Smart TV Market Regains Smoke

In recent years, the smart TV market that has already warmed up has instantly become the Red Sea. Whether traditional TV manufacturers, Internet companies or IT companies have launched new smart TVs with many new features. Alibaba Cloud Smart TV, LeTV, Skyworth Skyscraper Smart TV, and Xiaomi TV are just a few. However, if sensational and innovative, the WeChat TV released at the end of 2013 may be even better.

Recently, WeChat United Skyworth and CNTV's Future TV jointly launched WeChat TV, and it is expected to be listed before the Spring Festival. It is understood that the future television is a subsidiary of CNTV, they are responsible for providing content access, Skyworth TV provides hardware production, and Tencent provides solutions through WeChat. Smart TV to catch the recent hot WeChat, which will wipe out the spark?

With innovative features, WeChat is the first to provide content for the future TV or Skyworth to provide hardware, there is nothing to be proud of, because many smart TVs are taking the path of cooperation between content providers + hardware manufacturers, the only can attract the attention of the industry and consumers It is the participation of WeChat. What differentiates WeChat from TV is, of course, the innovative use of WeChat's various features in smart TVs. According to the WeChat official introduction, WeChat TV will integrate the 30 million home users of China Internet TV with the 600 million users of WeChat to achieve the mutual guidance of both users.

There are three main features of WeChat TV relying on WeChat's features. First, it is tied to the China Internet TV WeChat service number. Users can use the WeChat service number to complete the click-to-play of the program, achieving volume control, fast forward and rewind, etc.; The use of WeChat service number to achieve voice search, you can quickly find the content on the TV; third is to integrate WeChat payment function, users can use WeChat payment to purchase broadcast content.

Among them, the biggest feature is naturally "micro-EPG", users can at any time through the WeChat platform, such as in the subway to find the content of the favorite programs, and choose to watch directly after work, but also can be directly controlled by micro-EPG TV, The multi-screen interactive experience of human-computer interaction control brings great convenience in handling. With the voice search function, users only need to tell the content that WeChat wants to see. The WeChat public platform will immediately feed back information and play directly. , greatly reducing the input operation threshold and time cost; payment function, the user only need to use WeChat binding any bank card, enter the payment password, you can easily purchase video programs, remove the traditional TV payment procedures complicated drawbacks.

From these WeChat features, we can see that WeChat TV cleverly applies the advantages of WeChat personal entertainment intelligent terminal to the carrier of TV, and changes the interactive experience mode of TV to some extent. In addition, it also provides new ideas for the future development of smart TVs.

Impact on the market, some problems need to be solved The launch of WeChat TV has impacted the current smart TV market to a certain extent. After all, WeChat TV is the first smart TV built with the name of mobile applications. And with 600 million users, its potential cannot be overlooked. In terms of control methods, although manufacturers such as Changhong have introduced voice control, users have not yet adapted. WeChat, with its deep-seated user voice, added this control method on smart TVs appropriately. In terms of payment, Alibaba Cloud's smart operating system has added payment functions, shopping functions, etc. Now that WeChat TV has a payment function, it is naturally a challenge to Ali TV. On the mobile side, the battle between the two has long been in full swing.

However, WeChat TV is not absolutely perfect. It still has many problems. First of all, although WeChat has up to 600 million users, it is more of a smart TV platform that is positioned as a communication tool and not a reliable one, and it is not a brand that can attract users. Therefore, how to allow users to purchase this TV because of WeChat will become a problem that Tencent needs to solve. Secondly, whether it is voice manipulation or the appearance of "micro-EPG" on the high-end atmosphere, program trailers have alternative applications, how to show their own uniqueness and convenience, and dispel the concerns of users, WeChat should Want a few tricks. Finally, although WeChat TV is focusing on new payment methods, using WeChat's convenient payment experience to solve the problem of users paying to watch TV content and letting TV content spread through the social chain, but for domestic users who are used to eating free bread, how large is this? The temptation is hard to say.

Although the WeChat TV looks beautiful, it is still a TV, and whether the TV is easy to use is naturally reflected in both content and ease of use. Judging from the current situation, WeChat TV is not too competitive in terms of content. After all, Tencent is not at the forefront of the industry in terms of video content. In the future, TV is just barely enough. In terms of ease of use, WeChat TV still lacks proper scene-based design and has no distinctive features. If you want to just kill Weifang with just the name of WeChat, then WeChat TV may be doomed to be disappointed.