Recently, a number of led companies have closed down, including Shenzhen Yiguang and rumors that Zhongshan has a low price to dominate the market. What is the root cause of so many LED companies failing each year? In the first half of 2013, for LED display companies, it can be said that it is mixed, the price war in the industry continues, and what kind of route should LED display companies take? Is it cross-border or stick to it? What will happen to the future development of the industry?
Another wave of closures, how do LED companies respond?
According to insiders, Shenzhen Everlight is mainly engaged in the LED display business. In recent years, the LED display industry has developed rapidly. Under the premise of winning the market, some LED display companies have expanded their production scale and extended the recovery of customers' returns. The money is also the supplier's money, which has caused terrible triangular debts. Some people say that the company's leadership management and strategy are wrong. The boss wants to transform the enterprise into a technology research and development enterprise this year, and introduces many high-tech talents and equipment to the company's financial deficit. Financial accounting has caused the collapse of today.
"Customers blindly demand low prices, last year's Kabang, this year's Xiongji, has been insisting on doing the low-end market, the Xiongji lighting boss has run!", the LED industry passed the low-cost market, Zhongshan Xiongji boss also ran The road is over. At present, it is not the response of Xiong Kee Company that the boss has been running.
Indeed, some manufacturers go the old way of traditional lighting products, develop product channel store-side routes, to compete in more markets, only to reduce product prices, reduce product prices relative to corporate profits, product quality is poor, if the product is more Such problems, need funds to replenish, after-sales, etc., may be a loss of business, some companies to shoot a place to change, blindly pursue the low-price development route will only bring the enterprise into the abyss.
The problems mentioned above are actually in many LED companies. Enterprises should not pursue profit in the long run. They should identify their own market positioning and then position their products, plan their development routes, do their own product quality, and control themselves. Don't blindly expand the scale of the company's production, so that the company can grow up benignly.
The future development trend of LED display
Thanks to its excellent characteristics and market promotion, LED display has now been transformed from a traditional bulky color to a light and easy to install, multi-function full-color display, color screen LED display, rental led display, The led display of the ring field and the led display of the floor tile gradually became the mainstream products of the market, which won the favor of users. At the same time, the LED display industry quickly occupied a place in the market, and now it has become the new favorite in the market.
With the gradual development of LED displays, large LED display screens can be seen in almost every corner of the world, adding color and beautifying each city in general. At the same time, it has been highly praised by consumers. The LED display industry has developed rapidly and has formed a new stage of development. It is divided into three phases:
1, LED display utility stage: LED display has environmental protection, high brightness, high definition, high reliability and other characteristics gradually emerged, and in the previous stage, the LED display market just meets people's needs, but in the LED display The screen products are not up to the requirements, but the quality is not enough.
With the development of LED displays, LED products have now made a new breakthrough. At least the progress is improved over the previous stage. It has also developed a series of products that are completely different from traditional light source applications. The LED display will have a larger and wider development space. Led display is not only a beautification effect, its change makes it more relevant to people's work and life. Now manufacturers have to fight for the advantages of design applications and technology research and development.
2, LED display intelligent control stage: With the continuous development and development of LED display technology, LED as a semiconductor industry, will also catch this high-speed train, play its high controllability. From home to office buildings, from roads to tunnels, from cars to walks, from indoors to outdoors, intelligently controlled LED display systems will provide a higher level of service to humans. The LED display industry will also go from making products to designing products to providing a total solution.
3, LED display replacement acceptance stage: Because the characteristics of LED display products are mainly reflected in high light efficiency (low energy consumption), long life characteristics of this stage is the initial stage of LED display development, so in terms of price, in the customer It seems that there is a certain comparison. Of course, the customer has an acceptance process, a transition and acceptance of the customer's habits and appearance. Let customers know the characteristics of LED display products, and choose a feature that saves electricity and longevity. This makes it easy for customers to accept its relatively high price, especially in commercial applications, not to mention that customers are now second in price, mainly in terms of quality. Therefore, each manufacturer is now fighting for the price advantage.
In summary, LED display is in a stage of rapid development and growth. I believe that in the near future, LED display will be applied in more fields, and various LED displays will appear in the market. The new products of the screen, at the same time, will also be sent to the power, and launched a better, more convenient, more energy-efficient LED display for the public.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
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