential Investment" for many years.

Due to the small number of businesses that manage lamps in Tianmen, there is no professional lighting market. At present, lighting businesses are mainly scattered in the West Gate of New Town, Tianmen New Town, Zhonglu Avenue and Oriental Home Building Materials Center. There are 15 lighting and lighting businesses. At present, the Tianmen market brings together billions of light LED, NVC, Op, Sunshine, Sanxiong, Aurora, Philips, Jiamei, Langshi, Midea, Odile, Foton, Shensi, TCL, TNC, Delixi, Schneider and other brands .

The largest lighting company in Tianmen City is Zhongzhu Avenue Red House Hardware Lighting. It has a total of three floors of exhibition halls with complete products and retail, wholesale and engineering services. It is a one-stop shopping platform. It has represented more than 10 well-known brands, such as Everlight LED, Sunshine, Foton, etc. It is one of the longest, largest, and most powerful businesses in Tianmen Lighting Hardware. In the LED boom, Red House hardware lighting closely follow the pace of development of the times, seize the opportunity to take the lead in winning the industry strong LED brand, and actively cultivate the market, adhere to the brand development line.

Qi Yonghong, general manager of the Oriental building materials market NVC lighting Tianmen Marketing Center, said when the LED lighting market changes, LED lighting development in the county-level market is relatively slow. NVC LED lighting new listing speed is relatively slow, LED ceiling light, downlight, T5/T8 and other products are relatively high prices. It is understood that Qi always has two stores in the Oriental building materials market. The consumer group of NVC stores is high-end customers in engineering and home, and the Living Hall has launched high, medium and low price products to meet different consumer groups.

Emperor Hao Lighting Plaza, General Manager Gong Zhexi told reporters that the current LED industry has rapidly penetrated downstream, although the LED lighting products are rich, but the quality is uneven, the market is mixed, businesses in the LED lighting brand choice is still very confused. General Gong said frankly that Op lighting will be held in September LED new orders, will launch more than 80 new products.

Hancheng City, Shaanxi Province: LED Lighting Brands occupy 60% of the market

Hancheng in Shaanxi and Yuncheng in Shanxi are separated by only one river. Hancheng's many lighting merchants' businesses extend to Yuncheng. Hancheng has a total of 30 lighting companies, mainly located in Yangshanzhuang Building Materials Home City, Qiaonan Road Building Materials Street, Dongcun Building Materials Market and surrounding areas.

Yangshanzhuang Building Materials Home City is a comprehensive home sales store, focusing on mid- to high-end products, among which there are altogether 5 lighting dealers. The agent brands include Huayi, Hongguang, Qiyi and Simon. The two cattle lighting is a large city of Hancheng. There is an area of ​​600 square meters in the home city lighting area.

There are altogether 10 lighting dealers in Dongcun building materials market. NVC Lighting is the largest lighting sales shop in the area. Philips, Karman, Feidiao, Honglian, Meite, Simon, Leike and other brands have displayed sales. It is understood that Yang Chengsheng, the general manager of Hancheng NVC Lighting, has been operating lighting products for nearly ten years. He is mainly responsible for engineering projects and hardware wholesale, and is the largest lighting company in the city.

There are more than a dozen stores of lighting fixtures in the building street of Qiaonan Road, but they are relatively scattered and the merchants mainly focus on retail sales. Most merchants stated that this year's business has dropped by 20% from the same period of last year. It is reported that one of the 500 square meters of large stores has closed down.

In the process of visiting the market, reporters learned that Hancheng's lighting business is relatively blind to the choice of LED lighting brands. At present, there are more than two LED brands in each store of Hancheng, but most of the merchants do not have a professional product display. It is reported that merchants choose brands to differentiate themselves based on prices, recommend corresponding products according to different consumer demands, and have weak brand awareness.

Merchants generally stated that the current LED brand is too much, the brand product price is high, the average consumer is difficult to accept, which leads to a good product is not a good market; and no-name products are cheap, sales are good, in the LED sales are 60% Is a low-end product. In addition, due to rapid changes in the price of LED lighting products, most merchants have only a small inventory of circulating goods.

Xianyang City: LED lighting becomes the new darling of the market

Xianyang City has a total of six large-scale building materials sales markets, including the Northern Suburbs Tianyuan Building Materials Market Southern Lighting City, the southern suburbs of Xianyang City, building materials market, Xianyang City, West Road, Tianhui Lighting City, Zhengda Home City lighting lighting products are more concentrated market. There are more than 70 lighting and lighting distributors in Xianyang City, including more than 30 lighting factories in the South. The operating brands include NVC, Op, Philips, AOX, Jonson, Lonergy, Huatai, Simon, Midea, and Laker; There are 10 businesses in the southern suburbs building materials market, mainly in low-end consumption; Tianhui Lighting City has more than 30 merchants. Since it is located in the center of the city and has convenient transportation, it has become the first choice for people in Xianyang to purchase lights, and the business is very good.

It is understood that LED lighting brands in Xianyang City developed better, NVC, Op, Philips, San Xiong Aurora, Johnson, Reclamation, Lake, Mingpai, Delta and other brands of LED lighting products in all stores have Show sales. Most businesses have stated that since the beginning of this year, traditional light source products have gradually become slow-moving products, and LED lighting products have become the most popular products on the market this year. Consumers come to buy lamps, most choose LED lighting products, LED lighting products are energy-saving and long life is their main choice for LED lighting.

According to Chen Haihong, general manager of Xianyang NVC lighting, in Xianyang, NVC LED lighting products accounted for 70% of total sales. It can be seen that LED lighting products have become the mainstream of lighting sales in Xianyang market this year.

Youyang County: Store Image Determines Sales Performance

The lighting lighting merchants in Xiangyang County are very scattered, including 3 in Qiangan Avenue, 1 in Xiguan Building Materials Market, and 2 in Central Street, among which Op Lighting, NVC Lighting, Huatai Lighting, and Haohao Lighting are specialty stores. The reporter concluded during the visit that the image of the store is very important to the business of the store. According to a store owner with a variety of lighting styles and a complete range of lighting products, this year's sales have increased compared to the same period last year.

Yang Liang, the general manager of Changhong Lighting, frankly stated that the consumer groups who buy lamps and lanterns are now dominated by the 80s. Many young people have chosen to buy lamps online. In addition, the county is near to Xi’an, and many consumers choose to buy lamps in Xi’an. Both of them have had a great influence on the operation of lighting and lighting businesses in Qiyang County. At present, businesses have a certain understanding of the LED brand, but did not do brand agency, mainly to bulk sales.

Rapid development of LED lighting, looking for a suitable brand, become the most urgent needs of dealers. Businesses hope to learn more industry information through industry media, make their own ideas clear and accurate.

Sanyuan County: Terminal market brands gather

Sanyuan lighting lighting business to retail households, the county a total of 12 businesses, including Op, Flying Eagle, Siemens, billion light LED, your school, Mingpai, Philips, public lighting, Blueview Biwei and other brand stores.

Xinghai Building Materials Supermarket is the largest building materials business operator in the area and has nearly 6,000 square meters of exhibition halls. Floors, sanitary ware, wood, paints and lighting products are all sold. Among them, the lighting area showcases a number of branded products, including the Guipai, Mingpai, and Philips. During the visit, the reporter learned that the lighting business of the supermarket was not very good in the near future. This was mainly due to the addition of four lighting merchants in the local area, which had a negative impact on the sales of the original merchants.

The reporter visited and discovered that all shops in Sanyuan Lighting Traders are selling LED lighting products, but most of them have no professional display or only a few spotlights and light sources. The public light LED lighting store can be regarded as "outstanding", nearly 100 square meters of storefronts all show the LED lighting products, including bulbs, downlights, spotlights, track lights, lamps, panel lights and COB light source products.

According to Yang Chao, general manager of Zhongguang LED lighting, ordinary consumers don't know much about LED lighting products, so Zhongguang LED lighting is still mainly project-based in Sanyuan County. Zhongguang LED lighting mainly through large-scale project construction, the establishment of word of mouth publicity, so the control of the profit is relatively low, "open the market first to open, and then make money" is their business philosophy.

Lanzhou City, Gansu Province: Profession Market Supports Lighting "One Day"

In the past two years, the lighting market in Gansu has grown from little to large, from small to large, and from singleness to diversification. In particular, the scale and grade of the professional lighting market have also been developed and improved to varying degrees. At present, there are 6 large and small lamps and lanterns markets in Lanzhou City, Gansu Province. They are Lanzhou Times Lighting City, Gansu Golden Lamp Lighting Market, Lanzhou Longma Lighting City, Lanzhou Pacific Lighting City (Lanxin Lighting City), Lanzhou Far East International Lighting City, and Lanzhou. Jincheng Lighting City.

Times Lighting City: The Most Influential

Lanzhou Times Lighting City is located at No.92-94 Democracy West Road, Chengguan District, Lanzhou City (formerly Longma Mall). It is the lighting city that has been established for a long time in the province and has the most brands. It is also the most popular and influential lighting store in Lanzhou. In recent years, through continuous expansion, a professional lighting store has been gradually formed with a three-tier store as the main market and a peripheral store as the auxiliary store to provide customers with a comfortable shopping environment and warm and thoughtful service.

At present, Times Lighting City products cover engineering lighting, commercial lighting, home lighting, electrician electric materials and other fields. Lanzhou Times Lighting City as Lanzhou's most influential lighting store, brought together NVC, Rectangular, Op, Midea, Kaiyuan, Laimei, Nuo Ke, Di Hao, Osram, San Xiong, Aurora, Shang Shang, Lei Meng and many others. The high-grade lighting lighting brand, with an area of ​​12,000 square meters, has 150 merchants and an average daily sales of about 1.2 million yuan, which has played a promoting role in the development of the Lanzhou lighting industry.

Golden House Lighting Market: Youngest
The Jinfu Lamps Market was established in September 2012 and is currently the youngest lighting market in Lanzhou City. It is located in Xiaoxihu, the most prosperous commercial circle in the Golden Triangle in downtown Lanzhou. The lighting market will be carried out in two phases. The first phase will include the first, second floor and negative first floor with a total of three floors: the first floor will be mainly operated by electrician electric materials, the first floor will be mainly for engineering and commercial lighting, and the second floor will be mainly for lanterns. product. At present, the brands that have settled in are brands such as Rectangular, Sanxiong, Aurora, Dihao, Snowlight, Nock, Autran, Auman, and TCL. The market has an area of ​​28,000 square meters in front of the market, and there are 80 merchants. It is reported that the lighting market will be built into a large-scale professional, quality, and standardized lamp market that integrates wholesale and retail sales. It will become a permanent professional gold lamp market in Lanzhou, and will be based in Lanzhou, radiating to all parts of the province. , state and Qinghai, Ningxia, Xinjiang, Inner Mongolia and other places.

Longma Lighting City: the oldest

Longma Lighting City is a professional lighting market with the earliest time and the highest reputation in Lanzhou City. The store brings together well-known lighting brands both at home and abroad, with an area of ​​nearly 10,000 square meters. It is a special lighting mall integrating both wholesale and retail sales. As Lanzhou’s oldest lighting city, it plays an important role in the northwestern region. Most of the merchant’s customers have radiated to the three northwestern provinces (Gan Qingning) and established a certain industry position in the northwestern region. In order to improve the overall image of the lighting market, in March 2010, the lighting city was relocated to No. 2 Gaolan Road (formerly Jinhua Commercial Building). After the relocation, Longma Lighting City is divided into one, two, three floors and a negative four-story theme structure. After the relocation, Longma Lighting City strives to become the leading mall in the three northwestern provinces (Gan Qingning).

Pacific Lighting City: Wholesale Largest

Pacific Lighting City is one of the specialty shopping malls in Ruidemore City Shopping Plaza in Lanzhou. It is located on the second floor of the Plaza. It has an area of ​​more than 10,000 square meters, more than 72 merchants, and mainly lanterns, and is the headquarters of wholesalers in Lanzhou City. Many well-known lighting brands and merchants have been brought together, such as Op, Oudil, Yuhao, Delixi, Foshan Lighting, Shanghai Luyuan, Autran and Jiangnan Lighting. In early 2008, Pacific Lighting City after six months of overall renovation and renovation, both hardware and shopping environment have greatly improved, to create a good shopping space for customers.

Far East International Lighting City: the most affordable

Far East International Lighting City was established and operated in November 2008. The business area is 8,000 square meters. There are more than 30 merchants, mainly low-end lanterns. They are all located on the second floor. The first floor houses sanitary ware and wooden floors. The store is only one road away from the Yantan Yantan Furniture Market, close to Lanzhou Expressway Interchange and Wanjia Home. The location is extremely advantageous. The establishment of this store has brought convenience to customers in surrounding cities and counties and other places.

Jincheng Lighting City: Best Partner

Both Jincheng Lighting City and Lanzhou Times Lighting City belong to the same hospital and generally feel the same market to customers, but it is not. With the continuous development of the market, this simple framework of the cottage, has been unable to meet the needs of merchants and customers. In 2010, the market has undergone a major transformation. After an overall transformation, it has formed a two-story structure, which is also a lighting market that can not be ignored in Lanzhou City.

In addition to the above six professional lighting stores, Lanzhou City also has three integrated markets, including the Northwest Electronic Commerce City, Lanzhou Yantan Furniture Market, and Lanzhou Longchen Hardware Wholesale Market. These markets operate electrician electric materials and light sources. Such low-end products as the main, because it is the old market, the layout is irrational, businesses are scattered, the business area is small, most are more than 10 square meters, but the popularity is more prosperous. Although Northwest Electronics City is not as bright and bright as other lighting markets, its contribution to Lanzhou's lighting industry cannot be ignored. Now some of the powerful businesses in Lanzhou and other places are relocated from the Northwest Electronic Commerce City.

Hexi Corridor, Southeast Guizhou: We have never missed

The Hexi Corridor is a necessary place on the ancient Silk Road. It is located in the Gobi desert and has a dry climate that stretches for more than 1,000 kilometers. It mainly includes Wuwei City, Jinchang City, Zhangye City, Jiuquan City, Jiayuguan City and Dunhuang City. In addition to Jiuquan, other cities do not have a professional lighting market. There are 30 lighting shops in Wuwei, most of which are located on the street, and there are not many shops specialized in making lights. The rest are mix and match operations. The lights on the roof are suspended, the wooden floors are hung on the walls, and the toilet is placed on the ground. Cabinets and other products. Jinchang City is a small industrial city with a population of only 100,000. However, 90% of lighting merchants are all operating brands, such as NVC, Osram, Liang A, Op, Huatai, Foshan Lighting, Philips and other well-known lighting brands at home and abroad. , And the operating area is larger. Among them, Jinchang Zhifengyuan Commerce & Trade Co., Ltd. is the largest with an area of ​​more than 3,000 square meters. Although Zhangye City and Dunhuang City are small in number and small in scale, they are also markets that cannot be ignored.

Southeast Yunnan is a region we know well. The Longnan area includes Longnan, Linxia, ​​Gannan and other places. It is located in a high mountainous area with inconvenient traffic and economic lag. People's awareness and awareness of the decoration and lighting brands are not high, both in terms of the number of lighting merchants and their scale of operations. smaller.

Zhaodong area includes Tianshui, Qingyang, Pingliang and Dingxi. The lighting market in Tianshui is relatively large. There are 40 lighting merchants, which are located in the Qiaonan building materials market and Qilidun market respectively. The Qiaonan building materials market is the largest comprehensive building materials market in the southeastern Yunnan region. It is directly opposite to the large-scale logistics distribution center. It covers some key cities in the country in addition to the Gansu Province. Qingyang and Pingliang also have their own professional lighting market, but the number and size of merchants are smaller than that of Tianshui. Since the Longdong area is relatively close to Xi’an, logistics is convenient. Most merchants are generally willing to purchase from Xi’an.

Although the lighting industry in Gansu has experienced development from scratch and from little to large, it still needs to improve from good to good. In summary, the lighting market in Gansu is still immature, and efforts must be made. The sign of maturity in a regional lighting market should be branded and scaled. This is a difficult road, but it is also a very promising prospect. Some professional lighting markets are working tirelessly on this road.