LED lighting market popularity

After the investment boom and the listing boom, the LED industry is gradually moving towards the stage of industrial integration and the industry is becoming increasingly rational. In 2013, the LED lighting market ushered in more fierce competition. Mulinsen shares a strong layout of the two major brands of wood forest lighting and light source family, TCL Lighting took more than 300 kinds of LED new products quickly attack, set off a climax of LED lighting universal war.

How to beat the international giants in the international market?

In the past two years, despite the sluggish demand for LED lamps in markets such as Europe and the United States, with the emergence of many emerging sea outlets in Southeast Asia, South America, and Africa, the domestic LED companies have experienced rapid growth in export volume in these regions.

According to GSC Research statistics, from 2010 to 2012, China's LED lamp exports have maintained an annual growth of more than 30%, and export prices have also increased substantially year by year. In 2012, China's LED lighting export amounted to approximately US$5 billion, which still showed a rapid growth trend. It is expected that China’s LED lamp exports will maintain the growth rate of nearly three years in 2013, and will remain at around 30%. However, in overseas markets, domestic LED companies continue to encounter the embarrassment of technical barriers in Europe, America and Japan. In 2013, Europe and the United States and other countries raised the standard of imported products one after another, which also made it difficult for domestic LED companies to export on the road.

As Quan Jinsong, general manager of Zhaochi energy-saving lighting, said: “Without standards, companies lack the right to participate in international competition. The government should promote the development of industry standards as soon as possible, accelerate LED standards and international standards, and win the right to speak for companies participating in international competition.”

In the global market competition, whoever masters the standard setting is equivalent to mastering the right to speak in the industry. For a long time, China's LED companies have paid less attention to standards, especially to the formulation of international standards and the lack of participation, which has made them in a disadvantageous position in the global competition.

Now, the implementation of a batch of “mainly based on me” Chinese standards, especially the Chinese standards in the key technology fields of LED lighting standard optical components, not only proves the strength of independent innovation of China's LED industry, but also marks the production of LED standards in China. The achievement of comprehensive innovation breakthroughs has won China's right to speak in the international market and has become a new highlight of Chinese companies' participation in international competition. The LED lighting standard optical components are oriented to the requirements of the application terminals, standardizing and standardizing the LED lighting industrial middleware, and it is expected to break through the pattern of the leading industrial chain of the core technologies of the large international companies and expand the survival space of the national enterprises.

How to increase competitiveness in the domestic market?

Since the European debt crisis, the growth rate of international LED lighting demand in the EU has slowed down. Therefore, LED lighting companies that are over-reliance on foreign trade have encountered unexpected declines in orders. In order to meet the risk of sharp declines in export orders, China’s huge domestic sales market has begun to enter LED lighting. Industry vision. Xu Wensong, general manager of Shenzhen Shengsheng Lighting Technology Co., Ltd. predicted that the ratio of LED lighting in the domestic market in 2013 will reach 60%, exceeding the export market.

In the face of the huge Chinese market, companies such as Mulinsen Co., Ltd., TCL Lighting, etc. have stepped up efforts to expand the market and open brands and channels in the domestic market. At the same time, foreign giants have also slowed down the pace of large-scale entry into the Chinese market. It can be imagined that the competition and killing of the LED lighting market in 2013 will be even more cruel.

Precise positioning, enhanced quality, scale production, collaborative innovation, Baotuan development, there is a way out. According to the person in charge of the LED lighting standard optical components, the LED lighting standard optical components are systematically regulated based on the current product development status of major companies, and are conducive to accurately grasp the current product development situation and guide enterprises to follow-up. Production products and marketing are accurately positioned. In addition, the LED lighting standard optical component project is devoted to solving key technological breakthroughs and common technological breakthroughs in the industry, enabling companies that are scattered, single-minded, and united to collaborate on innovation and overcome core technologies in LED lighting.

In the research of common technology, in the past, for a product transformation technology in the industrial chain, there may be hundreds of companies in research and development at the same time. Even if a company invests only 500,000 yuan in research and development, 100 companies invest in research and development costs. Up to 50 million yuan, but if you participate in the LED standard optical components "mammals" project, many companies can take the detour, and a similar technological transformation of at least one million yuan at most, you can save a lot of scientific research costs funds.

In addition, in the increasingly fierce battle of LED channel cards, LED lighting standard optical components have strong versatility, and channel providers can facilitate promotion, sales, assembly and maintenance. Therefore, LED standard optical components are conducive to business investment, product promotion and sales.